european bottled water - overvie · top 15 bottled water markets worldwide – by per capita...

European Bottled Water - Overview

Stewart Macintosh

16th June 2011

Confidential & Proprietary © Canadean

The Big Picture


Global Bottled Water

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

M Litres


Top 15 Bottled Water Markets Worldwide – by per capita consumption

73

78

79

87

90

92

95

106

109

111

114

118

121

166

181 Italy

Germany

Spain

Belgium

Greece

France

Switzerland

Czech Republic

Hungary

USA

Litres per capita

Ranking: 2010

Austria

Argentina Portugal

Serbia

Poland

Global Total: 24.7


Top 15 Bottled Water Markets Worldwide – by volume

3,000

3,100

3,150

3,260

3,670

4,180

4,560

5,570

5,840

6,350

7,170

10,870

13,570

19,660

27,120 USA

China

Germany

Italy

France

Spain

Indonesia

Poland

Brazil

Russia

M Litres

Ranking: 2010

Argentina Nigeria

Mexico

Thailand

India

Global Total: 169 Billion Litres


Fastest Growing Bottled Water Markets Worldwide – by volume

64

71

82

118

193

296

309

332

397

443

545

609

683

1,189

2,774

USA

China

Turkey

Peru

France

Saudi Arabia

Indonesia

Poland

Brazil

Russia

M Litres

Incremental Volume

2009-2010

Philippines

Nigeria

Mexico

Thailand

India

Global Growth: 9,350 M Litres


Fastest Shrinking Bottled Water Markets Worldwide – by volume

(5)

(8)

(9)

(10)

(10)

(14)

(15)

(19)

(24)

(29)

(30)

-45

(52)

(208)

(451)

Czech Rep

Italy

Taiwan

Netherlands

Argentina

Norway

Greece

Croatia

Romania

Japan

M Litres

Incremental Volume

2009-2010

Hong Kong

Bulgaria

Bosnia

Switzerland

Spain

Global Growth: 9,350 M Litres


Within Europe


0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

West Europe

East Europe

Europe

Europe – East & West


-500

-400

-300

-200

-100

0

100

200

300

400

500

Where was the Growth ?


0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Still

Light Carbonation

Sparkling

Europe - Carbonation


0

5,000

10,000

15,000

20,000

25,000

30,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Still

Light Carbonation

Sparkling

West Europe - Carbonation


0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Still

Light Carbonation

Sparkling

East Europe - Carbonation


0

10,000

20,000

30,000

40,000

50,000

60,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Spring

Mineral

Table

Europe – Water Source


0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Spring

Mineral

Table

West Europe – Water Source


0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Spring

Mineral

Table

East Europe – Water Source


What’s Up, What’s Down

Mineral Low

Spring Low

Table Low

-300

-200

-100

0

100

200

300

400

Bel

arus

Bos

nia-

Her

zego

vina

Bul

garia

Cro

atia

Cze

ch R

epub

lic

Est

onia

Hun

gary

Latv

ia

Lith

uani

a

Mac

edon

ia

Pol

and

Rom

ania

Rus

sia

Ser

bia

Slo

vak

Rep

ublic

Slo

veni

a

Tur

key

Ukr

aine

Aus

tria

Bel

gium

Den

mar

k

Fin

land

Fra

nce

Ger

man

y

Gre

ece

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Rep

ublic

of I

rela

nd

Spa

in

Sw

eden

Sw

itzer

land

Uni

ted

Kin

gdom

09-10 YOY Growth



Mineral Low

Mineral Still

Mineral Sparkling

Spring Still

Spring SparklingTable Still

-300

-200

-100

0

100

200

300

400

Bulgaria Hungary Poland Romania Russia Turkey Ukraine FranceGermany Greece Italy

Spain

09-10 YOY Growth


0

10,000

20,000

30,000

40,000

50,000

60,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Plastic

Glass

Other

Europe – Pack Type


0

10,000

20,000

30,000

40,000

50,000

60,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Multiserve

Single Serve

Large

Europe – Pack Size



small glass

large plastic

-400

-300

-200

-100

0

100

200

300

400

Bel

arus

Bos

nia-

Her

zego

vina

Bul

garia

Cro

atia

Cze

ch R

epub

lic

Est

onia

Hun

gary

Latv

ia

Lith

uani

a

Mac

edon

ia

Pol

and

Rom

ania

Rus

sia

Ser

bia

Slo

vak

Rep

ublic

Slo

veni

a

Tur

key

Ukr

aine

Aus

tria

Bel

gium

Den

mar

k

Fin

land

Fra

nce

Ger

man

y

Gre

ece

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Rep

ublic

of I

rela

nd

Spa

in

Sw

eden

Sw

itzer

land

Uni

ted

Kin

gdom

09-10 YOY Growth


0

5

10

15

20

25

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Europe – Private Label Share


Top 15 Private Label Markets – Europe, Bottled Water

21.0

22.4

22.6

22.8

23.7

24.1

25.7

28.3

30.5

30.6

31.4

33

37.9

41.6

41.9 Belgium

Germany

Netherlands

UK

Czech Rep

Hungary

Estonia

Slovenia

Switzerland

Sweden

Ranking: 2010 France Finland

Denmark

Latvia

Poland

European Average PL share: 19.9%


0

100

200

300

400

500

600

700

800

900

1,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Europe – Flavoured Water


0

500

1,000

1,500

2,000

2,500

Plain Water & Flavoured Water


Top 15 Brands – Europe, Bottled Water

Cristaline

San Benedetto

Evian

Levissima

Volvic

Sant’Anna di Vinadio

BonAqua

Erikli

Vittel

Gerolsteiner

Ranking: 2010 Zywiec Zdroj Vera

Aquarel

Norda

Font Vella


Top 15 Brand Owners – Europe, Bottled Water

Nestle

Danone Group

Coca-Cola

San Benedetto

Groupe Alma

Ferrarelle

Fonti di Vanadio

Hoevelmann

Sogeam

Norda

Ranking: 2010 Gerolsteiner PepsiCo

Hassia

Vichy Catalan

Cogedi


Who is Where

Sogeam

Fonti di Vinadio

Groupe Alma

San Benedetto

Coca-Cola

Danone Group

Nestle

european bottled water - overvie · top 15 bottled water markets worldwide – by per capita...

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