evaluating your online endevours/bernard de broglio
TRANSCRIPT
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Evaluating our online endeavours
Bernard de Broglio – Internet Coordinator, Mosman Council State Library of NSW, 16 November 2010
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Mosman• 8.7 square kilometres • population 28,000• approx 170 council staff
(19.5 library staff)
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It seems that open government initiatives are still more
fueled by principles than by evidence of actual value
How Long Will the Open Government Fuel Last?Andrea Di Maio, October 20, 2010
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Australian Newspapers Digitisation Program
• More than 30 million articles from over 3 million newspaper pages
• 9000+ members of the public have corrected 12.5 million lines of newspaper text so far
http://www.nla.gov.au/ndp/
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Measuring up
• Number of sites, profiles & networks• Accounts, friends & connections
• Activity• Tone & quality, content submitted,
comments, discussion, roles voluntarily undertaken
• Sentiment • Reputation, influence
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Websites• www.mosman.nsw.gov.au/library• Mosman Readers• Mosman Memories of Your Street• Mosman Voices• Mosman Library of the Future• Blog, teens blog• Catalogue
Audit
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Social media use since 2005
• Twitter • Flickr photos• YouTube •
Audit
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Metrics• Google Analytics
• Google Local Business Listings• Facebook Insights, YouTube Insight,
Flickr Stats• Klout & bit.ly for Twitter
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Visits via mobile devices
Google Analytics
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Google Local Business Center
Your places found by Google Maps search
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http://mosmanartgallery.org.au/blog/50000-in-project-grants-from-arts-nsw-in-2011
http://bit.ly/bc7BgJ shortened URL
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Visits to Council website generated from Mosman Library email newslettersent 3 July 2010
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Monitoring – ‘Active listening’
• D.I.Y. dashboard• Google News & Blog Alerts• Twitter, Facebook, Flickr, YouTube,
eBay searches• Social Mention
• Follow interesting conversations• Sample ‘sentiment’
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Commercial products
Measuring your social media effectiveness – Mandi Bateson, Hill & Knowlton, August 2010
*
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Caveat!
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“Let’s make more crowns”, or, the danger of not looking closely at your web metrics
- Seb Chan, Powerhouse Museum blog, January 2010
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“The problem with quotes on Twitter is that you can’t always be sure of their authenticity.”
~ Abraham Lincoln
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Share your results
• Evaluate better• Educate & empower• Be open to serendipity
Photo by charamelody (Flickr) CC BY-NC 2.0
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StoriesContinuous disclosure
or, just blog it
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Mosman Orchestra – photos by Mosman Camera Club
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Inspiration
• We need better storiesKristin Alford, Bridge8
• Fresh + New(er)Powerhouse Museum blog
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Andrea Di Maio @andreadimaio
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Government 2.0 is for every employee, not just
communication or public information officers
Toward a More Balanced View of Government 2.0Andrea Di Maio, October 27, 2010
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Urban Planning Team Mosman Council
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I changed some codes!
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Librarians MosmanReaders.net
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Lessons learnt
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Size isn’t everythingValue every interaction
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MosmanMemories.netsince May 2006
• 39 stories• 48 photos• 120 comments
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Activity is important
Don't move! He can't see us if we don't move.
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“Learn how to quickly and regularly scan the contemporary web and how to curate, create and collect content more actively”
- Mal Booth, Some musings post ILI2010
Phot
o Pi
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Flic
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C BY
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The future?Web Squared: Web 2.0 Five Years On
Tim O’Reilly & John Battelle, 2009