evaluating communication efforts for energy savings. the races project
DESCRIPTION
RACES was a LIFE+ project to raise awareness con climate change and energy savings. One of its main aim was to test if and how communication efforts towards a specific group of people could lead changes in behaviors. To measure this changes one of the main actions of the project was the “Carbon Budget” (CB) which involved almost 250 families in a long monitoring of CO2 emissions generated by family’s energy consuming behaviors. Main objective of the CB was to evaluate “if” and “how much” the participation in the project was a real trigger for participants “effort” in changing behaviours, compared to own previous consumption standards.TRANSCRIPT
The Races project
Evaluating communication efforts and urban climate constraints for energy savings
INTERNATIONAL CONFERENCE ON URBAN CLIMATE AND HISTORY OF METEOROLOGY25 - 26 February 2013 - Florence, Palazzo Medici Riccardi
Valentina Grasso, Alfonso Crisci, Francesco Vaccari
Races project
“Raising awareness on climate and energy savings” Funded: LIFE + Period: 01/01/2009 – 30/04/2011
Communication and awareness raising on calimte change and energy savings at local level.
SchoolsFamilies Public stakeholders
Leader: Florence MunicipalityPartners: CNR – Ibimet; Modena Municipality; Fondazione E. Mach (TN); EURO-NET; Bari University
5 cities: Florence, Modena, Trento, Potenza, Bari
AimAim
Inform and engage!
The urban dimension of climate chenge
• Communicate climate change topics
• “City” as the perfect local dimension
• Inform and engage
carbon budget monitoring - contest
http://www.liferaces.eu - http://community.liferaces.eu
whowho
whatwhat
whenwhen
wherewhere
howhow
250 families
HeatingElectric powerMobility
November 2009 – October 2010
Florence, Trento, Modena, Bari, Potenza
Self-reading of meters and self reporting on web platform
participants
Volounteers participating in the carbon budget
Starting group: 316 families
Active participants: 247 families
Valid results: 185 families
Users
City BA FI MO PZ TN Total
Unvalid 7 21 10 20 4 62
Valids 17 135 11 6 16 185
Total 24 156 21 26 20 247
Florence participants
Families starting: 180Families completing: 156
data collected
Structural data
• Family: components n.° and age
• Household:– House type (building, cottage,..)– Construction year– Area (center, suburbs) – Floor– Rooms; square meters; height– N. window– Dishwasher / air conditioner
• Mobility: – Type of car/moto; fuels; engine
size; access to public transport
energy use
• Baseline 2008: power; heating; km driven.
Monitoring period: 8-12 months
Requested a minimum 3 self-reading of:
• Power (kWh)• Heating• Km driven
the “climate” factor
Histogram of Relative importance of agents having impacts on each CB energy sector considered
Evaulating the “effort”
Rewarding EFFORT and not EFFICACY
• EFFORT: average reduction % compared to 2008 in the 3 areas.
•NET REDUCTION: reduction % compared to 2008 normalized for monitoring days.
•FINAL REDUCTION: absolute reduction gained as CO2 Kg.
Normalization:
• Power: consumption days; family components; square meters;
• Heating: consumption days; family components; square meters; HDD-heating degree days.
• Mobility: consumption days; fam. components; Rainy days
effort index - “yes, we can”
efficacy: energy savers
results scheme
City Effort
%
Savings %
Monitoring days
Power sector
Heating
sector
Mobility
sector
2008 Kg CO2
CB Kg CO2
CO2 saving
s
Potenza +30% +46% 323 -28% -56% +131% 8.677 10.546 +1.869
Bari -25% -31% 280 -56% -12% 0% 4.962 2.657 - 2.305
Florence -17% -1% 323 -34% -10% 11% 7.739 7.110 - 629
Modena -13% -10% 326 -16% -24% -2% 9.197 6.688 - 2.509
Trento -13% 0% 345 -10% -7% -37% 9.592 8.712 - 880
Median value
-15%
-2% 323 -47% -14% -2%7.24
76.33
5- 912
best players
Effort index*
Savings *
Power sector effort
*
Heating sector effort
*
Mobility sector effort
*First 50
-44% -26% -68% -33% -45%
1- 100
-32% -15% -57% -22% -24%
1 - 150
-19% -8% -53% -17% -8%
1 - 174
-17% -5% -48% -14% -3%
*calculated as median value on selected sample
Families engaged in monthly monitoring gained the best results
To be or not to be ENGAGED
final remarks
• Feedbacks are very useful to engage in energy conservation practices the more frequent the
monitoring, greater the savings
• Engaging citizens give access to “data”
• Communication activities project can help research - “Collaborative science” approach
Thank you!
Valentina [email protected]
@valenitna
Data available on https://github.com/alfcrisci/races_analitics