European Brewery Convention (EBC)

- Profile and Activities –

Opportunities for Know-How Sharing in Non Competitive

Areas of the Supply Chain in the European Brewing Industry

Canadean International Beer Strategy Conference

29th & 30th May 2012

Dr. Stefan Lustig – EBC President

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Agenda

Quick introduction to EBC

EBC in context of European Brewing Sector

Brief History

Who are we... (the faces behind the three letters)

Activities

Events

Way forward

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Brief Portrait - Stefan Lustig

Person

• 48 years, family, 1 daughter

• born and raised in Bavaria

Industrial Career

• 2011: President of the European Brewery Convention (EBC)

• 2010: Chief Operating Officer (COO),

Brau Holding International (BHI), Germany

• 2008: Director Brewery Operations,

Anheuser-Busch InBev Germany

• 1995: several positions in Supply Brauerei Beck & Co, Bremen, Germany

- Plant Manager of largest German brewery

- Brewing, Filling and Packaging manager

- Head of Quality Departmenton

- Research & Development Manager

University and Scientific Background

• PhD (Dr.rer.nat), Institute of Brewing Technology Weihenstephan, Prof. Dr. Narziß

• Studies (Dipl.-Ing.), Brewing & Beverage Technology, TU München-Weihenstephan

• assignments in several breweries in Bavaria, Austria and Scotland

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Quick Introduction to EBC

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Profile EBC

Scientific and technological competence center of The Brewers of Europe

Group of dedicated and enthusiastic experts from brewing companies based in Europe

Focused activities in a defined organisational structure

Supporting platform: The Brewers of Europe

Activities to facilitate knowledge and foster a network of European brewing technologists

Focus on in pre or non competitive areas – raw materials, brewing technology and brewing science

Established, inspiring and successful events: EBC Congress and Symposia

Visit us @ http://www.europeanbreweryconvention.org

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EBC in Context of European Brewing Sector

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EBC within The Brewers of Europe

EBC Executive Committee

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Role of EBC in European Brewing Sector

Publication by The Brewers of Europe

4 major developments were identified - decreasing beer consumption - changing patterns of beer consumption - higher prices for agricultural products - increasing tax burden

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Answers of EBC to 4 Major Developments

Decreasing beer consumption support maintainance of high quality reputation of beer - EBC supplies a standard framework for analytical methods to ensure quality and avoid food safety risks - EBC starts initiatives to cover root cause analysis of technical challenges

Changing patterns of beer consumption management resources and idea generation are required to respond to this challenge - EBC provides forums for talent to grow and develop in international environment - EBC creates platforms for presentation of new processes and technical solutions as well as for know how sharing

Higher prices for agricultural products secure sustainable supply of raw materials - EBC drives integrated supply chain initiatives, mainly in barley and hops

Increasing tax burden beyond scope of EBC

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Brief History of the EBC

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A Brief History of the EBC

Founded in 1946 by a group of dedicated brewing scientists, technicians and managing directors like Prof.‘s Chapon, De Clerck, Isebaert, Jacobson, Dr.‘s Hartong, Hürlimann, first president: Phillipe Kreisz

Initiation - EBC Congress 1947 in Scheveningen focus on exchange of scientific expertise in brewing (raw materials, biochemistry, analysis, brewing technology and engineering)

Since then 33 Congresses were hosted biannually

International collaboration in several working groups

2007 – Integration in The Brewers of Europe as autonomous technical arm and move from Zoeterwoude/NL to Brussels/B

As of 2009 - new strategic direction initiated and guided by Christian von der Heide and Hans-Georg Eils

Recent presidents Ludwig Narziss - Paul van Erde - Jan Vesely – Hilary Jones – Christian von der Heide

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Who are we... – Faces Behind the Three Letters

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Active Personailities in EBC

John Brauer EBC Executive Officer

Stefan Kreisz EBC Vice President

Stefan Lustig EBC President

EBC Executive Committee - Anna-Maria De Smet, The Brewers of Europe (B) - Gearoid Cahill, Guiness (IRL) - Carsten Eger, AB-Inbev (D) - Benet Fité, Grupo Mahou - San Miguel (E) - Martin Ketterer – Brauerei Schützengarten (CH) - Hedwig Neven, Duvel-Moortgat (B) - Bo Ranta, Sinebrychoff (FIN) - Jim Robertson, Wells & Youngs (UK) - Willem van Waesberghe. Heineken (NL) - Jan Vesely, Cesky Svaz Pivovaru a Sladoven (CZ) - Simon Wade, SABMiller (UK)

Chairman EBC Analysis Committee - Eric Welten, Heineken (NL)

Chairman Brewing Science Group - Carsten Zufall, Cervecerias Polar (VEN)

Source: BRAUWELT 4/2012, Fachverlag Hans Carl GmbH, Nürnberg

Volunteers

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EBC Executive Committee

Terms of Reference/Function:

- governing body of the EBC

- formal decision committee

- initiation, guidance and follow up of EBC activities

Membership

- chair: EBC President

- membership structure

EBC Vice-President

Executive Officer

The Brewers of Europe representative

Four Major Brewers’ representatives

two Non-Major Brewers’ representatives

five representatives reflecting the regional platforms

Responsibilities

- consulting for Board of The Brewers of Europe, EBC Executive Officer, EBC President

- approval of overal work plan of EBC

- support implementation of EBC strategies

- management of EBC budget, within frame- work of The Brewers of Europe budget

- guidance for EBC committees and technical groups

Activities

- follow EBC management cycle

- budget approval

- management of operational topics

- representation of EBC ExCom in EBC working groups or task forces

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EBC Management Cycle

EBC ManCom Meeting

Budget Process Jan Y-1

Presentation/ approval ExCom

Meeting Feb Y-1

Finalsiation of Budget

May Y-1

EBC ExCom TelCo Q2 Jul Y-1

EBC Congress Biannually

May/Jun Y-1

EBC Symposium Biannually Sep Y-1

EBC ExCom Meeting Brau

Nov Y-1

TBoE Board + General

Assembly Nov Y-1

Presentation TBoE

General Assembly May/Jun Y-1

Presentation Board TBoE

May/Jun Y-1

Plan

Do

Check, Act

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Activities of EBC

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Activities

Committees - European Barley Variety Network - Analysis Committee - Brewing Science Group

Actual Initiatives - Gushing Project - Best Available Techniques

Events - EBC Symposium Copenhagen, 2012 - EBC Kongress Luxemburg, 2013

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Know How Sharing in Non Competitive Areas

Raw Materials

- hops - malt

- maize, corn - sugar

Malting

- storage - steeping

- germination - kilning

- shipment

Production

- brewing

- fermentation - filtration

- packaging

Logistics, Customers

- warehouse - shipping - route-to market - customer

delivery

Consumer

- attraction - purchase

- experience - enjoyment - repetition

Competitive Areas in Brewing Sector

Sustainable supply of raw materials

Standards and references for analytical methods

Know How Sharing network of experts

Opportunities for institutes and university departments to present know how

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Committees of EBC

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European Barley Variety Network

Terms of Reference/Function

- platform for knowledge exchange on barley in Europe (web database)

- joint effort with EUROMALT

- succession organisation for EBC Barley &Malt Committee

- exchange of agricutural, process and analytical data of barley varieties from national breeding programs

- database on European barley varieties

Membership

- chair: EBC representative

- representatives from 3 functional areas seed growers maltsters brewers

- reflection of supply chain

Responsibilities

- EBVN will contribute to secure the supply of high-quality malting barley to the European market

- support of procurement process within the supply chain by suggesting promising malting barley varieties and ensuring comparability via an electronic exchange platform

Activities

- national breeding programs will operate independently

- EBVN will consolidate and ensure availability of data from these programs on a pan european scale

- Annual update of data from national breeding programs

- meeting at least once a year

- breeding program to be developed

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Supply of Brewing Barley – Indicator Barley Acreage in EU*

0

100

200

300

400

500

600

700

800

2002 2004 2006 2008 2010 2012

Vereinigtes König...

Schweden

Frankreich

Deutschland (eins...

Dänemark

*source: EU Eurostat

0

500

1.000

1.500

2.000

2.500

3.000

2002 2004 2006 2008 2010 2012

Vereinigtes König...

Schweden

Finnland

Polen

Litauen

Lettland

Frankreich

Spanien

Deutschland (eins...

Dänemark

Top 10 EU barley growing countries

Traditional countries for growing of

brewing barley

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EBC Analysis Committee

Terms of Reference/Function

- review, validation and documentation of analytical methods

- publishing platform: EBC Analytica

- change process initiated to cover needs of Brewing Sector

Membership

- chair: analytical expert from European Brewing Sector

- analytical and Quality Control experts from breweries and scientists from laboratories and research institutes

Responsibilities

- reference for analytical methods in brewing sector

- documentation in EBC Analytica

- maintenance, revision and additions to methods contained or to be taken up into Analytica

- supply of analytical tools for the European Brewing Sector

Activities

- working meeting minimum once a year

- steering group

- working groups malt, hops, wort & beer, sensory microbiology, packaging

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EBC Brewing Science Group

Terms of Reference/Function

- Knowledge platform and network for brewing scientists and technologists

Membership

- nomination by EBC Executive Committee upon recommendation

- brewing technologists, senior production, quality and fermentation specialists both from breweries as well as academic/research institutes and university departments

- group is not open to consultants or persons representing suppliers and allied traders.

Responsibilities

- network for high-level contacts between scientists and technologists involved in beer and beer production

- promotion of excellence in brewing

- network within specific and general projects and research activities

- platform to present and exchange results of scientific projects

Activities

- biannually: Technical Meeting (inter-congress years)

- informal network activity within research groups

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Actual Initiatives of EBC

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Gushing Project

Gushing phenomenon uncontrolled overfoaming of beer in bottles http://www.youtube.com/watch?v=XWfRB9wfFLY&feature=related http://www.youtube.com/watch?v=TJngvN1eA3w&feature=related

Potential causes - related to barley growing and crop conditions - wet harvest conditions -> microorganisms grow, metabolites may be formed and contribute to gushing - intense research since late 80‘s, no common cause – multiple factors - critical factor: no gushing positive material as basis for testing - trigger: crop 2011 with suboptimal conditions gave window of opportunity to conduct research on defined material

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Gushing Project

Starting Point Gushing is a phenomenon in Europe and a quality issue which is scientifically not completely solved many projects already explored and results produced holistic problem solving techniques are not available

Idea and Initiative Euromalt and EBC tendered a research project to institutes in Europe which have expertise in gushing

Crop 2011 availability of defined material with high likelihood of gushing inducing characteristics

Partner In a defined process EBC and Euromalt contracted project to VLB

Further support is welcome also smaller contributions help -> contact Stefan Kreisz/Stefan Lustig

Contract signed, first meeting of SteerCo in April research target aligned formal ways of reporting established

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Best Available Techniques

Idea support of the Sevilla-process within Europe to formulate „Best Available Technique“(BAT)-standards

Initiative EBC coordinates process for brewing sector in alignment with The Brewers of Europe „Environment Issue Management“- Team (ENV-IMT)

Result Documents available as of June 2012 ..\..\..\Working Groups\BAT\Guidance-Note_BAT_2012.pdf

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Events

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EBC Symposium

Terms of Reference/Function

- event is focused on one specific topic around brewery supply chain

- target group: specialists and experts

- goal: detailed and specific discussions between experts

- platform for non competing academic/ research institutes and university departments

- forum for junior brewing experts

Participants

- brewery management

- institutional, academic and university organisations

- suppliers and allied traders

Organisation

- biannually (non congress years)

- dimension 100 – 150 participants

- last 5 symposia 2010 - Hop Symposium 2008 - Environmental Sustainability 2006 – Drinkability 2004 – Food Safety & Traceability 2001 – Flavour & Flavour Stability

Next Symposium

- Copenhagen

- 9th – 11th September 2012

- ”From Chiller to Filler”

- topics around cold area from fermentation to bright beer before packaging

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EBC Symposium: From Chiller to Filler

09. – 11. September 2012 in Copenhagen

visit @ http://www.ebc-symposium.org

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Preliminary Program

Call for papers – open website http://www.ebc-symposium.org/

Two days of scientific and operational topics in Carlsberg Research Center, Copenhagen

Combined with EBC Brewing Science Group

Looking forward to see you (all and again) in Copenhagen

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EBC Congress

Terms of Reference/Function

- major event for scientific and technical brewery topics („premium brand“ of EBC)

- target group: senior brewery management and scientists, suppliers

- goal: coverage of scientific and technical trends

- platform for non competing academic/ research institutes and university departments

- forum for junior brewing experts (poster session)

Participants

- brewery management, mainly all supply functions

- institutional, academic and university organisations

- suppliers and allied traders

- publicists

Organisation

- biannually

- dimension 500 – 800 participants

- last 5 venues 2011 - Glasgow 2009 - Hamburg 2007 – Venice 2005 – Prague 2003 – Dublin

Next Congress

- Luxemburg

- 26th – 30th May 2013

- topics around brewery supply chain

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EBC Congress 2013 in Luxemburg

26th – 30th May 2013 in Luxemburg arrangements in hot phase

website http://www.ebc2013lux.org

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34th EBC Congress in Luxembourg

Luxembourg Congrès

Tentative Time Table Organising Committee

Venue

Sunday 26 May 11.00-17.00 congress registration exhibition & poster set-up

14.30-17.00 sightseeing tour Luxmbourg (optional)

18.30-19.30 opening ceremony

19.30-23.00 welcome party and buffet dinner

Monday 27 May 08.30-12.30 lecture sessions

10.00-18.30 exhibition open

12.30-14.30 lunch – poster discussions

14.30-18.00 lecture sessions

full day tours for partners

Tuesday 28 May 10.00-18.30 exhibition open

08.30-12.30 lecture sessions

12.30-14.30 lunch – poster discussions

14.30-18.00 lecture sessions

full day tours for partners

evening free – Pub Night

Wednesday 29 May 10.00-18.30 exhibition open

08.30-12.30 lecture sessions

12.30-14.30 lunch – poster discussions

14.30-17.00 lecture sessions

17.00-17.15 closing of the congress

evening farewell party & buffet dinner

Thursday 30 May various times technical visits

John Brauer Georges M. Lentz Jr.

Chairman Local OC André Thix

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Know How Sharing in Non Competitive Areas

Raw Materials

- hops - malt

- maize, corn - sugar

Malting

- storage - steeping

- germination - kilning

- shipment

Production

- brewing - fermentation

- filtration - packaging

Logistics, Customers

- warehouse - shipping - route-to market - customer

delivery

Consumer

- attraction - purchase

- experience - enjoyment - repetition

Competitive Areas in Brewing Sector

Sustainable supply of raw materials

Standards and references for analytical methods

Know How Sharing network of experts

Opportunities for institutes and university departments to present know how

European Barley Variety Network

Analysis Committee Brewing Science Group Gushing Project BAT

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Way Forward

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Conclusion and Looking Forward

EBC continues on the course set by previous management

As technical competence center EBC acts hand-in-hand with The Brewers of Europe

Inspiring, smart and dedicated group of experts (volunteers!)

Focus on initiatives being started, existing activities and working groups

EBC is open for new challenges

Continuation of change process to shape future of EBC

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Management of Expectations

Certainly not everything is perfect... ... all experts are volunteers ... with enthusiasm and fun to work together we will maintain and expand an interesting forum for brewing science and technology in the supply chain

EBC will not have answers to all questions in the supply chain of European Brewing Sector... ... but with right priorities and discipline there will be fundamental support by EBC for The Brewers of Europe and thus the European breweries

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What’s In It...

Technical and supply chain expertise across the European Brewing Sector facilitated through The Brewers of Europe

Network of experts

Analytical standards

Platform for Know How exchange by working groups, symposia and congresses - catwalk for independent institutes and university departments - network for experts in non competitive areas - talent pool

Support in actual issue management

Your interest and conviction that EBC is added value

Willingness of European Brewing Sector to allow senior supply managers to participate in working groups

Support in organising meetings of working groups, symposia and congresses

... for You! What EBC counts on...

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Thank you for your kind attention ...

... any questions ???