eurorient financial group, the global financial development institution, unveils new corporate...

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23 April 2009EFG-US-20090423-1

MEDIA ANNOUNCEMENT

Media ContactJeff Mustard

EurOrient Financial Group

[email protected]

EurOrient Financial Group, the Global Financial Development Institution,

Unveils New Corporate Identity to Mark New Phase of Progress

LOS ANGELES, CALIF.: 23 April 2009 The EurOrient Financial Group (EurOrient)

announces the unveiling of its new corporate identity marking a milestone in the EurOrients twenty year

history. EurOrient is the nations only private sector global financial development institution and an

accredited financial institution by the United Nations General Assembly on Financing for Development.

This marks a milestone in our organization, says Mr. Nechemia, the founder and Chairman of the Board

of EurOrient Financial Group, this new corporate identity to mark represents the underlying values of the

institution which have resulted in its success to date, as well as a milestone from which to look ahead

towards a bright future.

Founded in 1988, EurOrient Financial Group, the worlds first and only global development financial

institution is experiencing unprecedented growth. While the financial services sector at large is being

pummeled, brokerage and investment banking firms considered economic pariahs and the capital markets

crumbling both here and abroad, EurOrient is experiencing unprecedented growth since its inception more

than twenty years ago. This year marks our fourth straight year of uninterrupted growth, says Mr. Ron

Nechemia, there has never been more urgent needs in history for the financial sector of global economy to

focus on investment that are environmentally sustainable, socially responsible and economically valuable,

says Mr. Nechemia, who is considered the founding father of private sector global development banking.

Over the past four years, EurOrient Financial Group has undergone the most extensive internal change

program in the EurOrients history. Fiscal 2009 marked an escalation of the process of renewal at the

EurOrient, building on the vision of an institution that delivers development results and reflecting the

EurOrient's guiding principles of greater selectivity in activities, strengthened partnerships, emphasis on

client focus, increased results orientation, strong commitment to financial integrity and discipline to


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process control. According to Mr. Nechemia, Our new corporate identity to mark is a firm statement of

our pledge to that change and above all our commitment to those less fortunate people in developing

countries and economies in transitions around the world.

The EurOrient Financial Group is rebranding and repositioning itself with its new corporate identity to

reflect its global charter of the institution, as well as augmenting the brand and identity to broaden its

global appeal. While the old corporate identity to mark has had a decidedly Asian-centric signature, we

felt the time was right to broaden the scope of our image from a corporate branding perspective, says Mr.

Nechemia, who is also an author and leading figure in the international financial community, our new

identity substantially reflects not just a new corporate identity but one that more accurately reflects our

global perspective.

The challenge of our External Communications Department was to create an International flavor new

corporate identity to mark, one that is meaningful, and is culturally sensitive that would not only continue

to resonate with our current stakeholders, says Mr. Nechemia, who reaffirms the importance of EurOrient

Financial Group relationships extending back more than 20 years, but also one that would visually,

psychologically and emotionally connect with new clients and our wide range of constituencies across the

development continuum, civil society and the leaders from the private sector, and senior officials of all themajor intergovernmental financial, trade, economic, and monetary organizations.

The new corporate identity to mark is using an upper case O in the EurOrient name log draws

inspiration from a ring, which has been used cross-culturally for thousands of years as a symbol of

partnership and commitment. The ring serves as a connector, a bridge between the Eastern and the Western

cultures with the rest of the world This represents our underlying brand values of trust, enduring

partnerships for development and fruitful relationships, explains Mr. Nechemia. We see ourselves as

international public servants, we seek to form relationships and partnerships based on integrity and trust

wherein we can provide innovative services reflecting our commitment to support a wide range of

developing countries needs at all stages of development.


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The EurOrient Financial Group new corporate identity to mark also includes a positioning statement that

truly captures the essence of who the EurOrient is and what it does. We are essentially the worlds first

private-sector global development finance institution and the only development agency with a global

charter to invest in both public as well the private sector says Mr. Nechemia, so we added the following

tag line as a key and immediate identifier to our brand: The Worlds First Private Sector Global

Finance Development Institution.

Mr. Nechemia, says, the EurOrient Financial Group is changing from a relatively straightforward project

financier institution into a full-fledged private sector global development bank responding to a wide range

of development needs. As the needs of the developing countries continue to implement economic reforms;

as their needs for infrastructure, human resources, and new technology grow; as investments in

environmental protection become more pressing; and as socioeconomic concerns like poverty, education,

health and population, water supply and sanitation, and urban development and housing become more

urgent, the EurOrient faces increasing demands on its assistance and services.

The font choice of the new corporate identity to mark also considered the use of the internet as a major

vehicle and promotional component within the EurOrients institutional communication campaign. We

are using Georgia as our font choice, in the lower case and italic, says Mr. Nechemia, this is a virtuallyglobally replicatable font. Its use as italic and lower case provides a universally tasteful contemporary

appeal that can be duplicated in various media and mediums around the world. Further, the font color for

the blue box uses Pantone Color # 2945; the actual word EurOrient, uses the Pantone Color # 284. In

general, our study has revealed that blue is the most commonly used color for corporate marks of the

worlds Fortune 500 companies, and among financial institutions in particular. Blue is not only pleasing

to the eye, it says solid and substantial, Mr. Nechemia points out.

The name of the EurOrient Financial Group was divided into two elements through the use of a blue

block in which the EurOrients first three letters eur, which appear in white against the blue box

background, serves to not only aide in the pronunciation of the company name, that historically has proved

difficult to read or pronounce, but graphically also doubly serves to provide the solid, durable, reliable


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core foundation of the new branded image. Another graphic element included a small but eye-catching use

of an orange triangle as an accent placed in the upper right hand side of the blue block.

Since EurOrient Financial Group is a global development financial institution whose major thrust is in

identifying and investing in socially responsible projects and programs, the EurOrients commitment to

sustainable development are reflected in the fact that the EurOrient Financial Group will produce its

global stationary package on environmentally friendly Forest Stewardship Council (FSC) Certified papers

supplied by tree farms who respect and support responsible forestry practices. Moreover, the company will

also use a vegetable-based ink dye as opposed to lead-based.

We are achieving many goals with our new initiatives, says Mr. Nechemia, and are very enthusiastic

about the new era of institutional development and our global resources mobilization campaign designed to

mobilize additional financial, technical and human resources for the benefit of developing nations seeking

sustainable economic development and poverty reduction and to boost EurOrient's institutional capacity.

The new corporate identity to mark, brand identity efforts reflect our historical success and our continued

growth efforts for the new millennium as we address the challenges of a changing world.

Creating a new corporate identity to mark that meets so many different criterions was a major challenge.

Many considerations were factored into the creative decision-making process, such as the fact that the

EurOrient Financial Group operates in the financial sector of global economy, which requires it to have a

solid, institutional, and time-tested look. The new corporate identity to mark must inspire confidence,

establish credibility, and provide a sense of integrity, it needs to say that we are an organization with a

solid foundation and values, says Mr. Nechemia. Further, given the fact that the EurOrient operates

globally, visually, the new corporate identity to mark had to be able transcend the prism of cultural

perspectives, attitudes and perceptions. I believe that the new corporate identity to mark resoundly meets

all of our critical needs, says Mr. Nechemia.

Moving forward, the new corporate identity to mark will be further implemented across all business

functions from retail branches and marketing communication to enhanced customer service and

community activities.


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We are very serious and committed to translate the values of our new identity into reality. In that sense,

this is a very significant moment for us because it represents more than just a change in our new corporate

identity to mark stresses Mr. Nechemia on a closing note. The new corporate identity to mark

encapsulates what we stand for, the ideals we cherish and have internalized, and which we will realize for

our myriad global constituencies in all possible ways.

About EurOrient

EurOrient Financial Group is a private sector global development finance institution accredited financial

institution by United Nations General Assembly on Financing for Development. The mission of the

EurOrient Financial Group is to support the economic and social development efforts of the less developed

countries as they, in particular, seek to achieve the Millennium Development Goals ("MDGs").

The EurOrient's principal objective is to reducing poverty and promoting sustainable economic growth.

EurOrient invests in projects and programs that promote social development, build human capacities, and

address host government priorities for investments in physical infrastructure that promote and enhance

social development. These projects include roads, transportation and communication systems, water,

sanitation and other types of investments with social development outcomes such as improved quality of

life and increased human knowledge and skills.

EurOrient at Glance

Headquarters: Los Angeles, California

Website: www.eurorient.org

CEO: Mr. Ron Nechemia


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Contacts

Media Contact: Jeff Mustard, Spokesperson for the President and the Chair Person of the Board of

Directors of the EurOrient Financial Group

Tel: 818-206-5322

Email:[email protected]

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