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The Eva consumer:

Eva customers were mostly Students. They were ones who sought value. 24 of the total of 101

interviewed said that they would buy Eva in the future (Majority were below the age of 22). This crowd

appeared to be a friendly bunch. They were outgoing and were willing to answer questions pertaining to

the survey without hesitation.

What women want?

Most of the women questioned, said that they would buy a deo for the fragrance and how long it lasted.

While many added saying that they also would look for Skin friendliness of the product and overall value

of the product in comparison to the competition. For instance, one of the respondents said I dont

mind paying a high price for a pleasing fragrance.

Ranking:

1.  Fragrance

2.  Effect of Fragrance

3.  Skin Friendliness

4.  Value

0 5 10 15 20 25

16

18

20

22

24

2628

30

32

16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

Number 1 9 8 11 6 16 21 6 5 1 7 4 2 1 1 1 1

Age Distribution

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How they get to know about new products?

60% of the women interviewed said that they would stick to their current brand of deo and were loyal

to their brand. Most of the Deo users said that they got to know about new products from

y  72% from Advertisements and Promos

y  28% would go with what their friends and family say about a product.

Other Cosmetics they carry around:

Very few (18/88) who were asked said that they would carry a deo with them wherever they go. (13

women dint carry any cosmetic item with them.)While the rest said that they would carry cosmetic

items that include:

y  Lip gloss

y  Eye liner

y  Powder

y  Lip Balm

y  Kajal

y  Face wash

y  Sun screen

0 0.5 1

Quality

Fragrance

Effect of Fragrance

Skin Friendly

Value

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Take on mini-deo:

y  63% of the respondents didnt prefer mini-deo.

y  They had a general assumption that they wouldnt be as effective as a regular deo.

(Respondents include those who carry a deo along.)

y  Their thoughts were highly influenced by friends and family. Majority of respondents had used a

mini deo and didnt find it satisfactory.

y  The cost factor also played a vital role with the minis being labeled cheap and ineffective by this

lot.

y  Remaining 37% said that they liked the concept of minis and thought that their portability being

a major plus. These people were the ones who are on the move a lot.

Why not Eva?

People who didnt like Eva attributed it to the strong fragrance it gave away. The other contributing

factor also mentioned was the ineffectiveness of the product on progress of day.

53

36

12

Have Used Eva Havent Used Eva Dont know Eva

Total Respondents -101