Evaluation

Presenting our evaluation (PhotoBooth):

• New technologies have been a useful aid when presenting our evaluation of the products that we have made to promote a pop song.

• Whilst constructing our music video, our group constantly evaluated our work using audience feedback which was filmed using PhotoBooth, and editing using iMovie on an iMac. These videos often included picture-in-picture where we would select part (or all of, if we were filming a reaction video) of our music video to feature as a small moving image to illustrate the points made by our audience.

• For example, if we showed them a particular clip and then asked for their opinion, this would also been seen in the video so the audience would know which section we were referring to in the question. Also, if an audience member was telling us what they liked about our music video, we would try to include a still image in the corner of the video relating to what their statement referred to (e.g. A certain shot, lighting or costume use).

Presenting our evaluation (Podcast):

• One of our posts, concerning our use of green screen, as a replacement shot for the kitchen sequence, involved a podcast using the microphone function on iMovie, where the voices of our audience were heard over a clip of the shot they are commentating on. I believe this is quite effective as this post variates from our other audience feedback, which consists of mainly shots of our audience as they describe their opinions on the “rough” and “final” cuts of our pop video for the song “Torn”.

• An unexpected advantage of using this form to record our feedback was that there were more willing participants to be our audience, as most people have refused to appear in our videos because they are shy or concerned about their anonymity which is understandable. Therefore a podcast was a much more ethical way, considering our audience, to record audience feedback which benefits us as more people are willing to judge the video.

• Our group also recorded a podcast of two people commentating on our final cut but we were unsure about how to upload this from GarageBand and therefore it is not featured on our blog unfortunately.

Presenting our evaluation (Grab):

• Our print products were evaluated through a series of posts directly onto our blog consisting of screen grabs from InDesign and Firework, and accompanied by comments on what we had done to achieve our final product and why we made these decisions.

• These posts have been a vital part of the construction of our work and will help whilst we are evaluating these products as we can refer back to them. Furthermore, our earlier research posts have also been of use as, when comparing our products to real media texts, we can refer to our original inspirations for our work to therefore state whether we have followed these conventions or not.

• However, an issue with the use of grab is that it is complicated by having to go into an applications folder; then utilities before selecting “grab” and then “capture”, as opposed to the press of one “print screen” button on a regular computer.

Presenting our evaluation:

• For the true evaluation of my media products I have used Prezi and PowerPoint to present the questions as well as videos edited on iMovie.

• My intention was for my answers to be presented in an interesting way, yet the entire process (particularly the videos) was time consuming which was a limitation of recording my evaluation questions, as I had to use the room after school when the atmosphere was quieter, making it easier for me to concentrate and produce a more engaging piece of work.