evaluating reports
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Evaluating Reports. Media Reports. How are Media Articles on Polls and Surveys Written ?. Journalists are taught to write media articles in a particular style. Learning about this style enables a reader to find specific information easily and quickly. Article. - PowerPoint PPT PresentationTRANSCRIPT
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Evaluating Reports
Media Reports
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How are Media Articles on Polls and Surveys Written ?
• Journalists are taught to write media articles in a particular style. Learning about this style enables a reader to find specific information easily and quickly.
![Page 3: Evaluating Reports](https://reader035.vdocuments.site/reader035/viewer/2022062410/56815ecf550346895dcd580c/html5/thumbnails/3.jpg)
Article
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How is a typical media report on a poll or survey organised?
1. The main finding of the survey• What is it? • Where in the article is it located?
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The main finding of the survey
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2. Who funded (commissioned) this survey?• Why do you think this survey was carried out?-
what is its purpose?-who are the target group?
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2. Who funded (commissioned) this survey?
Funded by the Herald to highlight the road toll statistics and bad driving habits
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3. Method:
• Who was the sampled group?• Who conducted the survey?
Sample size• Random/self-selection/man-in-street
Telephone/on-line/face-to-face/posted• Margin of error:
Date:
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3. Method:
Method: Random selection of 750 households using random digit dialling, phone interview
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4. Questions
• Where located –in graphic/ in text/ both ?• Are the questions clearly stated?• Can they be inferred from reading the text?
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4. Questions
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5. Summary of results
• Where located?-e.g. graphic/ text/ both
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5. Summary of Results
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6. Comment from an expert
• Who was the expert(s) consulted in this report?
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6. Comment from an expert
Comment by an expert: National Road Policing Manager Superintendent Paula Rose
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7. Links to other studies/surveys?
• What other links are made?-do they seem appropriate?
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7. Links to other studies/surveys?
Links to other studies/surveys?: Road toll statistics
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This is what it should look like
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8. Any other information?
• Is there any other information not yet highlighted?-How would you describe it?
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Read this report with a critical eye.
• Comment on 2 good aspects• • • • • • Comment on 2 concerns
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Read this report with a critical eye.
• Comment on 2 good aspects• random sampling, • low margin of error, • Comment on 2 concerns • limited options given for response-e.g. alcohol
and not wearing a seat-belt not included so offenders could answer “perfect” driver”-is anyone “perfect”?, age-group results missing in the graphic.
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• Are there aspects of this report which you are unfamiliar with?
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Address the distinction between
• target population ,
• sample frame
• the sample group
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Address the distinction between
• target population • adult drivers in NZ, • sample frame• households with a landline phone, • the sample group • 500 NZ drivers
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Did you notice?
• the method is in the fine print under the graphic.
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Margin of Error
• It is connected with sampling variability and will be dealt with in detail later in the course.