Evaluation 4

Who would be the audience for your media product?

Demographic profiling

Demographic is a way that we can use to sort the general public into different sectors, this makes it a lot easier to market and sell products like films and television programmes. This helps when it comes to the marketing process of these products because it then allows the producer to know who will come and watch the product when it is realised. We have chosen to use class E; this consists of students, unemployed, pensioners and causal workers; we have chosen this because our two main viewers aspire to achieve goals to be placed in class A demographics therefore they would want to watch our thriller video for social entertainment whilst working hard to achieve their goals.

Psychographic profiling

The psychographic classes we have used as our target audiences are:Mainstreamers, these sorts of people tend to be domestic, conformist and sentimental. This is usually the most common and largest group in society. However our audience will audience will also go under the group explores because they are students and are trying to get experience and don’t mind trying new things this would get them into the mainstream class. The explorers class has a lot of energy, experience and individualism, this includes people who want to travel the world and are seen in forms of students.

Laura Drew

Age: 21

Films: Horrors, psychological thrillers, comedy

Music: Motley Crue, killswitch engage, guns & roses

Shop: Camden town/ market, topshop

Tv: The mighty boosh & the walking dead

Laura enjoys going out with friends on Saturday nights, going to gigs and she also manages bands and is artistic; she likes keeping up to date with the latest trends and films and is always going to the cinema and to gigs to find new material.

Laura is the type of audience that we are looking for as she links in with her style of films including horror and psychological, she also enjoys going to the cinema and keep up with new films and music therefore as a new movie it may interest her to come and see our film. Laura is also in the right age range of 21 and that is also important as young adults are more likely to come and view our film.

Bobby Smith

Age: 18

Films: Comdey, sifi,, slasher films

Music: R&B, Dubstep, House music

Shop: Topman, river island, Jack Wills

Tv: Made in Cheslea, match of the day, UFC

Bobby enjoy playing football and other video games on his xbox but also competing for his football team in real life; he enjoys sports and trying and viewing new things. Bobby is a blogger so he is always looking for new trends, fashions, music and films to blog about and hopes to be a writer one day.

Bobby is the type of audience we are looking for as he links in because he is the right age as a young adult; as a blogger it is important for bobby to keep up to date with all the latest things so he also fits in as our film is new and it would be interesting to blog about for Bobby as it is a type of film he doesn’t normally go and watch.