european series, between creativity and accessibility
TRANSCRIPT
NYC Television Week European series, between creativity and accessibility
Sahar Baghery
Head of Global Research and Content Strategy
SBaghery
Thursday, October 22, 2015
New York, USA
78%
11% 6% 5%
Dramas
Soap Operas
Telenovelas
Sitcoms
*Top 10 programs across all genres (excluding sports) in 41 European territories Based on the best performing telecast of each program, (5 minutes minimum) Armenia, Austria, Belarus, Belgium (North & South), Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Macedonia, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland (French, German, Italian), Turkey, UK, Ukraine.
Quality and successful TV series across the continent
Series still reach the top of the rankings
Sources: One TV Year In The World Report 2015 / Relevant partners 2
Territories with the most series within the top 10 based on the number of occurrences in 2014
Series with the highest amount of national viewers based on the highest-rated episode of 2014
Turkey Macedonia
5 Armenia Cyprus Italy Poland Spain Portugal
SHERLOCK
TATORT
CALL THE MIDWIFE
13.2M
12.7M
11.4M
#1
#2
#3
9 8
Shares of scripted series among national top 10 programs
24% Based on the number of occurrences in % / 41 European territories
Blacklist (TF1) - 17/09/2014
+1.263 MILLION VIEWERS 4+
= 34% vs. Live+VOSDAL
FRA
Linear broadcasters adapt themselves for an ATAWAD consumption
After: catch-up viewing helps boost ratings
Sources: Multiscreen Report 2015 / Relevant partners 5
Goede Tijden, Slechte Tijden
(RTL4) – October 2014
Julkalendern
(SVT1) – December 2014
469 1,371
SWE NLD
+0.232 MILLION VIEWERS 4+
= 3% vs. LIVE
Braccialetti Rossi (Rai 1) – 02/03/2014 Velvet (Antena 3) - 02/02/2014
+0.215 MILLION VIEWERS 4+
= 5% vs. LIVE
SPA ITA
Sherlock (BBC1) - 02/01/2014
2014 record: 4.2m requests
UK
172 2,438
#1
BBC Worldwide
Sony Pictures TV Beta Film / Atresmedia Int. Filmax Int.
000s 000s
Linear broadcasters adapt themselves for an ATAWAD consumption
Before: preview before linear broadcast
Sources: Multiscreen Report 2015 / NOTA / Relevant partners 6
UK FRA +50% vs prime 4+ (ITV2)
TV premiere
13/01/2015
ITV player: All episodes from
05/01/2015
TV premiere
25/04/2015
Online premiere
28/03/2015
TV premiere
27/04/2015
On-demand All episodes from
27/04/2015
3.99€ /month
Shows available
7 days before TV launch
with premium upgrade
UK
SWE / USA TV premiere (Kanal 5)
Summer 2015
Online premiere
(HBO Nordic)
06/03/2015
GER
NLD
Pilot audience
ITV Studios
Red Arrow International
Federation Entertainment
MGM Starz
10.7
10.6
2.0 1.7
NEOX
NOVA
LA SEXTA
ANTENA 3
Linear broadcasters adapt themselves for an ATAWAD consumption
Simultaneous launches to increase the visibility
Sources: Multiscreen Report 2015 / Relevant partners 7
FORTITUDE
SPA
FRA
Ind. 4+
6.3% shr PREMIERE
0.3% shr PRIME TIME
388
552
+42%
Ep1
Ep12
Rat000s
Highest-rated
Series ever on Sky Italia
UK
27.3
3.3 1.7
NOVA
NEOX
ANTENA 3
UK
Shr% - Premiere
Sky Vision
Beta Film
Beta Film
BBC Worldwide
Linear broadcasters adapt themselves for an ATAWAD consumption
Digital strategies around TV series
Sources: Multiscreen Report 2015 8
Tweet to unlock content
UK
GER
FRA
Companion digital series supporting the other two
Appear in one
episode of the
series
SPA
UK
Velvet
Person Of Interest
Twitter game
BBC Worldwide
ZDF Enterprises Beta Film / Atresmedia Int.
Warner Bros. Int. TV Distribution
BBC Worldwide
Series on OTT platforms
Original content by giants Netflix & Amazon
Sources: Multiscreen Report 2015 / Relevant partners 10
UK
FRA
Renewed for seasons 4 & 5
35.3%
33.7%
36.5%
Shr% Season
S2 2013
2012 S1
S3 2015
DK
BBC Worldwide
Level K
Series on OTT platforms
Local alternatives take their chance on originals
Sources: Relevant partners 11
FRA
NLD
Zwarte Tulp
GER
Der Lack Ist Ab
Taxi SWE
ITA
Taxi
Series on OTT platforms
New actors ready to enter the game
Sources: Multiscreen Report 2015 12
Powers Literally Can’t Even
Sony Pictures TV
Sony Pictures TV
In conclusion
13
Local Fiction, first step towards international recognition
Immersive universes, interactivity and second screen
An ecclectic know-how and a global success
Europe, core of the development of original creation
Traditional actors – New entrants: a world of opportunities