eurovision streaming services (best) - european athletics · 2014-04-09 · eurovision streaming...
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Eurovision Streaming Services (BEST)
§ BEST Media Channel Fully managed branded video portals with mobile channel for Sports federations and Rights Owners. Monetised by advertising or PPV.
§ BEST Stream Ready
For rights owners who need live video content in streaming format (e.g. for Youtube)
§ BEST Geo Stream
For broadcasters, a turnkey geo-controlled secure streaming distribution platform for major events with DVR video player.
Eurovision BEST - Benefits Viewers § High quality end user viewing experience § Opportunities to engage with the event/share § Additional coverage – multiple feeds § Dedicated audio commentary § Flexible viewing options – Live/Replay/Desktop/
Mobile Right Holders § Adherence to Rights Agreements § Video content security & anti-piracy measures § Operational Reliability / Scalability § Monetisation options
Live video stream • DVR Pause / rewind • Adaptive multi-bit rate
streaming • Up to “HD” quality
Discipline Replays • Published on-the-fly • Refreshed automatically
Playlists • Per day • Full coverage
Event Information • Timetables • Results
Multiple Feeds • Dedicated Field Streams • Watch all parts of the
event
Sponsor Branding • Banners • Live Video Pre-Roll (10s) • Replay Pre-Roll (3s) • 1 exposure per 2 hours
Social Media • EA Twitter feeds • #tags • FB Comments
BEST Media Channel
Sharing • Tweet Links • Facebook • Link code • Embed Code
Eurovision Sports TV
London 2012
§ 40 EBU Member simulcast streams
§ 34M live streams
§ 6.7M hours of viewing
§ Advertising by GE
BEST Mobile Apps
Phone Tablet
§ Geo controlled and secure live streaming to Apple iOS and Google Android devices.
§ App supports advertising and Pay Per View events
BEST Mobile Apps
Apple TV transfers the FIBT World Championships to TV
High quality viewing experience from iPad or iPhone device
Federation / Event Website
• Embed Live Stream • Social Media
• Facebook • Twitter • Youtube • Athletes (Large #followers)
• Classic PR Activities • Press releases
Promotion Units • Ad Server Delivered • Track delivery • Count clicks • Targeted
EBU Member Broadcasters
• Promotion Units
• Links Stakeholders • Advertisers’ websites
Traffic Generation
Advertising • Facebook • Google Ad Sense Viewers
• Post links to facebook
• Post Tweets • Like Pages
Advertising
• Google Ad Words • Onsite
Traffic Generation
Event Data
2013 EU23CH Event Data
Total Streams 302,014
Avg. Stream Time (mins) 19.5 mins
Unique Viewers 49,431
Avg. Streams Per Viewer 6.11
Avg. Streams Per Site Visit 1.76
Avg. Site Visits Per unique Viewer
3.48
Referrals
Geo
Event Profile
User Profile
Sponsor Data
Event Pre-Roll Pre-Roll Pre-Roll Banner Total Exposure Avg. Exposure Day Integrated Additional feeds Replays Impressions (mins) Per Viewer (mins) D0 2,560 0 268 9,882 95,349 19.07 D1 16,986 16,926 8,929 39,400 1,291,206 75.84 D2 18,933 20,801 9,672 38,413 1,557,563 95.08 D3 17,468 19,101 8,890 36,633 1,486,285 94.65 D4 13,809 17,453 8,576 33,162 1,366,272 90.95
69,756 74,281 36,335 163,004 5,796,675
Key Trends
§ Online viewing continues to grow § 25% to 50% per annum
§ Mobile viewing share is increasing § 20% now rising to 40% of viewing share
§ Live streaming viewing time between 25 to 35 mins.
Key Trends