eumulgin hps - basf...2015/05/04 · eumulgin ® hps product description clear, light yellowish...

Eumulgin® HPSHow to turn a problem into a clear opportunity:

high performance solubilization of lipophilic ingredients

April 2014

Eumulgin® HPSProduct Description

Clear, light yellowish liquid

Cloud point: 6-7°C

Active substance: 89-91%

pH (5%): 6.00 – 7.50

Density (20°C): 1.010-1.030g/cm3

Refractive index (20°C): 1.4510-1.4550

INCI: Coceth-7 (and) PPG-1-PEG-9 Lauryl Glycol Ether (and) PEG-40 Hydrogenated Castor Oil

BASF Personal Care3

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3 | Advantages

4 | Market Examples

5 | Formulations


Challenge TestEumulgin® HPS vs. Market Benchmark

BASF Personal Care5

Target: Define the optimum concentration of solubilizer to achieve a clear product

Ingredients INCI Eumulgin® HPSww%

Benchmark Aww%

Benchmark Bww%

Phase I

Glycerin Glycerine 3,0 3,0 3,0

Propylene Glycol Propylene Glycol 7,5 7,5 7,5

Water, demin. Aqua to 100 to 100 to 100

Phase II

Eumulgin® HPS Coceth-7 (and) PPG-1-PEG-9 Lauryl Glycol Ether (and) PEG-40 Hydrogenated Castor Oil

Define optimumconcentration - -

Benchmark B PEG-40 Hydrogenated Castor Oil - - Define optimumconcentration

Benchmark A PPG-26-Buteth-26 (and) PEG-40 Hydrogenated Castor Oil - Define optimum

concentration -

Avocado oil Avocado oil 0,2 0,2 0,2

Arnica oil Arnica oil 0,1 0,1 0,1

Perfume Parfum 0,1 0,1 0,1

Solubilize Natural Oils and Perfumes

Challenge TestEumulgin® HPS vs. Market Benchmark

6

37% reduction in amount of solubilizer against Benchmark A 23% reduction in amount of solubilizer against Benchmark B

8,5 % Eumulgin® HPS 11 % Benchmark B13,5% Benchmark A

Optimum concentration to achievecrystal clear solutions:

8,5% Eumulgin® HPS 8,5% Benchmark B8,5% Benchmark A

Comparison test with fixed amountof solubilizer:

A BHPS A BHPS

Solubilize Natural Oils and Perfumes

Pictures: BASF

TestSolubilizing Assessment in Water System

Test procedureX parts of the substance to be solubilized is mixed with 10 parts of solubilizer,heated if necessary until a clear solution is obtained. Distilled water is added till100%. If the solution remains clear the substance content is gradually increased.

7

THE RESULTS ARE EXPRESSED ASQUANTITY OF SUBSTANCE PER 10 gOF SOLUBILIZER

Pictures: BASF

Test ResultsSolubilizing Power of Eumulgin® HPS

BASF Personal Care8

BENCHMARK A: PPG-26-Buteth-26PEG-40 Hydrogenated Castor Oil

EUMULGIN HPS

BENCHMARK B: PEG-40 Hydrogenated Castor OilBENCHMARK C: Polysorbate 20

How many grams of lipophilic substance get solubilized by 10g of solubilizer?

0

0,5

1

1,5

2

2,5

3

3,5

4

4,5

5

Parsol MCX Menthol TocopherylAcetate

Squalane(VEG)

Eumulgin HPS 1,6 4,8 0,5 0,4Benchmark A 1,45 2,6 0,05 0,4Benchmark B 0,45 1,1 0,1 0,1Benchmark C 0,5 2,5 0,4 0,08

Uvinul MC 80


BASF Personal Care9

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

Arnica Oil Avocado Oil Calendula OilEumulgin HPS 0,33 0,7 0,06Benchmark A 0,1 0,07 0,03Benchmark B 0,1 0,09 0,08Benchmark C 0,07 0,04 0,04


EUMULGIN HPS

BENCHMARK B: PEG-40 Hydrogenated Castor OilBENCHMARK C: Polysorbate 20

How many grams of lipophilic substance get solubilized by 10g of solubilizer?


BASF Personal Care10

0

0,5

1

1,5

2

2,5

3

3,5

4

4,5

5

A B CEumulgin HPS 2,5 4 5Benchmark A 3,33 5 5Benchmark B 1 1,66 2,85Benchmark C 0,83 1,25 1,66Benchmark D 1,25 1,33 2


BENCHMARK D: PEG-60 Almond Glycerides (and) PEG-6 Caprylic/CapricGlycerides

BENCHMARK C: Polysorbate 20

BENCHMARK B: PEG-40 Hydrogenated Castor Oil

Eumulgin® HPS

How many grams of the perfume A, B and C get solubilized by 10g of solubilizer?

Test Results Eumulgin® HPS Percentage of Solubilization Improvement


PEG-40 Hydrogenated Castor Oil Polysorbate 20 Polysorbate 80Citrus Bergamia -68% -62% -68%Citrus Dulcis -89% -68% -65%Citrus Limonum -59% -36% -53%Menthol -77% -48% -50%Thymus -58% = -38%Mentha -80% -63% -68%Passiflora Incarnata -21% -63% -40%Elaeis Guineensis -7,50% -83% -38%Carapa Guianensis -35% -46% -67%Caryocar Villosum -18% -63% -39%Dicaprylyl Carbonate -7% -52% -42%Cyclomethicone -63% -53% -42%Squalane -48% -80% -48%Ricinus Communis -90% -53% -53%Persea Gratissima -95% -86% -73%Triticum Vulgare -94% -90% -22%Tocopheryl Acetate -83% -48% -10%Tocopherol -55% -56% -45%Zanzyx Oil -87% -77% -79%Tea Tree Oil -66% -50% -47%Citronella -81% -75% -75%Geranium -91% -93% -90%Ethylhexyl Methoxycinnamate -72% -69% -75%

Natural Extracts

Emollients

Vitamins

Insect Repellents

UV Filter

Amount of solubilizerneeded for solubilizing same amount of oil in comparison to Eumulgin HPS.

Skin Cleansing TestReference Formula


Ingredients INCI w/w%

Eumulgin® HPS Coceth-7 (and) PPG-1-PEG-9 Lauryl Glycol Ether (and) PEG-40 Hydrogenated Castor Oil 3.0

Water, demin. Aqua q.s. 100

Perfume Parfum 0.3

Phenonip Phenoxyethanol (and) Methyl paraben (and) Ethyl paraben (and) Propyl paraben (and) Butyl paraben 0.8

Loading Ratio: 5 g of formulation for each wipe

Cleansing formulation for make-up removal:

Skin Cleansing TestCleansing Performance of Eumulgin® HPS

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Before After

Eumulgin® HPS shows a very good cleansing performance

Foundation: 10 minutes action time Result: cleansed with cleansing lotion on cotton ball after 2 times wiped over the skin

Pictures: BASF

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3 | Advantages

4 | Market Examples

5 | Formulations


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Solubilization in Water / EthanolTest Method

x g lipophilic substance + 10 g solubilizer

add water to 100 g

Clear solution!Target:

add ethanol

The results are expressed as maximum quantity of substance per 10 g of solubilizer to still achieve a clear solution.

BASF Personal Care

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Solubilization in Water / EthanolSummary

Improved solubilization with increasing concentration of ethanol for Eumulgin® HPS and Eumulgin® CO 40

Eumulgin ® L is also suitable for water / ethanolic systems

0,0

1,0

2,0

3,0

4,0

5,0

6,0

Eumulgin®SML 20

Eumulgin® L Eumulgin®CO 40

Eumulgin®HPS

Eumulgin®ES

Water

Water / EtOH (75 : 25)

Orange oil with 10% solubilizer

[% orange oil]

BASF Personal Care

Eumulgin® HPS Advantages Summary

Easy handling as Eumulgin® HPS does not separate; is quickly water solubleand makes clear fluid at low temperature

High solubilizing power with huge range of lipophilic substances

Crystal clear products without any crystallization even if used at higherconcentrations

Excellent sensorial properties: velvety, smooth and soft skin feeling, not stickyand greasy

Good cleansing power

Efficient for a wide range of different products as natural extracts, UV filters,perfumes… in aqueous and aqueous/alcoholic systems


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3 | Advantages

4 | Market Examples

5 | Formulations


Market Examples per Application Fields

Face Care

Shower & Bath

Body Care

Hair Care

Wet WipesFragrances

AP/Deo Shaving

Pictures: BASF

Market ExamplesFace Care

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Face Care

SOS Calming Mist, South Korea,

2013

Whitening Triple Action Essence,

Taiwan, 2013

Calming & Soothing Facial

Serum, UK, 2013

Floral Water, China, 2013

Eye Mask, Singapore,

2013

Propolis Moisture Steam Cream,

South Korea, 2013

Pictures: BASF and GNPD Mintel

Market ExamplesBody Care & Fragrances

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Body Mist, France, 2013

Antibacterial Gel, Colombia, 2013

Anti-Itch Gel, China,

2013

Body Care Fragrances

Body Splash, France, 2012


Market Examples Wet Wipes & AP/Deo

22

Wet Wipes

Make-Up Removing Discs, Portugal,

2013

Antiperspirant Roll On Deodorant,

Brazil, 2013

AP/Deo

Antiperspirant Deodorant Foot Care Spray, Vietnam, 2013


Market ExamplesShower & Bath & Shaving

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Foaming Bath, Canada, 2013

Body Scrub, Norway,

2012

Brilliant Bath Fizzes, UK, 2013

Shower & Bath Shaving

Refreshing Shave Foam, Colombia, 2013


Market ExamplesHair Care

24

Leave On Energy, South Korea, 2013

Anti-Shock Restructuring Treatment,

Brazil, 2013

Hair Care

Strengthening Heat Protect

Spray, USA, 2013


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3 | Advantages

4 | Market Examples

5 | Formulations


FormulationBody Moisturizing Spray


Ingredients INCI % FunctionPhase I

Emulgade® CMCetearyl Isononanoate (and) Ceteareth-20 (and) CetearylAlcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth-12 (and) Cetyl Palmitate

15 O/W Cream Base

Melhydran® LS 4420 Honey Extract (US), Mel Extract (EU) 3 MoisturizerGlycerin Glycerin 5 MoisturizerWater, demin. Aqua 76Preservative q.s. PreservativePhase II

Eumulgin® HPS Coceth-7 (and) PPG-1-PEG-9 Lauryl Glycol Ether (and) PEG-40 Hydrogenated Castor Oil 0.5 Solubilizer

Perfume Parfum 0.5 FragranceNaOH Sodium Hydroxide q.s.

Preparations in the laboratory1. Mix Phase I at room temperature . Premix Phase II at room temperature. Add Phase II to Phase I with rapid mixing.2. Mix until homogeneity is obtained.

Viscosity (Brookfield; RVF; spindle 5; 10 rpm; 23°C) < 400 mPaspH-Value 5.5

US/348/96/1

Formulation Clear Sprayable After Sun Gel


Ingredients INCI % FunctionPhase IHispagel® 200 Glycerin (and) Glyceryl Polyacrylate 7.00 ThickenerWater, demin. Aqua to 100Phase II


Perfume Parfum 1.00 FragranceGlycerin Glycerin 2.00 HumectantButylenglycol 1,3 Butylene Glycole 3.00 HumectantAloveria® by Burgundy Aloe Barbadensis 1.00 Active IngredientPreservative q.s. Preservative

Preparations in the laboratoryPrepare phase I at R.T. Prepare phase II by mixing the components in the listed order at R.T. Finally add phase I to phase IIunder stirring.

Viscosity (Brookfield; RVF, 23°C, sp. TE, 4 rpm with Helipath) < 200 mPaspH-Value 5-6

IT/02/58/14

Formulation Sensitive Intimate Wipe


Ingredients INCI % FunctionPhase IWater, demin. Aqua 97.4Sodium Benzoate Sodium Benzoate 0.5 PreservativePhase IIPlantapon® LC 7 Laureth-7 Citrate 0.5 SurfactantCetiol® CC Dicaprylyl Carbonate 0.3 Emollient


Phenoxyethanol(Schülke & Mayr) Phenoxyethanol 1.0 Preservative

Perfume Parfum q.s. Fragrance

Preparations in the laboratory (Cold Preparation)Cold preparation Phase I: First mix water and Sodium Benzoate in a beaker. In parallel mix all components of phase II and stir until homogeneous. Add it then to phase I while stirring. If necessary adjust the pH-value to 4.9 - 5.1.

Viscosity (Brookfield; RVF; spindle 4; 10 rpm; 23°C) < 200 mPaspH-Value (23°C) 4.9 - 5.1

SC-DE-07-028-65

Formulation can be turbid, which is acceptable for wet wipes.

FormulationClear AP/Deo Spray


Ingredients INCI % FunctionPhase IHydagen® CAT Triethyl Citrate 2 Active Ingredient


Perfume Parfum 1 FragranceEthanol Alcohol 40 Active, coolingPhase IIWater, demin. Aqua 15.5Phase IIILocron L. Aluminium Chlorohydrate 40 Active, Antiperspirant

Preparations in the laboratory1. Add the ingredient in phase I at RT one after another while stirring.2. Add phase II at RT while stirring3. Add phase III at RT while stirring

Viscosity (Brookfield; RVF; spindle 3; 10 rpm; 23°C) < 100 mPaspH-Value (23°C) 4.3

DE/03/194/15

Formulation Crystal Clear Conditioning Shampoo


Ingredients INCI % FunctionPhase ITexapon® MC 120 Sodium Laureth Sulfate (and) Cocamide MEA 15.00 SurfactantDehyton® PK 45 Cocamidopropyl Betaine 3.00 SurfactantPlantacare® 818 UP Coco-Glucoside 2.80 SurfactantTexapon® N 70 Sodium Laureth Sulfate 1.30 SurfactantCitric Acid (50%) Citric Acid 0.22 Agent, pH adjustingWater, demin. Aqua 56.48Phase IIUCARE JR-400 Polymer Polyquaternium-10 0.10 Active, hair conditioningWater, demin. Aqua 20.0Phase III


Perfume, Preservative q.s.Sodium Chloride Sodium Chloride 1.00 Agent, thickening

Preparations in the laboratoryI.Dissolve surfactants in water at room temperature. Add citric acid in order to neutralize to pH 5.5.II.Prepare a premix of PQ-10 in approx. 30% of water in a separate vessel and stir until completely clear. Afterwards mix phase II and phase I.III.Add rest of components (perfume and Eumulgin® HPS as premix). Check pH and viscosity and adjust accordingly.

Viscosity (Brookfield RVF, 23°C, spindle 5, 10 rpm) ~ 9,000 mPaspH-Value 5.5 - 6.0

HB-DE/10/108/5

Eumulgin® HPS

the high performance solubilizer

for successful products

in many different market segments!


This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERM SAND CONDITIONS OF SALE.

DISCLAIMER


Back UpMarket Products Information


35

Market Example with Eumulgin® HPSFace Care

Company: Ipse Cosmetics, South KoreaBrand: Ipse NatureProduct name: Propolis Moisture Steam CreamCountry: South KoreaDate acquisition: Jun 2013Price in €: 19,00 €/50 mlPrice in €/100ml: 38,00 €/100ml

Product story: Ipse Nature Propolis Moisture Steam Cream is formulated with 2,500mgpropolis extract and 500mg Moroccan argan oil to moisturise and nourish the skin. Theproduct is said to build a lasting protective film on the skin's surface to help retain moisture,and to have a whipped cream texture. Free from synthetic fragrances and colours,benzophenone, paraben, alcohol and mineral oils, it retails in a 50ml pack.

Ingredients: water, glycerin, propylene glycol dicaprylate/dicaprate, propolis extract,butylene glycol, bis-PEG-18 methyl ether dimethyl silane, vegetable squalane, cetearylalcohol, polyglyceryl-3 methylglucose distearate, argan tree kernel oil, meadowfoam seedoil, stearic acid, glyceryl stearate, coceth-7, PPG-1-PEG-9 lauryl glycol ether, PEG-40hydrogenated castor oil, dimethicone, triethanolamine, carbomer, capryl hydroxamic acid,1,2-hexanediol, allantoin, tocopheryl acetate, acrylate/C10-30 alkyl acrylate crosspolymer,honey extract, hippophae rhamnoides oil, disodium EDTA, green tea extract, rosemary leafoil

Source: GNPD Mintel

36


Company: Morita Biotech, TaiwanBrand: Dr. MoritaProduct name: Lift Up Syn-ake Essence Eye MaskCountry: SingaporeDate acquisition: Oct 2013Price in €: 5,68 €/100mlPrice in €/100ml: 5,68 €/100ml

Product story: Dr. Morita Lift Up Syn-ake Essence Eye Mask features a natural organicformula, containing: snake venom peptide to moisturise and fight wrinkles, keeping the skinfirm and supple; DNA repair elements to revive skin's vitality and effectively protect andrepair the skin's layer; tetrapeptide to tighten the skin whilst simultaneously offering anti-wrinkle and moisturising effects; and organic elderberry, a herb that contains flavonoid,phenolic acid and tannins to sooth and repair sensitive skin. The ingredients are Ecocert-and NaTrue-certified and the product retails in a pack containing six masks.

Ingredients: water, butylene glycol, glycosyl trehalose/hydrogenated starch hydrolysate(trehalose), saccharide isomerate, palmitoyl tripeptide-3, sodium hyaluronate, hydrolyzedcollagen, dipotassium glycyrrhizate, allantoin, PEG-40 hydrogenated castor oil,dimethicone, dimethiconol, coceth-7, PPG-1-PEG-9 lauryl glycol ether, methylparaben,disodium EDTA, phenoxyethanol, fragrance, menthol, menthyl lactate

Source: GNPD Mintel

37


Company: Biotiction Marketing, TaiwanBrand: For Beloved One Melasleep WhiteningProduct name: Triple Action EssenceCountry: TaiwanDate acquisition: May 2013Price in €: 81,51 €/30mlPrice in €/100ml: 271,70 €/100ml

Product story: For Beloved One Melasleep Whitening Triple Action Essence has beenreformulated and is designed to give the skin more brightness, health and elasticity. Theessence combines six kinds of patent ingredients including: B-White, tranexamic acid and a-arbutin, to offer a three-way blockage action that inhibits the creation of melanin, thusimproving the appearance of darkness; Exo-T and Bacocalmin, to restore skin's bright skincolour; and mandelic acid, to fade blemishes and provide better texture of the skin. Thisproduct is suitable for all skin types.

Ingredients: Beta-White (hydrogenated lecithin, sodium oleate, oligopeptide-68),Bacocalmine (bacopa monniera extract), Exo-T (water, butylene glycol, vibrioexopolysaccharide extract), alpha-arbutin, tranexamic acid, niacinamide, malpighia glabrafruit (acerola) extract, mandelic acid, glycerin, glyceryl polyacrylate, 1,3-butylene glycol,urea, phenoxyethanol, ammonium acryloyldimethyltaurate/VP copolymer, methyl paraben,coceth-7, PPG-1-PEG-9 lauryl glycol ether, PEG-40 hydrogenated castor oil, fragrance,distilled water

Source: GNPD Mintel

38


Company: LYS - London, UKBrand: LYS Love Your SkinProduct name: Calming & Soothing Facial SerumCountry: UKDate acquisition: Aug 2012Price in €: 38,38 €/30mlPrice in €/100ml: 127,93 €/100ml

Product story: LYS Love Your Skin Calming & Soothing Facial Serum is described as anintensive hydra-gel serum that has been especially formulated to deliver a selection ofnature's finest ingredients which are locked into the most sophisticated skincare technology.Suitable for any skin type that appears stressed and sensitive, it is formulated withchamomile and seabuckthorn, and is said to be easily absorbed to calm and soothesensitive skin and reduce high colour and irritation. It retails in a 30ml pack. LYS does notendorse animal testing.

Ingredients: aqua, alcohol denat., mannitol, ammonium glycyrrhizate, caffeine, zincgluconate, aesculus hippocastanum extract, acrylates/C10-30 alkyl acrylate crosspolymer,anthemis nobilis (roman chamomile) extract, centella asiatica, maltodextrin, silica,hippophae rhamnoides (sea buckthorn) oil, coceth-7, PPG-1-PEG-9 lauryl glycol ether,PEG-40 hydrogenated castor oil, phenoxyethanol, ascorbic acid, potassium sorbate

Source: GNPD Mintel

39


Company: Dereon Cosmetic, South KoreaBrand: Baviphat Secret Recipe AC TherapyProduct name: SOS Calming MistCountry: South KoreaDate acquisition: Jun 2013Price in €: 3,59 €/60mlPrice in €/100ml: 5,983 €/100ml

Product story: Baviphat Secret Recipe AC Therapy SOS Calming is said to offerconcentrated care to quickly moisturise troubled skin. The product is formulated withdryopteris crassirhizoma extract to help control sebum and remove dead skin cells.

Ingredients: water, ethanol, witch hazel extract, aloe vera leaf juice, glycerin, butyleneglycol, betaine, coceth-7, PPG-1-PEG-9 lauryl glycol ether, PEG-40 hydrogenatedcastor oil, tocopheryl acetate, phenoxyethanol, methylparaben, dryopteris crassirhizomaextract, sodium hyaluronate, allantoin, triethanolamine, disodium EDTA, carbomer,dipotassium glycyrrhizate, benzophenone-9, beta-glucan, kava kava (piper methysticum)extract, sodium PCA, triclosan, ginkgo biloba leaf extract, green tea extract, collagen, red504, fragrance

Source: GNPD Mintel

40


Company: Shenzhen Univinson Cosmetics, ChinaBrand: Dr. Magic Purification + Energy Rose BrighteningProduct name: Floral WaterCountry: ChinaDate acquisition: Nov 2013Price in €: 8,15 €/100mlPrice in €/100ml: 8,15 €/100ml

Product story: Dr. Magic Purification + Energy Rose Brightening Floral Water is said to bedistilled from the petals and includes water-soluble nutrients from the plant, and essentialoils. It is claimed to offer the highest concentration which is gentle, fragranced, and suitablefor all ages to refresh, soften, soothe the skin and delight the senses. The formula alsooffers brightening and moisturising properties with a feeling of happiness from the rosescent. According to the manufacturer, it could be used as a face care treatment such as on-the-go spray, toner, mask, make-up fixer, and also could be used as hair spray, relaxant orroom fragrance. This natural, safety guaranteed product retails in a 100ml pack.

Ingredients: water, rosa damascena water*, butylene glycol, glycerin, rosa damascena oil,methylparaben, sodium hyaluronate, bifida ferment lysate, PEG-40 hydrogenated castoroil, phenoxyethanol, nicotinamide, coceth-7, PPG-1-PEG-9 lauryl glycol ether, arginine,ethylhexylglycerin, carbomer, arbutin, citric acid, lactic acid, acetic acid, fragrance

* pure dew of rosa damascena

Source: GNPD Mintel

41

Market Example with Eumulgin® HPSBody Care

Company: Shanghai Liyingfang Baby Product, ChinaBrand: Nac NacProduct name: Anti-Itch GelCountry: ChinaDate acquisition: Oct 2013Price in €: 2,33 €/30mlPrice in €/100ml: 7,76 €/100ml

Product story: Nac Nac Anti-Itch Gel contains natural plant extracts including tea tree oil,calendula, algae and portulaca oleracea, and is said to effectively protect baby's skin againstexternal elements, relieve itchiness and redness that are caused by mosquito bites, lastingreplenish skin with moisture, leaving it refreshed and comfortable without feeling greasy. Theproduct is free from fragrance, colourings and alcohol.

Ingredients: water, cladosiphon okamuranus extract, glycerin, trehalose, portulaca oleraceaextract, calendula extract, aloe vera extract, betaine, PEG-40 hydrogenated castor oil,trideceth-9, menthol, propylene glycol, melissa officinalis water, mentha piperita leaf water,rosemary leaf water, 1,2-hexanediol, melaleuca alternifolia leaf oil, lavender oil, coceth-7,PPG-1-PEG-9 lauryl glycol ether, phenoxyethanol, caprylyl glycol, tetrasodium EDTA,carbomer, aminomethyl propanol

Source: GNPD Mintel

42


Company: JGB, ColombiaBrand: JGBProduct name: Pure Pink Instant Antibacterial GelCountry: ColombiaDate acquisition: Jun 2013Price in €: 2,21 €/80 mlPrice in €/100ml: 2,76 €/100ml

Product story: JGB Pure Pink Gel Antibacterial Instantáneo (Instant Antibacterial Gel) isproven to be instantly effective against 99.99% of bacteria and germs when it is not possible towash the hands with soap and water, leaving a clean and soft feeling. According to themanufacturer it is enriched with aloe vera and vitamins A and E, which moisturise and preventdryness of the hands. No rinsing needed, the product retails in an 80ml pack.

Ingredients: alcohol, aqua, benzophenone-3, glycerin, propylene glycol, aloe barbadensis leafjuice, acrylates/C10-30 alkyl acrylate crosspolymer, lactose, cellulose, hydroxypropylmethylcellulose, ultramarines (CI 77007), retinyl palmitate, tocopheryl acetate, coceth-7, PPG-1-PEG-9 lauryl glycol ether, PEG-40 hydrogenated castor oil, triethanolamine, parfum, +/-may contain (red 33 (CI 17200), yellow 5 (CI 19140), blue 1 (CI 42090))

Source: GNPD Mintel

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Market Example with Eumulgin® HPSFragrances

Company: H&MBrand: I Love Citrus PassionProduct name: Body SplashCountry: FranceDate acquisition: May 2012Price in €: 2,95 €/200 mlPrice in €/100ml: 1,47 €/100ml

Product story: H&M I Love Citrus Passion Déodorant Corporel en Spray (Body Splash) isnow available.

Ingredients: water (aqua), alcohol, butylene glycol, fragrance (parfum), PPG-1-PEG-9lauryl glycol ether, phenoxyethanol, hexyl cinnamal, PEG-7 olivate, PEG-40hydrogenated castor oil, coceth-7, methylparaben, propylparaben, butylphenylmethylpropional, linalool, citronellol, limonene

Source: GNPD Mintel

44


Company: Hennes & Mauritz, SwedenBrand: H&M Body Treats Lily of the Valley & MuskProduct name: Body MistCountry: FranceDate acquisition: Sep 2013Price in €: 3,95 €/250 mlPrice in €/100ml: 1,58 €/100ml

Product story: The H&M Body Treats Lily of the Valley & Musk range is part of the new backto school collection. The Spray Corporel (Body Mist) is said to have a soft sheer fragrance saidto make feel great all day long, and retails in a 250ml pack. Also available is Eau de Toilette(20ml/4.95 EUR).

Ingredients: water (aqua), PPG-1-PEG-9 lauryl glycol ether, fragrance (parfum), glycerin,coceth-7, PEG-40 hydrogenated castor oil, benzyl salicylate, polyaminopropyl biguanide,benzalkonium chloride, geraniol, linalool, citral, hydroxycitronellal

Source: GNPD Mintel

45

Market Example with Eumulgin® HPSWet Wipes

Company: Modelo Continente Hipermercados, PortugalBrand: MyLabel BeautyProduct name: Discos Desmaquilhantes (Make-Up Removing Discs)Country: PortugalDate acquisition: Feb 2013Price in €: 2,09 €/30-ct. packPrice in €/100ml: - €/100ml

Product story: MyLabel Beauty Discos Desmaquilhantes (Make-Up Removing Discs) aresaid to gently cleanse even the most resistant make-up, with a combination of cotton, micro-fibres and emulsion to offer a sensation of smoothness and allow for quick and easy use.The pH neutral and alcohol-free formula is enriched with aloe vera and suitable for all skintypes. The product has been dermatologically- and ophthalmologically-tested, and retails ina 30-ct. recyclable pack. Also available is Toalhitas Desmaquilhantes (Cleanser Wipes),which are enriched with vitamin E and sweet almonds oil. This hypoallergenic product is saidto gently clean the face and eyes and contains no alcohol. Dermatologically- andophthalmologically-tested, the wipes retails in a 25-ct. pack.

Ingredients: aqua, cetearyl isononanoate, ceteareth-20, cetearyl alcohol, aloe barbadensisleaf juice, glycerin, glyceryl stearate, phenoxyethanol, parfum, coceth-7, PPG-1-PEG-9lauryl glycol ether, PEG-40 hydrogenated castor oil, ceteareth-12, cetyl palmitate,benzoic acid, dehydroacetic acid, sodium hydroxide, ethylhexylglycerin, polyaminopropylbiguanide, citric acid, potassium sorbate, sodium benzoate, sodium sulfite

Source: GNPD Mintel

46

Market Example with Eumulgin® HPSAP/Deo

Company: Aria Cosmetics, VietnamBrand: L'evinia RitzProduct name: Antiperspirant Deodorant Foot Care SprayCountry: VietnamDate acquisition: Jun 2013Price in €: 1,85 €/60 mlPrice in €/100ml: 3,08 €/100ml

Product story: L'evinia Ritz Xit Khu Mui Chan (Antiperspirant Deodorant Foot Care Spray) isformulated with aluminum ion, triclosan and PEG-18 to provide up to 24 hours of antiperspirantaction whist preventing sweat, smells, cracked heels and offering 'perfect' moisture. The productretails in a 60ml pack.

Ingredients: ethyl alcohol, aluminum chlorohydrate, PEG-8, coceth-7, PPG-1-PEG-9 laurylglycol ether, PEG-40 hydrogenated castor oil, fragrance oil, PEG-40 hydrogenated castor oil,PEG-12 dimethicone/dimethicone copolyol, hydroxypropyl methyl cellulose, triclosan, zinc PCA,deionised water

Source: GNPD Mintel

47

Market Example with Eumulgin® HPSAP/Deo

Company: Bayonne Cosméticos, BrazilBrand: Racco Mais PuraProduct name: Antiperspirant Roll On DeodorantCountry: BrazilDate acquisition: Jan 2013Price in €: 3,90 €/55 mlPrice in €/100ml: 7,09 €/100ml

Product story: Racco Mais Pura Desodorante Roll-On Antitranspirante (PurerAntiperspirant Roll On Deodorant) is designed to provide freshness throughout the day. Theproduct retails in a 55ml pack.

Ingredients: (active ingredient): aluminium chlorohydrate. (cosmetic ingredients):aqua (water), alcohol, urea, hydroxypropyl methylcellulose, fragrance (parfum), coceth-7,PPG-1-PEG-9 lauryl glycol ether, PEG-40 hydrogenated castor oil,hydroxyethylcellulose, triclosan, panthenol, alpha-isomethyl ionone, butylphenylmethylpropional, limonene, linalool

Source: GNPD Mintel

48

Market Example with Eumulgin® HPSShower & Bath

Company: Boots, UKBrand: JoulesProduct name: Brilliant Bath FizzesCountry: UKDate acquisition: Oct 2013Price in €: 6,89 €/4 x 75gPrice in €/100ml: - €/100ml

Product story: The Joules bath and body collection is said to offer a little tender loving carein every part of the body: from head down to toes. Relaunched for Christmas 2013 areBrilliant Bath Fizzes, now available in a a new shape and newly designed recyclable packcontaining: Pink Bath Fizzer (2 x 75g); and Blue Bath Fizzer (2 x 75g). According to themanufacturer, the product makes night time soak all the more relaxing.

Ingredients: (Pink Bath Fizzer) sodium sulfate, sodium bicarbonate, citric acid,pentasodium triphosphate, parfum, PPG-1-PEG-9 lauryl glycol ether, isopropyl myristate,limonene, coceth-7, PEG-40 hydrogenated castor oil, hexyl cinnamal, citronellol, CI17200, CI 42090. (Blue Bath Fizzer) sodium sulfate, sodium bicarbonate, citric acid,pentasodium triphosphate, parfum, PPG-1-PEG-9 lauryl glycol ether, isopropyl myristate,limonene, coceth-7, PEG-40 hydrogenated castor oil, hexyl cinnamal, citronellol, CI 42090

Source: GNPD Mintel

49


Company: Hennes & MauritzBrand: H&M Coconut LimeProduct name: Body ScrubCountry: NorwayDate acquisition: Jul 2012Price in €: 3,92 €/200mlPrice in €/100ml: 1,96 €/100ml

Product story: H&M Coconut Lime Body Scrub is scented with coconut and said to offerbeautiful, soft, clear skin. The scrub gently exfoliates dead skin cells and is suitable for allskin types.

Ingredients: water (aqua), sodium laureth sulfate, polyethylene, cocamide DEA, acrylatescopolymer, hydroxypropyl guar hydroxypropyltrimonium chloride, fragrance (parfum), PPG-1-PEG-9 lauryl glycol ether, citric acid, juglans regia shell powder, PEG-40 hydrogenatedcastor oil, coceth-7, methylparaben, propylparaben, limonene, blue 1 (CI 42090), yellow 5(CI 19140)

Source: GNPD Mintel

50


Company: Fruits & Passion, CanadaBrand: Fruits & Passion Ocean FlowerProduct name: Foaming BathCountry: CanadaDate acquisition: Aug 2013Price in €: 11,48 €/300 mlPrice in €/100ml: 3,82 €/100ml

Product story: Fruits & Passion Ocean Flower Foaming Bath features a biodegradableformula that is said to produce loads of creamy, bubbly foam that will not dry out skin, leavingskin scented with citrus notes of bergamot and lime, and white lotus blossom. This product isenriched with Canadian mineral water, plant-based glycerin, and a mineral complex known forits moisturizing and soothing properties. Not tested on animals, it contains no animal derivedingredients, and retails in a 300ml recyclable pack.

Ingredients: aqua (water), sodium laureth sulfate, parfum (fragrance), cocamide DEA, sodiumchloride, glycerin, lysine, magnesium chloride, potassium chloride, zinc chloride, PEG-40hydrogenated castor oil, PPG-1-PEG-9 lauryl glycol ether, acrylates copolymer, glycoldistearate, cocamide MEA, laureth-10, coceth-7, disodium EDTA, methylchloroisothiazolinone,methylisothiazolinone, benzyl salicylate, alpha-isomethyl ionone, butylphenyl methylpropional,limonene, linalool, yellow 5 (CI 19140), blue 1 (CI 42090), #46-98A

Source: GNPD Mintel

51

Market Example with Eumulgin® HPSShave Foam

Company: Procter & Gamble, MexicoBrand: Gillette Mach3 Irritation Defense 5Product name: Refreshing Shave FoamCountry: ColombiaDate acquisition: Jun 2013Price in €: 6,75 €/250 mlPrice in €/100ml: 2,70 €/100ml

Product story: Gillette Mach3 Irritation Defense 5 Espuma de Afeitar Refrescante (RefreshingShave Foam) is said to help protect against five signs of shaving irritation: cuts, burning,stinging, redness and tightness. It features an Irritation Defense formula to soften and hydratethe beard and help to protect and refresh the skin, and contains active ingredients such as aloevera. The product retails in a 250ml pack.

Ingredients: water (aqua), triethanolamine, palmitic acid, stearic acid, isobutane, laureth-23,dimethicone, sodium lauryl sulfate, propane, parfum, sodium benzoate, stearyl alcohol, menthol,hydroxyethylcellulose, lauryl alcohol, dimethiconol, dimethicone PEG/PPG-20/23 benzoate,chondrus crispus powder, glycerin, DMDM hydantoin, myristyl alcohol, benzyl salicylate, PPG-1-PEG-9 lauryl glycol ether, coceth-7, limonene, BHT, PEG-40 hydrogenated castor oil, cetylalcohol, bisabolol, sodium PEG-7 olive oil carboxylate, iodopropynyl butylcarbamate, aloebarbadensis leaf juice, zingiber officinale root extract

Source: GNPD Mintel

52

Market Example with Eumulgin® HPSHair Care

Company: Rishon Perfumes e Cosméticos do Brasil, BrazilBrand: Tutanat Profissioinal Pós AmôniaProduct name: Anti-Shock Restructuring TreatmentCountry: BrazilDate acquisition: Mar 2013Price in €: 11,43 €/300mlPrice in €/100ml: 3,81 €/100ml

Product story: The Tutanal Profissioinal Pós Amônia (Professional Post-Ammonium)haircare range was specially developed to neutralise the action of ammonium treatments.Included in the line is Reestruturador Anti-Choque (Anti-Shock Restructuring Treatment),which is claimed to replace the proteins lost during straightening, leaving hair healthy, silky,shiny, manageable and hydrated for longer.

Ingredients: tetrasodium EDTA, coceth-7, ppg-1-peg-9 lauryl glycol ether, peg-40hydrogenated castor oil, glycerin, methylisothiazolinone, phenoxyethanol, parfum,cocodimonium hydroxypropyl hydrolyzed keratin, hydrolyzed keratin, aqua, polyquaternium-7, citric acid, aqua

Source: GNPD Mintel

53


Company: Aekyung, South KoreaBrand: Hair.NProduct name: Leave On EnergyCountry: South KoreaDate acquisition: Jun 2013Price in €: 18,27 €/100mlPrice in €/100ml: 18,27 €/100ml

Product story: Hair.N Leave On Energy is a rinse-free treatment and nourishing conditionerfor all hair types, and is said to have a lightweight texture. The product is formulated withkeratin protein, panthenol and plant extracts to strengthen and nourish the hair. It is said towork with a low molecular weight compound protein system and retails in a 100ml pack.

Ingredients: water, propylene glycol, ethanol, glycerin, PPG-1-PEG-9 lauryl glycol ether,coceth-7, sodium PCA, keratin, hydrolyzed keratin, hydrolyzed wheat protein, hydrolyzedhibiscus esculentus extract, cassia angustifolia seed polysaccharide, moringapterygosperma seed extract, lavender flower/leaf/stem extract, butylene glycol,steartrimonium chloride, PEG-40 hydrogenated castor oil, panthenol, fragrance,cyclopentasiloxane, amodimethicone, citric acid, methylchloroisothiazolinone,methylisothiazolinone, benzyl alcohol, butylphenyl methylpropional, geraniol, hexyl cinnamal,limonene, linalool

Source: GNPD Mintel

54


Company: Unilever, USABrand: TRESemmé Platinum StrengthProduct name: Strengthening Heat Protect SprayCountry: USADate acquisition: Feb 2013Price in €: 4,42 €/236mlPrice in €/100ml: 1,87 €/100ml

Product story: TRESemmé Platinum Strength Strengthening Heat Protect Spray is a salonquality product to protect hair from the damaging effects of heat styling, including breakage,frizz, and dryness. According to the manufacturer, hair is left beautifully smooth, moisturizedand healthy looking.

Ingredients: water (aqua), glycerin, dimethiconol, VP/VA copolymer, TEA-dodecylbenzenesulfonate, PEG/PPG-25/25 dimethicone, coceth-7, fragrance (parfum),PPG-1-PEG-9 lauryl glycol ether, DMDM hydantoin, laureth-23, PEG-40 hydrogenatedcastor oil, citric acid, disodium EDTA, cetrimonium chloride, butylene glycol, C10-40isoalkylamidopropylethyldimonium ethosulfate, iodopropynyl butylcarbamate

Source: GNPD Mintel

eumulgin hps - basf...2015/05/04 · eumulgin ® hps product description clear, light yellowish...

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