evaluating communication efforts for energy savings. the races project

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The Races project Evaluating communication efforts and urban climate constraints for energy savings INTERNATIONAL CONFERENCE ON URBAN CLIMATE AND HISTORY OF METEOROLOGY 25 - 26 February 2013 - Florence, Palazzo Medici Riccardi Valentina Grasso, Alfonso Crisci, Francesco Vaccari

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RACES was a LIFE+ project to raise awareness con climate change and energy savings. One of its main aim was to test if and how communication efforts towards a specific group of people could lead changes in behaviors. To measure this changes one of the main actions of the project was the “Carbon Budget” (CB) which involved almost 250 families in a long monitoring of CO2 emissions generated by family’s energy consuming behaviors. Main objective of the CB was to evaluate “if” and “how much” the participation in the project was a real trigger for participants “effort” in changing behaviours, compared to own previous consumption standards.

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Page 1: Evaluating communication efforts for energy savings. The RACES project

The Races project

Evaluating communication efforts and urban climate constraints for energy savings

INTERNATIONAL CONFERENCE ON URBAN CLIMATE AND HISTORY OF METEOROLOGY25 - 26 February 2013 - Florence, Palazzo Medici Riccardi

Valentina Grasso, Alfonso Crisci, Francesco Vaccari

Page 2: Evaluating communication efforts for energy savings. The RACES project

Races project

“Raising awareness on climate and energy savings” Funded: LIFE + Period: 01/01/2009 – 30/04/2011

Communication and awareness raising on calimte change and energy savings at local level.

SchoolsFamilies Public stakeholders

Leader: Florence MunicipalityPartners: CNR – Ibimet; Modena Municipality; Fondazione E. Mach (TN); EURO-NET; Bari University

5 cities: Florence, Modena, Trento, Potenza, Bari

AimAim

Inform and engage!

Page 3: Evaluating communication efforts for energy savings. The RACES project

The urban dimension of climate chenge

• Communicate climate change topics

• “City” as the perfect local dimension

• Inform and engage

Page 4: Evaluating communication efforts for energy savings. The RACES project

carbon budget monitoring - contest

http://www.liferaces.eu - http://community.liferaces.eu

whowho

whatwhat

whenwhen

wherewhere

howhow

250 families

HeatingElectric powerMobility

November 2009 – October 2010

Florence, Trento, Modena, Bari, Potenza

Self-reading of meters and self reporting on web platform

Page 5: Evaluating communication efforts for energy savings. The RACES project

participants

Volounteers participating in the carbon budget

Starting group: 316 families

Active participants: 247 families

Valid results: 185 families

Users

City BA FI MO PZ TN Total

Unvalid 7 21 10 20 4 62

Valids 17 135 11 6 16 185

Total 24 156 21 26 20 247

Page 6: Evaluating communication efforts for energy savings. The RACES project

Florence participants

Families starting: 180Families completing: 156

Page 7: Evaluating communication efforts for energy savings. The RACES project

data collected

Structural data

• Family: components n.° and age

• Household:– House type (building, cottage,..)– Construction year– Area (center, suburbs) – Floor– Rooms; square meters; height– N. window– Dishwasher / air conditioner

• Mobility: – Type of car/moto; fuels; engine

size; access to public transport

energy use

• Baseline 2008: power; heating; km driven.

Monitoring period: 8-12 months

Requested a minimum 3 self-reading of:

• Power (kWh)• Heating• Km driven

Page 8: Evaluating communication efforts for energy savings. The RACES project

the “climate” factor

Histogram of Relative importance of agents having impacts on each CB energy sector considered

Page 9: Evaluating communication efforts for energy savings. The RACES project

Evaulating the “effort”

Rewarding EFFORT and not EFFICACY

• EFFORT: average reduction % compared to 2008 in the 3 areas.

•NET REDUCTION: reduction % compared to 2008 normalized for monitoring days.

•FINAL REDUCTION: absolute reduction gained as CO2 Kg.

Normalization:

• Power: consumption days; family components; square meters;

• Heating: consumption days; family components; square meters; HDD-heating degree days.

• Mobility: consumption days; fam. components; Rainy days

Page 10: Evaluating communication efforts for energy savings. The RACES project

effort index - “yes, we can”

Page 11: Evaluating communication efforts for energy savings. The RACES project

efficacy: energy savers

Page 12: Evaluating communication efforts for energy savings. The RACES project

results scheme

City Effort

%

Savings %

Monitoring days

Power sector

Heating

sector

Mobility

sector

2008 Kg CO2

CB Kg CO2

CO2 saving

s

Potenza +30% +46% 323 -28% -56% +131% 8.677 10.546 +1.869

Bari -25% -31% 280 -56% -12% 0% 4.962 2.657 - 2.305

Florence -17% -1% 323 -34% -10% 11% 7.739 7.110 - 629

Modena -13% -10% 326 -16% -24% -2% 9.197 6.688 - 2.509

Trento -13% 0% 345 -10% -7% -37% 9.592 8.712 - 880

Median value

-15%

-2% 323 -47% -14% -2%7.24

76.33

5- 912

Page 13: Evaluating communication efforts for energy savings. The RACES project

best players

Effort index*

Savings *

Power sector effort

*

Heating sector effort

*

Mobility sector effort

*First 50

-44% -26% -68% -33% -45%

1- 100

-32% -15% -57% -22% -24%

1 - 150

-19% -8% -53% -17% -8%

1 - 174

-17% -5% -48% -14% -3%

*calculated as median value on selected sample

Families engaged in monthly monitoring gained the best results

Page 14: Evaluating communication efforts for energy savings. The RACES project

To be or not to be ENGAGED

Page 15: Evaluating communication efforts for energy savings. The RACES project

final remarks

• Feedbacks are very useful to engage in energy conservation practices the more frequent the

monitoring, greater the savings

• Engaging citizens give access to “data”

• Communication activities project can help research - “Collaborative science” approach

Page 16: Evaluating communication efforts for energy savings. The RACES project

Thank you!

Valentina [email protected]

@valenitna

Data available on https://github.com/alfcrisci/races_analitics