eurie creative

EST 2005

WE DESIGN PARTNERSHIPS

[ www.euriecreative.com ]

©2008 Otis Spunkmeyer, Inc. All rights reserved. 93115

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tis Spunkm

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[ About us ]

eurie creative is an award-winning strategic graphic communications firm. We are about designing partnerships through results-oriented branding,

integrated marketing communications and design. We take great pride in the long-term relationships we’ve built with our clients (actually, we prefer

“partners”). And we’re especially proud of our long-time work to support non-profit organizations under eurie cares.

What does that all mean? For starters, we’re known as thinkers and strategists. We’re more than just another firm that produces pretty design. Our

work is thoughtful, and is always founded on creative rationale based on your business goals and needs. We listen carefully and we’re here to help

you solve problems and achieve results.

We’re small enough to be nimble, keep overhead costs low, and deliver personal service. At the same time, our work stands toe-to-toe with much

larger agencies in terms of big ideas and inspired design.

Through eurie cares, we use our creative talents and extend reduced-rate pricing to non-profits. It means a lot to us to give back to the community

and to the groups that make it a better place for all of us – whether that’s in the arts, culture, entertainment, education, or overall quality of life.

We’re devoted to our commuinity – from the Arts District to Symphony Park to the Cultural Corridor. We open our doors to celebrate First Fridays with

our friends, family and business partners, don’t miss a parade on 4th Street, and we love a good cocktail and meaningful conversation.

Over the years, we’ve received our fair share of recognition and awards. We have been recognized from leading national design publications and

awards competitions in design, communications, public relations, gaming, and advertising. But the hardware is only a symbol of successful partnerships,

great teamwork and effective visual communications. In the end, that’s what matters.

eurie creative is a Certified LGBT Business Enterprise through the National Gay & Lesbian Chamber of Commerce.

WRMSDC

Certified MBE

Formerly known as NCMSDC

www.wrmsdc.orgCERTIFIED MBE

w w w . w r m s d c . o r g


We are also certified as a Minority Business Enterprise through the National Minority Supplier Development Council.

DUNS number: 62-312-7896 NAICS code: 541430 Nevada Emerging Small Business

WRMSDC

Certified MBE


www.wrmsdc.orgCERTIFIED MBE

w w w . w r m s d c . o r g


LET’S GET ACQUAINTED

[ Our values : Our approach ] 6 - 7

[ Your team ] 8 - 9

[ Case studies ] 10 - 21

[ Our work : eurie creative projects ] 22 - 29

[ Our work : eurie cares projects ] 30 - 37

[ Our partners ] 38 - 39

[ Let’s build a partnership ] 40 - 41

[ 5 ]

[ Our values : Our approach ]

OUR APPROACH

Our first step involves doing our homework. Understanding your expectations and your organization’s needs helps us ensure the finished product meets your objectives. The process may be as simple as asking you a few basic questions so we start from a project brief; a more extensive discovery if we’re just getting to know you. In any case, doing this work up front lays the groundwork for a successful outcome.

As we begin the creative process, we invite our clients to get involved at the earliest stages. We show initial thoughts and sketches, listen to your feedback, discuss it, and act upon it. This exchange of reactions, ideas and insights continues until completion.

What are the advantages of this type of dialogue? We’ve been pleasantly surprised when our partners often compliment our good listening skills in addition to our on-target design/communications. We firmly believe our role is to listen to you, understand your objectives, distill that information, and give it visual representation. Since you’re involved from the beginning throughout the process, it takes away the risk of miscommunication and assures you of a finished product that meets (or more often, exceeds!) your expectations. It can help streamline approval processes, and enhance buy-in throughout your organization.

When you see your input reflected in the final product, you deserve to feel a proud sense of ownership. Despite your involvement, this approach does not add up to additional time or effort on your part. To the contrary, it saves you time.

OUR VALUES

What makes us different?

- We take the time to learn what you want – and what you need

- We take a broader view than designers typically do; we’re more than a graphic design firm

- We work together with you as partners; we’re there for you

- We seek to provide solutions that integrate with your overall marketing and communications plan

- We focus on return on investment, working with you to establish benchmarks

- We listen

OUR EXPERIENCE WORKING ON CREATIVE CAMPAIGNS

Since eurie creative began in 2005, we have developed campaigns based on a tried-and-true process that is based on strategy, and inclusion with our partners. We have developed campaigns across a number of categories: gaming, game manufacturing, retail, high education, home accessories, nonprofit and professional associations, defense and medical. Creative owner Victor Rodriguez has worked in the industry more than 25 years.

We understand that graphic design is an integral part of a solid marketing plan that supports the goals of the business. We put strategy first, before creative.

In the following pages we have included a variety of campaigns. The first four are presented as case studies, to provide a flavor for how we approach an assignment, our thought process, and measurable outcomes.

“I can’t say enough about the value that

eurie creative provides to its clients in the

form of strategic thought, expert design,

professionalism, and trusted support.

The tight-knit team at eurie is always

ready and willing to help.”

Karla Hull Director, Enterprise Initiatives

Caesars Entertainment

[ 7 ]

[ Your team ]

VICTOR RODRIGUEZ Owner and Creative Director

With more than 25 years in visual communications, Victor’s holistic approach to communications is based on partnership, inclusion and collaboration – with clients, professional associations, non-profit groups and the business community.

Driven by a personal and professional passion to giving back, Victor has created the “eurie cares” initiative to provide design/communications support to a number of non-profit organizations. His community involvement includes serving as a founding member on the University of Nevada, Las Vegas Hank Greenspun School of Journalism and Media Studies, Integrated Marketing Communications Track Advisory Board, and as an Advisory Board member for the Frederick Douglass Family Foundation. He has also held long-term leadership positions with AIGA, the professional organization for design as President, Work Show Director and Advisory Board Director. He was past chapter president of the International Association of Business Communicators Las Vegas, and is currently Growth and Development Director for the IABC Pacific Plains Region and on the AIGA Las Vegas Advisory Board.

Under Victor’s leadership, eurie creative became certified as a LGBT Business Enterprise, and was named as associate member of the Las Vegas Cultural Corridor Coalition. Victor is a multiple IABC Pacific Plains region Silver Quill recipient, has been recognized by the AIGA as “Ambassador of the Arts,” and was selected by Graphic Design USA as one of the industry’s “Top 50 People” to watch (in the nation) in 2001 and again in 2005. He was named the 2009 Communicator of the Year by IABC/Las Vegas. Victor and eurie creative were recognized by the Mayor and City Council of the City of Las Vegas for their support of the arts and culture for the City of Las Vegas.

He studied Media and Communications at Michigan State University, and Graphic Design at Western Michigan University.

ALEX FRAZIER Creative Lead

Alex has worked in the business of design for 15 years. His collective creative experience encompasses academia, advertising, boutique creative, in-house design, multi-media and publication/media group.

Alex was a co-author of the Print and Multimedia Certificate program for UNLV’s Department of Continuing Education. He taught Adobe InDesign in the program 2008 - 2013, instructing non-traditional students via a curriculum that exercises design theory, creative development and technical application.

Alex has been actively involved with professional organizations such as the American Advertising Federation, International Association of Business Communicators and the AIGA, the professional association for design; he served as Membership Chair of the AIGA Las Vegas chapter, 2003 – 2007.

His work has been published in leading national advertising and design publications.

He holds a BFA in Graphic Design from University of Wisconsin – Stout.

CREATIVE PARTNERS

We work closely with copy writing professionals as needed based on project requirements: collateral, interactive, advertising, planning, and strategy.

We also have strong relationships with graphic design and interactive design partners for larger projects. All projects are managed by Victor Rodriguez or Alex Frazier.

CONTRACTORS

Chris Smith (copy and strategy writer)

Mike Hopper (interactive partner)

Ann Pettit (graphic designer)

[ 9 ]

LAS VEGAS

LAS VEGAS About the technology

that makes Las Vegas amazing?

How researchers are making

our community healthier?

Why our valley changed from a

prehistoric forest to a desert?

EVER WONDER...

LasVegasScienceFestival.com

Science in VegasWhat are the Odds?

[ Case studies ]

SITUATION

IAs a four-year-old institution of higher education, Touro University Nevada had not yet established a clear, consistent brand identity, either internally or externally. The lack of a brand identity impacted the organization in a number of ways: there was a palpable sense of divisiveness among various programs; there was no cohesive brand identity to the outside world, which resulted in a general lack of recognition in the community, and even confusion with other Touro entities; and last, the mark did not lend itself graphically to a variety of uses and sizes to communicate the brand across multiple media.

In short, Touro University Nevada needed a strong new brand identity –

a solid foundation upon which to build its future. The brand would need to be developed with a sense of input, ownership and understanding from all campus constituents in order to be effectively implemented over the long term and in multiple media.

[ Case study : Touro University Nevada : Identity & Branding ]

PROJECT OBJECTIVES

The primary goals for the project were as follows:

- Gain a thorough understanding of the Touro University “voice” – the essence of the university’s character – involving internal stakeholders representing all parts of the university.

- Give visual expression to Touro University Nevada’s overarching identity as a “uni”-versity, rather than a separate collection of programs.

- Neutralize the internal discord caused by the prominent placement of the Sword of Asclepius in the seal.

- Overcome design-related issues inherent in the old seal, which made it difficult to use in smaller formats.

- Lay the foundation for a comprehensive branding program that brings the Touro University Nevada identity alive – clearly articulating the university’s voice at every touch point, and creating a consistent, yet flexible brand system.


SITUATION

As a four-year-old institution of higher education, Touro University Nevada had not yet established a clear, consistent brand identity, either internally or externally. The lack of a brand identity impacted the organization in a number of ways: there was a palpable sense of divisiveness among various programs; there was no cohesive brand identity to the outside world, which resulted in a general lack of recognition in the community, and even confusion with other Touro entities; and last, the mark did not lend itself graphically to a variety of uses and sizes to communicate the brand across multiple media.

In short, Touro University Nevada needed a strong new brand identity – a solid foundation upon which to build its future. The brand would need to be developed with a sense of input, ownership and understanding from all campus constituents in order to be effectively implemented over the long term and in multiple media.

PROJECT OBJECTIVES

The primary goals for the project were as follows:

- Gain a thorough understanding of the Touro University “voice” – the essence of the university’s character – involving internal stakeholders representing all parts of the university.

- Give visual expression to Touro University Nevada’s overarching identity as a “uni”-versity, rather than a separate collection of programs.

- Neutralize the internal discord caused by the prominent placement of the Sword of Asclepius in the seal.

- Overcome design-related issues inherent in the old seal, which made it difficult to use in smaller formats.

- Lay the foundation for a comprehensive branding program that brings the Touro University Nevada identity alive – clearly articulating the university’s voice at every touch point, and creating a consistent, yet flexible brand system.

Original logo New logo Official seal

eurie_TS_Proposal_4Print.indd 14 1/30/15 11:13 AM

View book

Identity & Collateral Patient Clinic ad series

[ 15 ]


[ 13 ]

OUR SOLUTION

We conducted a brand audit and extensive one-on-one and group research with all internal university stakeholders – senior administration, faculty, staff and students. Their responses shaped our creative direction for the rebranding. The logo now reflects Touro’s brand attributes in its simplicity and clean look.

The simple initials TU boldly communicate “Touro University” in a modern, progressive interpretation; the nesting of the letters conveys a sense of unity within the institution; while the text “Touro University Nevada” reinforces the full identity. The university seal is in a traditional framework with a modern graphic interpretation. While formerly used in multiple ways, it is now restricted to specific official applications. The centerpiece of the seal is the TU, creating a strong visual connection between the seal and the logo. The color palette is a more modern, sophisticated variation on the legacy blue and gold color scheme associated with the Touro system. A modern serif typeface was modified to reflect an up-to-date, clean and simple look – aligned with the voice of the university.

RESULTS

The rebranding was introduced in late 2008 and received an overwhelmingly positive response. Since then, the brand has been articulated in a wide array of media: a business identity system, diplomas and other commencement collateral, exterior signage, a university view book, website redesign, promotional items, Patient Clinic and Center for Autism and Developmental Disabilities marketing materials, and more. The rebranding is a unifying factor, giving the separate colleges a common symbol under which they all feel well represented. The brand signage enhanced the identity and presence of the physical facility in the local community, and engendered an increased sense of pride among students, faculty and staff.

Based on our work for Touro Nevada, we were retained to rebrand its sister institution Touro University California in early 2010. We followed a similar research and development process that resulted in branding that speaks to the unique attributes of the campus in the Bay Area.

Patient Clinic direct mail



Exterior signage

Badges

Occupational Therapy pin

[ 17 ]


[ 15 ]

SITUATION

In early 2011, Bally Technologies launched Cash Wizard, a break-through game on a new slot platform. Most significant, the game’s creative content was distinctive, featuring high-energy graphics, sound and animation that closely resemble today’s video games. In addition, a starring character – the Cash Wizard – steals the show with his giggles, magic wand and dynamic presence.

PROJECT OBJECTIVES

We set out to utilize the rich and colorful artwork from the game and to capitalize on the Cash Wizard character – a departure from the typical emphasis on the game/cabinet. Much in the same way “Jack” stars in Jack in the Box television spots, or video game characters are featured in game marketing, the Wizard would be a unique and effective centerpiece for the campaign.

The campaign goal was simple: introduce the new product in a memorable way and generate sales of the slot machine to casinos across North America.

OUR SOLUTION

We developed a multi-media campaign to introduce Cash Wizard to casino operators. Campaign elements included a microsite, print ads, direct mail “potions book,” and animated e-blast. A particularly engaging part of the campaign was a special promotional piece. The Cash Wizard character lent itself perfectly to come to life in 3D: we developed a Cash Wizard bobblehead that was presented in a custom box along with a product brochure.

[ Case study : Bally Technologies Cash Wizard B-2-B campaign ]

RESULTS

The comprehensive campaign and unique bobblehead caught the attention of casino executives. While specific results data is proprietary, we can share that game sales across North America have been strong. The game is performing very well where it has been installed: at 14 casinos across the United States that Bally is able to monitor, Cash Wizard is performing at nearly three times house average (based on coin-in index).

The campaign earned the AGA 2011 Gaming Voice Award for Best Multi-Format Ad Campaign; it was the first-ever win for a business-to-business campaign in the category.

Trade ad

Teaser ad

DuratransSpecialty gift/direct mail

T-shirt

Animated e-blasthttp://www.euriecreative.com/demo/wizardVideo/wizFlash.swf

Animated bannerhttp://www.euriecreative.com/demo/wizardBanner/

Direct mail

[ 17 ]

We’re showing this as an example of how we have worked within an existing corporate logo, while developing new visual messaging and a comprehensive suite of materials.

SITUATIONJT3 LLC is a small joint venture of defense industry giants URS and Raytheon. The Las Vegas-based company provides engineering and technical expertise to four western military ranges for weapons systems testing, tactical development and ongoing military training. Most of their work is highly classified, in support of air warfare. We’re reminded of the message in BASF ads as it might apply to JT3: “They don’t build jets, they help make jets better.”

PROJECT OBJECTIVESDevelop a new visual vocabulary for JT3 collateral materials, moving away from fighter jets, to a look that would more accurately represent the company’s work and its identity.

OUR SOLUTIONPartnering with the communications lead, we interviewed stakeholders including corporate executives and senior managers at each of the four JT3 ranges to better understand the company’s brand and voice. We found the logo was being used inconsistently, so we requested and received approval to revise and simplify it. We then developed a visual study that depicted abstract themes, textures and color schemes that respected the classified nature of the work, yet would speak to employees and represent the company to external audiences.

[ Case study : JT3 print collateral and web site ]

RESULTSSince completing the brand study, we extended the look to internal and external marketing materials including the company’s website, print ads, recruitment materials, employee print and online newsletters and open enrollment collateral. The newsletters and open enrollment have garnered a number of communication awards, but more important, employees have responded positively to the new identity that captures the spirit of their work and the company they work for.

Recruitment brochure

www.JT3.comBenefits open enrollment brochure

“Inside JT3” newsletter

[ 19 ]

SITUATION

How to introduce and build donor support for a new performing arts center that’s been described as “the most important building to be built in Nevada in our lifetime?” The Smith Center for the Performing Arts, opened in March 2012, is a world-class cultural complex that enables Southern Nevada to take its place on the international stage.

To launch its public fundraising period in spring 2010, the Center needed a sophisticated brochure to use in soliciting donors – from the $10,000 level to $1 million-plus.

PROJECT OBJECTIVES

In the words of the Center president, the brochure should open the doors to give a sneak peek of what’s inside. The brochure also set out to communicate to prospective major donors, corporate and foundation sponsors that being involved with building a world-class performing arts center is a rare and once-in-a-lifetime opportunity – a chance to play a role in creating an important social and cultural focal point, make a lasting mark in the city for many generations to come, and to support a significant catalyst of downtown revitalization and economic development.

OUR SOLUTION

The overall design concept was based on simplicity and restraint, something that’s not always easy to pull off. The oversize format and expansive white space was a deliberate design choice: it instantly conveys seriousness, sophistication and importance. The warm color palette further reinforces sophistication with a modern slant. Bold images help capture the powerful emotional impact of the performing arts.

[ Case study : The Smith Center for the Performing Arts Development brochure ]

The cover treatment is purposely understated, with just a little element of surprise with the logo printed in clear foil; the dark brown color is the Center’s primary identity color. Once the reader opens the book, there’s the payoff of a close-up of the building facade. Not a blingy show promotional piece with fussy design elements, but one with a more serious tone to speak to prospective donors.

RESULTS

The brochure played an important part to help raise $19 million in donations from individuals, families, foundations and corporations, and far exceeded goals. During the week of Topping Out alone (February 2010), the Center attracted seven new founding donors at the million-dollar-plus level. With a final count of 57 founders, the capital campaign concluded successfully ahead of schedule.

Behind the Scenes newsletter

Topping Out invitation and logo

Wolf Trap Early Childhood Learning program brochure

[ Other Smith Center projects ] [ 21 ]

[ Our work : eurie creative ]

[ American Gem Society : Annual report & trade ad ]

Annual reports

Trade ads

br i l l i a ntAn American Gem Society® Credential This exceptional professional distinction bestows prestige

and credibility. AGS reaches out to hundreds of thousands of

jewelry consumers daily in an aggressive online and social

media campaign. And it improves your value through ongoing

education and interaction within the AGS community.

Learn more about the multi-faceted benefits of membership

at AmericanGemSociety.org.

AGS Ad.indd 1 2/22/12 11:55 AM

A gift of diamonds for Mother’s Day says it all. And a diamond from an American Gem Society-certified jeweler tells her you’ve entrusted your purchase to a reputable and credentialed professional jeweler. It goes without saying you only want the best for her – so why go anywhere else?

Tell mom how much you love her.Then let the diamonds do the talking.

Te amo.Jag älskar dig.

I love you. Je t ’aime.

Mahal kita.

FPO Logo, address, phone, website, hours of operation

Realizing a Unified Future

American Gem Society Annual Report

C R E A T I N G T H E F U T U R E

Y O U N G T I T L E H O L D E R S

2 0 1 3 A N N U A L R E P O R T

[ Caesars Entertainment Las Vegas Resorts : Magazine & invitations ]

EMPIRE magazine

VEGAS magazine pool party invitation

New Year’s invitation

Mexican Independence invitation

[ 25 ]

[ Touro University California : Identity and branding ]

Viewbook

Styleguide

Diploma

Logo

Brand studyPrint ad

[ The Venetian I The Palazzo : World Cup campaign ]

Billboard

Duratrans

Kiosk signage

Bar table tents

On property signage

[ 27 ]

[ Ameristar Casinos : Editorial and collateral ]

Craig H. Neilsen Tribute special publication Winning Quarterly employee magazine

New Year’s invitation

ACE Star Rewards Player Package

Logo

Copyright © 2011 Exhibit IQ, All rights reserved.

Step Right Up!To a FUn and Engaging nEw TRavEling ExhibiTThaT will lEavE YoUR viSiToRS iTching FoR MoRE!

Featuring caRRoT Top as the “carnival barker”

This exhibit is sure to deliver for you. Your visitors will have a chance to see what makes ticks, well “tick,” and how to sleep tight and keep those bed bugs from biting at night. They’ll learn how mosquitos and fleas choose them for their next meal; and why a whole array of disgusting worms want to live inside of them. This exhibit takes gross to a whole new level in a really cool way. Your visitors will gain a much better appreciation for the fascinating life cycles of parasites that like to call the human body home while having a great time in the process.

Eww! What’s Eating You? features:

• Hot topics including bed bugs, disease carrying mosquitos and ticks, and grotesque internal parasites like tapeworms, ringworms and much much more

• Over 25 super engaging interactives embedded with innovative technologies to make the subject come to life for your visitors.

• A beautiful, antique carnival design complete with vintage midway games highly upgraded to reveal parasite principles.

• World-renowned comedian Carrot Top guides your visitors through the entire experience with hilarious commentary throughout.

• All content is aligned with national curriculum standards, curated by a leading parasitologist and presented by experienced museum educators.

It’s about time that we make highly educational science exhibits really fun too!Eww! What’s Eating You? will be the next big hit. Ensure that your venue is crawling with visitors by booking soon.

Tour slots are open beginning in 2012. The rental rate (inclusive of shipping) is under $100,000. The exhibit is configurable from 5,000 to 7,000 square feet.

Call Victoria today for more information: 702-429-8550 or [email protected]

P r o d u C E d b y

[ Exhibit IQ : EWW! What’s Eating You? Identity and campaign ]

Copyright © 2011 Exhibit IQ, All rights reserved.

Produced by

Prospectus brochure

Power Point presentation

E-blast

[ 29 ]

BIG!IT’S GOING TO BE

Monster concept. Monster application. Monster communication. Monster results.Learn how this larger than life work was conceived, produced and developed

Thursday, September 26 : 6p : Brett Wesley Gallery : In the Arts District

Vegas Arabesque designed by David Griggs

SitySistersSin

Tickets on sale at sinsitysisers.org // $50 VIP Reception : 8pm / $30 Main Event : 10pm

For more info or sponsor opportunities contact Sister Loosy at [email protected]

WORLD MARKET CENTER LAS•VEGAS

LOCATION SPONSOR

Photography Design

[ Our work : eurie cares projects ]

[ Sin Sity Sisters of Perpetual Indulgence : 2014 Red Dress Fundraising Gala ]

SitySistersSin

Welcome

SitySistersSinWORLD MARKET CENTER

LAS•VEGASLOCATION SPONSOR

Tickets on sale at sinsitysisers.org $50 VIP Reception : 8pm / $30 Main Event : 10pm

WORLD MARKET CENTER LAS•VEGAS

SitySistersSin

See You THIS Saturday

WORLD MARKET CENTER LAS•VEGASLOCATION SPONSOR Photography Design

SitySistersSin

Visual presentationFacebook covers

Event theme

Ad series

SitySistersSin

Tickets on sale at sinsitysisers.org // $50 VIP Reception : 8pm / $30 Main Event : 10pm For more info or sponsor opportunities contact Sister Loosy at [email protected]


SitySistersSin



SitySistersSin



•SAVE•THE•DATE•

SitySistersSin

WORLD MARKET CENTER

LAS•VEGAS

$30

world market center SitySistersSin world market center Sity

SistersSin


SistersSin


SistersSin


SistersSin

* viP * viP * * viP * viP *




$30


SistersSin


SistersSin


SistersSin


SistersSin

$30* main event *

$30* main event *

$30* main event *

$30* main event *

$30* main event *

$30* main event *

$30* main event *

$30* main event *

Save-the-Date e-blast Tickets

$10,000 “Pigalle Paso Doble” •Logo on promotional material •12 tickets for VIP pre-party and Main Event •Sister appearance at one event of your choice •Announcement from stage •Name on press release •Full page ad in program •Logo on Sisters Website and on slideshow

$7,500 “Kings Cross Tango” •Logo on promotional material •10 tickets for VIP pre-party and Main Event •Sister appearance at one event of your choice •Announcement from stage •Half page ad in program •Name on press release •Logo on Sisters Website and on slideshow

$3,000 “SoHo Mambo” •Logo on promotional material •Six tickets for VIP pre-party and Main Event •Announcement from stage •Name on press release •Logo on Sisters Website and on slideshow

$2,000 “Bangkok Quick Step” •Logo on Sisters’ website and on slideshow at event •Four tickets for VIP pre-party and Main Event •Announcement from stage

$1,000 “Bowery Fox Trot” •Logo on Sisters’ website and on slideshow at event •Two tickets for VIP pre-party and Main Event

$500 “De Wallen Waltz” •Logo on Sisters’ website and on slideshow •One ticket for VIP pre-party and on slideshow

Our Sisters AIDS Drug Assistance Program (SADAP) is designed to fund four specific categories:

•HealthInsuranceContinuations Payments to insurance companies)

•Co-Paysformedicationspartially covered by insurance sources

•Fullpaymentforacquisitionof HIV medications

•Fullpaymentforacquisitionof drugs related to HIV or side effects of medications (anti-depressents, diabetic test strips, blood pressure medications, etc.

The Sisters AIDS Drug Assistance Program (SADAP) is designed to serve those in our community who are eligible for govern-mentally funded services and are, therefore, unable to remain adherent to their HIV drug regimen.

100% of the money donated to this program goes to drub acquisitionsorhealthinsurancecontinuationforourclients.

Auniqueadvantageinrelativelyunequalledtimeframes. As all monies for the program are raised directly by the Sisters, the only restraints they have are those they place on themselves. Standard processing is set up for three business days but emergency situations have been handled in less than three hours.

PLEASE NOTE: printedmediasubmissiondeadlinesrequirethatalllogos and advertising materials must be received by us: NEED DATE

Sisters AIDS Drug Assistance ProgramSisters AIDS Drug Assistance Program

Sponsorhship LevelsSponsorhship LevelsDear Sacred Sister Supporter,Dear Sacred Sister Supporter, am writing to you on behalf of the Sin Sity Sisters of Perpetual Indulgence to share with you the ongoing need for HIV medication assistance in our community. Sisters AIDS Drug Assistance Program (SADAP). Served over 75 clients in the Las Vegas Valley this past year By providing life-saving medications. This is not an easy task… 75 clients, at an average cost of $1,500, totals an annual provision over $112,500. Raising that much money every year requires a lot of stressful and compassion-filled days and nights for the Sisters.

Recently, we have experienced a spike in client service requests from local AIDS organizations. We currently provide emergency funds to pay for both HIV and non-HIV medica-tions, insurance coverage co-pays and health insurance continuation. These clients may have not needed our service in the past, but are now reaching out for assistance.

SADAP’s vision is to help people maintain their health and stay adherent to their life-saving drug regimens so that they may maintain dignity and respect through their struggle with HIV/AIDS.

The Sisters request your support in our ongoing efforts to address the health needs of our clients. Our goal is to raise $10,000 more than the 2013 Red Dress Event! That raised $22,145.58, breaking all our records!

On Saturday, February 22, 2014 our Red Dress 2014 Red Light District Rumba is happening at the World Market Center from 8pm to 2am. Your support will ensure that we can sustain our SADAP program for the next year and on. Your tax deductible donation will play a vital part in our goal.

We thank you for considering this life-saving opportunity to help us reach our goal. Our organization and many of the individuals we serve would not be here today without the generous support of people like you. Know that in these times of struggle, you are appreciated and that you have provided the much needed hope for the many people we assist in our community.

If you have any queries regarding SADAP, please feel free to contact Sister Loosy at [email protected].

Sin-cerely and Lustfully Yours,

Sister Loosy Lust Bea Lady The Holy Order-Sin Sity Sisters

Sity

Sisters

Sin

YES!

The Mission and P

hilosophy of

THE SIN SITY SISTER

S

OF PERPETUAL INDULGENCE

exist as an order of 21st century nuns dedicated to

spreading joy, raising awareness, safe sex educa-

tion, and affirming each individuals self w

orth. We work to

raise money for our Sisters AID

S Drug Assistance P

rogram.

Our ministry is one of public m

anifestation and habitual perpe-

tration. We work to raise m

oney for our Sisters AIDS Drug

Assistance Program (SADAP) and other com

munity charities.

We advocate for queer rights and visibility and conduct safer

sex outreach. We work to affirm

the value and beauty of all

persons and particularly within the queer com

munity. We strive

diligently to keep our sense of humor, never taking ourselves

so seriously that we forget to have fun.

SitySisters Sin

Sity

Sisters

Sin

YES!

I/We would love to sponsor

the 2014 Red Dress event

Please accept m

y payment:

_____ Check _____ C

ash _____ VISA

_____ MasterCard _____ Am

erican Express

Card # ______________________________________

Exp Date ____________________________________

Name on card ________________________________

Contact N

ame ________________________________

Address _____________________________________

____________________________________________

City __________________ State ____ Zip _________

Phone ______________________________________

email _______________________________________

For more inform

ation, please contact

Tracy Skinner

[email protected]

or

702-591-6969

$10,000 “Pigalle Paso D

oble” Sponsorship n

$7,500 “Kings Cross Tango” Sponsorship

$3,000 “SoHo Mambo” Sponsorship ers

$2,000 “Bangkok Q

uick Step” Sponsorship

$1,000 “Bowery Fox Trot” Sponsorship

$500

“De Wallen W

altz” Sponsorship $1,000

WORLD MARKET CENTER

LAS•VEGAS

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES

Sponsorship packet

[ 33 ]

[ Las Vegas Cultural Corridor Coalition : Logo development and outdoor ]

Vegas Arabesque designed by David Griggs

THE MOB MUSEUM

City of Las Vegas Museum Banners

The Mob MuseumFinal size : 33” x 79”Artwork is 1/6 scale

NATURALHISTORYMUSEUM


Las Vegas Natural History MuseumFinal size : 33” x 79”Artwork is 1/6 scale

THE NEONMUSEUM


The Neon MuseumFinal size : 33” x 79”Artwork is 1/6 scale

CCCBanner_VetDay.indd 1 9/27/11 2:09 PM

Banner

Cultural Corridor museum light post banners

Corridor banner series

[ Giving back : Logos ]

These two logos were created in

partnership with AIGA Las Vegas,

the professional association

for design

Casa de Luz student art program

Cultural Corridor summer kids program

City of Las Vegas literacy program

First lupus organization in Nevada

Juvenile Diabetes Foundation Las Vegas fundraising event JDRF Gala symbol Logo renew

[ 35 ]

[ Las Vegas Downtown Achieves : Identity and event communication ]

Logo

Academic success for every student through collective community action

L A S V E G A SDOWNTOWN ACHIEVES

YOU’RE INVITEDFriday, October 18

Cashman Center > 850 Las Vegas Blvd N 7:30am - 12:30pm

You’re invited to attend a community-wide summit to learn more about

Continental breakfast will be provided from 7:30am - 8:00am

We encourage everyone to attend the entire summit to engage in rich conversation and input during

the stategy session at the latter half of the agenda.

Please RSVP by > October 11 to [email protected]

Parking: Cashman Center Lot D > Parking lot off of the East Washington Avenue entrance.

L A S V E G A SDOWNTOWN ACHIEVES

Who we are.Las Vegas Downtown Achieves (LVDA) created the conditions necessary for children to realize their full potential. Over 60 organizations and community leaders have come together to create a collective that is focused on support-ing schools in Downtown Las Vegas.

Problem we are trying to solve.Too many of our children living in poverty can’t read, write or do math on grade level and this results in a generation of students who drop out of high school and cost our community over $1 billion in lost lifetime earnings each year.We believe that we all have a moral obligation to the economic vitality of the Las Vegas com-munity and it begins and ends with the academic success of our children. We can’t sit idly by given the economic impact of this achievement gap. Therefore, LVDA is committing two valuable resources, time and people, to ensure our children succeed in school and life.

How we will do it.By partnering with our education leaders to identify needs and connecting resources from the private, non-profit and public sectors, we will change systems to better serve our students. It starts today and it starts with you.

YOU’RE INVITED

Creative www.euriecreative.com

Invite

E-blast




[ Monster Event : Francis + Francis Photography ]

E-blast teasers




Welcome

Name tag

Signage

[ 37 ]

[ Our partners ]

We work with a wide variety of industries, and with companies ranging from Fortune 500 firms to small businesses.

We give back to our community through design and communications to benefit a number of non-profit organizations.

We serve in leadership roles in professional associations.

American Medical Response

Ameristar Casinos

Aquila Productions

Bally Technologies

Bally’s Las Vegas

Battle Creek Health Systems

Beach Products

Borgess Medical Center

Bunkers Mortuaries, Cemeteries and Crematory

Caesars Entertainment

Caesars Palace

Cirque du Soleil

Citizens Bank

Cramer-Krasselt

Exhibit IQ

The Firm Public Relations

First of America Bank

Flamingo Las Vegas

Fox River Paper

GES Exposition Services

Graphics West

Harrah’s Las Vegas

ICI Polyurethanes

JT3

Kalamazoo Bus Transit Authority

Kalamazoo Nature Center

Kalco Lighting

Keynote Arts Associates

McCarran International Airport

Mohawk Paper

the Firm Public Relations and Marketing

The U.S. Army Band

The Walt Disney Company

Toshiba

Touro University California

Touro University Nevada

Town Square Las Vegas

Turnberry Place

The Upjohn Company

Varaluz Lighting

The Venetian | The Palazzo

Warner Brothers

Werner Institute for Balance and Dizziness

Western Michigan University

Nevada Color

Ogilvy & Mather

Otis Spunkmeyer

Paramount Pictures

Paris Las Vegas

RE/Max of Michigan

Rio All-Suite Hotel & Casino

R&R Partners

Shell Corporate

Ship-Pac

Sony Computer Entertainment America

Southwest Gas

Stap & Company

Stirling Club

Tenet Health Systems

A ROSTER OF OUR CURRENT AND PRIOR PARTNERS

[ 39 ]

GIVING BACK

Aid for Aids of Nevada (AFAN)

AIDS Foundation Houston (AFH)

American Red Cross Cross, Kalamazoo Chapter

American Red Cross Cross, Las Vegas Chapter

Big Brothers, Big Sisters, Las Vegas Chapter

Casa de Luz

Colors of Lupus Nevada

Frederick Douglass Family Foundation

FUPI - Foreclosed Upon Pets

Juvenile Diabetes Research Foundation, Las Vegas Chapter

Henderson Allied Community Advocates (HACA)

Las Vegas Academy

Las Vegas Chamber of Commerce

Las Vegas-Clark County Library District Foundation

Las Vegas Cultural Corridor Coalition

Las Vegas Natural History Museum

Las Vegas Science Festival

Lied Animal Shelter

Shared Hope International

Smith Center for the Performing Arts

Social Registry of Las Vegas

Spirit Mountain Community Fund

Studio 8-Ten / Transition Services

University of Nevada Las Vegas (UNLV), Journalism/Media Studies

PROFESSIONAL ASSOCIATIONS

AIGA, the professional association for design

American Advertising Federation, Las Vegas Chapter

American Advertising Federation, Southwest Michigan Chapter

Center for Cross Cultural Design

Corporate Design Foundation

International Association of Business Communicators local, regional, and international involvement

Public Relations Society of America, local and regional involvement

Las Vegas

Gold Awards Best of Show

Bronze Quill Awards Best of Show

Pinnacle Awards Best of Show

AIGA Work Show Gold Awards

AdvertisingCommunication Public Relations Design

Communicator of the Year

Communication

Las Vegas

Ambassador of the Arts

Design

Top 50 Designers to Watch, 2x

Design

Mayor Oscar Goodman

Community

AGENCY

CREATIVE OWNER

EARNING RECOGNITION WITH OUR PARTNERS

When you sweep “Best of Show” honors at International Association of Business Communicators, Public Relations Society of America and American Advertising Federation awards within the same year, there’s got to be plenty of steak that comes with the sizzle. Behind our beautiful concepts are well-thought-out plans, strategies, implementation and evaluation.

[ Let’s take the next steps to building a partnership. ]Now that we’ve shared a little about us, we’d love to learn more about you.

So give us a call, and let’s continue the conversation. 702.383.9805.

[ 41 ]

[ eurie cares ] our commitment to community outreach & support

Las Vegas Natural History Museum Annual Report

Las Vegas - Clark County Library District Foundation

Las Vegas Social Registry

GAY-LESBIAN BUSINESS DIRECTORY with Health Care Guide

Lambda Smart Pages

201415

LambdaLV.comThe LGBT Chamber of Commerce

F_LAMBDA 2014_COVERS.indd 1 6/18/14 10:31 AM

AIGA Las Vegas NewsletterFrederick Douglass

Family Foundation

Harrah’s Foundation

Bronze Quill Awards Book

Mob Museum Option 1 Holiday Animation

Happy Holidays From

a real boyfriend won’t ask you to have

sex for moneythat’s exploitation there’s a better place to gocall 866-u-are-safe

633 s 4th st, suite 4 las vegas, nevada 89101 702.383.9805 t

[ euriecreative.com ]

We design partnerships

Brand development

B2B and B2C advertising campaigns

Employee communications

Editorial and publications

Event branding and collateral

Non-profit marketing

Copywriting and editing

eurie creative

Documents

freshbaked cookie

mbew w w

otis spunkmeyer page

eurie creative projects

inspired design

eurie cares

pretty design

business partners