eurocities speednetworking session
DESCRIPTION
EUROCITIES SPEEDNETWORKING SESSION. SOFIA BULGARIA. Campaigns. Campaigns. Targets. Progress. SEE ME NOT DRIVE FEST. See me not drive. The campaign was directed to: New Employees New Residents Parents of New Students Timeline 2012: April 28 May 1 June 16 June 30 Location: - PowerPoint PPT PresentationTRANSCRIPT
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EUROCITIES SPEEDNETWORKING SESSION
SOFIABULGARIA
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Campaigns
Campaigns Targets Progress
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SEE ME NOT DRIVE FEST
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See me not drive
• The campaign was directed to:– New Employees– New Residents– Parents of New Students
• Timeline 2012: – April 28– May 1– June 16– June 30
• Location:– 4 of the major park areas in Sofia
• During all events information materials were distributed
Segments: Practical Travelers Status seekers Active Intenders Malcontented motorists Dissatisfied drivers Image-conscious intenders Car contemplators
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See me not drive
• Children and parents had the opportunity to paint together
• Theme: the mobility around the city by bike, on foot, and any alternative that can substitute the car
• Brushes, paints, and canvas were provided
• Everyone could leave their message in the form of a drawing
• Professional artists were also invited to take part in the series of events
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See me not drive
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See me not drive
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See me not drive
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See me not drive
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WALKING BUS
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Walking bus
• The campaign was directed to:– New Residents – Parents of New Students
• Timeline 2012:– May 7, 8, 9– September 24, 25, 26
• “The walking bus” initiative was conducted with the cooperation of several schools in the district of Lozenets in Sofia
• During the two events information materials were distributed• Flags of the campaign
– Promoting video– Concluding video showing one of the organized “walking buses” with the
participation of parents and teachers
Segments: Active Intenders Malcontented motorists Image-conscious intenders Dissatisfied drivers Car contemplators
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Walking bus
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MY FAVORITE BUS
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My favorite bus
• The campaign was directed to:– New Residents – Parents of New Students
• Timeline 2012:– May 14
• The drawing competition “My favourite bus” took place in a number of schools in Sofia
• Students were invited to join the competition with creative drawings of a “city with less car traffic”
• Hundreds of drawings full of colour and imagination are to be used as a starting point of the improvement process of the urban transportation system in the city
Segments: Active Intenders Malcontented motorists Image-conscious intenders Dissatisfied drivers Car contemplators
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My favorite bus
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My favorite bus
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My favorite bus
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BICYCLE TRAININGS
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Bicycle trainings
• The campaign was directed to:– New Employees– New Residents
• Timeline 2012 and locations: – 8-10.06.2012 Borisovata garden (Ariana Pond)– 15-17.06.2012 The West Park– 22-24.06.2012 Zaimov Park– 29.06-1.07.2012 The North Park– 6-8.07.2012 The South Park– 13-15.07.2012 Borisovata Garden (Ariana Pond)– 27-29.07.2012 The South Park
Segments: Practical travelers Status-seekers Malcontented motorists Active intenders
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Bicycle trainings
• The series of 7 bicycle trainings that have been the benchmark of the summer park life in Sofia
• Volunteers tried and enjoyed the bike while having a professional instructor explaining crucial safety rules
• Several corporations picked the trainings as their major team building event of the year– Motivation: turn the energy-saving choice of mobility into a part of the
company’s ethics• Partner
– The events were carried out in cooperation with the NGO “Veloevolution” which provides professional bicycle instructions
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Bicycle trainings
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Bicycle trainings
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Bicycle trainings
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Outcome
• Extensive media coverage of the events on a national scale– bTV – Walking bus, 07.05.2012
• 18 861 distributed information materials• Around 50 000 citizens of Sofia (including
children) participated in the campaigns• According to the concluding research the
messages of the campaigns reached :– 90% of the citizens of the Lozenets
district– Approximately 300 000 Sofia citizens
• 17 schools embraced the idea for the “walking bus”