In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of

Real Media Products?

General ConventionsConvention Used Not UsedAbstract YesLip Sync YesBold Colour YesVaried Locations YesShort edits YesLonger edits YesEffects YesBlack and White NoSlow motion YesFast motion YesVaried Shot types YesGraffiti YesOutfit change YesMale Models No

I have made this table to highlight conventions that I have used in my music video. As my video is the genre of pop I have had to keep this in mind and use the stereotypical conventions of current pop music videos. For example, location changes, outfit changes, lip sync and bold colour are most common.

Ancillary text conventionsWhen I was choosing the font for my advertisement, as the genre is pop, I was looking for something edgy but stylish. By the font having a soft edge this still stereotypically girly.

As the lyrics of the song are strong towards women I decided to dress the girls for the advertisement in black to convey dark rebellion, as well as having the black lipstick. The contrast of the pink still shows a feminine side to the artists.

By using a white background to the main sell line, this makes it sand out in contrast to the black background to the bottom of the advertisement, this separates up the different areas of the advertisement.

By using neon green this makes this stand out the most as it is the only predominant colour on the advertisement. As they are number one singles, they are already popular with the general public this draws attention to the artist.

Having contact information icons breaks up the text as the icons are commonly seen and the public know the websites without having to write out the names as text.

I chose neon green as my main colour within my colour scheme, this means that I have added the colour in to different parts to my CD and CD casing.

By having relaxed body language within an image this conveys likeability to the public. By the artists being relaxed this also connotes a cool atmosphere.

I have continued the same font style as this signifies continuity and connotes a personal aspect. The neon green banner also highlights the name of the album.

By having a barcode this makes the album on the market to be bought by the general public.

As I have a background image I have placed a panel for the track list to be placed on, I have changed the transparency so that the full length image of the artists can still be seen. By having a full length image it shows the outfit change and the choice of outfit.

By having an image with no text over it, it simply shows the audience the artists appearance and what vibe they are wanting to connote. For example, costume, hair and makeup can all be clearly seen by the audience. By having graffiti as the background to the image this matches the genre of pop and has an edgy vibe to the girly costume of a skirt and crop top.

Example of a current digipak

The colour scheme for this digipak is red. She has kept red throughout the scenery, hair and makeup. The close up is conventional as it clearly shows the audience her expression and her makeup.

As the costume is white this stands out in front of the dark backdrop with the red roses. A white long dress connotes purity and beauty, also femininity.

By having a landscape image across the insides of the digipak this allows some abstract image to lay over. The roses connote love and passion. This ties in with the expression on the close up images and the mid shot image.

The font of the name of the album is narrow text. This connotes elegance and simplicity as the main images is a close up.

Keeping with the theme of roses the CDs are both covered with an images of a rose, this shows continuity.

Example of current advertisement

By using a black banner behind the artists name this highlights the main information as well as what the artist is trying to advertise, which is the new album.

By using red text this is conventional as it contrasts to the black text, it is telling the audience what else is included and what has been added on, therefore highlighting. The colours black and red are dark colours and can signify danger.

The makeup for the advertisement is dark and dramatic. This draws attention to her eye and shows her expression as she stares down the camera for the image.

By having a logo this gives the artist an image. The logo is similar to her style of eye makeup, both black and both come to harsh a point.

Current music videoThese are print screens from the Rihanna ‘Rude Boy’ music video. The video has bright colours, graphics and effects that are abstract. In my music video I have used bright colours in my mise en scene. For example, the graffiti on the walls. In terms of costume I have also kept it bright instead of wearing black, colour is a typical pop music convention as it is youthful and eye catching which brings the mood of the song up. As well as in the Rude Boy music video, I also chose crop tops and shorter options on the bottom as it more style conscious and fun. By using abstract effects on my music video it is developing the conventions of a pop music video by adding interest for the audience and is developing my visual abstract ideas as well as physical movement.

My music video

These are print screens from my music video. I chose different angles and locations to shoot. I chose locations that were urban and that had graffiti on as it fitted the abstract conventions as graffiti is an art in itself.In terms of shot types I experimented with extreme close ups, low angle shots, mid shots and long shots. I also experimented with tilts and pans. The connotations, for example, for the extreme close up of the models eyes and the low angle shot looking upwards at the models, is a sense of power which links in with the lyrics of the song itself which is domination and getting the overall crown.

My product to the general public