EU Opportunities for Tourism within COSME Program 2014-2020

Bruxelles, 22 May 2014

Cinzia De MarzoEuropean Commission, DG Enterprise & IndustryTourism Policy Unit

Tourism Measures from Europe 2020 perspective

The Commission’s 2010 Communication “Europe, the world’s No 1 tourist destination – a new political framework for tourism in Europe” (COM 2010 (352)final)

Implementation along 4 Axes for 21 action:

•Stimulate competitiveness in the European tourism sector (smart growth)

•Promote the development of sustainable, responsible and high quality tourism (sustainable and inclusive growth)

•Consolidate the image and profile of Europe as home to sustainable and high-quality destinations (smart growth)

•Maximise the potential of EU policies and financial instruments (smart growth

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(2009-2011) Preparatory Action on

Sustainable Tourism » Objectives:• Promote sustainable and environmentally friendly tourism

especially cycling tourism, its benefits and regional economic impacts

• Promote a trans-border cycle-tourism trail, which follows the former iron curtain (Iron Curtain Trail).

• Promote cultural tourism – transnational thematic tourism products

• http://ec.europa.eu/enterprise/sectors/tourism/sustainable-tourism/index_en.htm

Sustainable transnational thematic tourism products

11 Projects co-financed under the Preparatory Action on Sustainable Tourism - (2009-2011)

• 2010 -   6 projects to support the development of  cycling tourism ( Iron Curtain Trail, EuroVelo Network coordination and EuroVelo 3 – St James Way     

• 2011 - 5 projects to support the  development and promotion of transnational thematic tourism products ( trails/itineraries/routes  focused on different themes : cycling , culture…)

• 2012 (under Entrepreneurship and Innovation Programme) – 7 projects co-financed

• 2013 call for proposals – 6 projects will be co-financed under 2013 call.

•  http://ec.europa.eu/enterprise/sectors/tourism/cycling-tourism/index_en.htm

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Trans-European cultural & industrial tourism

• Improve EU supply by supporting the development of new touristic products based on European cultural and industrial heritage and direct funding, i.e.

• Physical routes (e.g. iron curtain route, pilgrims routes, cultural route along the Danube, …) and thematic products (e.g. European route of Historic Thermal Towns including Spa, Bath, Baden-Baden; Itinéraire culturel des Ports & Cultures de la Méditerranée, …)

• Cooperation with Council of Europe – European Institute of Cultural Routes through the Join Management Program 2013-2014

• 17-20 June2014 – 3rd edition of “Crossroads of Europe" Ferrol, Galicia, Spain

• http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=7329&lang=en&title=%22Identity%2C%2DIndustry%2Dand%2DCulture%22%2D

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CALYPSO 'TOURISM FOR ALL!'• Calypso was a pilot initiative launched in 2009, aiming at facilitating low-

season transnational tourism exchanges between Member States, Regions and other stakeholders, addressing 4 target groups:• Pensioners (>65)

• Youth (18-30years)

• Disabled people

• Families facing difficult social circumstances

Transnational projects• 10 EU projects have been co-financed so far, involving 17 EU Member

States and 2 non EU countries (Serbia and Montenegro). One of those projects developed a web-based platform eCalypso (www.ecalypso.eu), to facilitate transnational tourism in Europe, linking the supply and demand for accommodation and tourism services, professionals (B2B) and social oriented entities, helping local economies beat the offseason.

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Calypso plus: "Tourism for Seniors"

• Objectives

1. Foster the demand and supply of transnational tourism for seniors;

2. Improve tourism seasonality patterns across Europe, by contributing to the extension of the tourism season, promoting regional development and increasing European citizenship;

3. Create innovative tourism packages for seniors, which will be available and sustainable after the EU co-financed period;

4. Set up and strengthen sustainable public-private European partnerships, including SMEs, to contribute creating a European tourism domestic market for seniors in the long term

in 2014 the Commission provided co-funding to 4 projects out of about 60 applications received under the first call for proposals, published in 2013

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119 EDEN destinations

• 26 EIP member countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland,

• France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia,• Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania,

Slovenia, Spain and Turkey.

• Different annual themes:

• 2007 – rural tourism

• 2008 – local intangible heritage

• 2009 – protected areas

• 2010 – aquatic tourism

• 2011 – tourism and regeneration of physical sites

• 2013 – accessible tourism

• 2014 - gastronomy

COSME 2014-2020 objectives

COSME 2014-2020 objectives

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The Union’s programme to strengthen the competitiveness and sustainability of the Union’s enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs

Objective 1: Access to Finance

Objective 2: Access to MarketsObjective 3: Framework ConditionsObjective 4: Entrepreneurship

Allocation of the COSME Budgetoverall budget: € 2.5 billion from 2014 to 2020

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TOURISM WORK PROGRAMME 2014

Budget: €108.9 million for the 7 - year period to tourism-related actions.

Description: The actions will contribute to the implementation of the 2010 Tourism Communication "Europe, the world's No 1 tourist destination“ and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP.

Objectives:(1) increasing tourism demand, (2) diversifying tourism offer, (3) enhancing tourism quality, sustainability, accessibility, skills, information and innovation, (4) Improving socio-economic knowledge of the sector and (5) increasing Europe's visibility as a tourist destination as well as of its diverse destinations

Implementation Mode: Calls for Proposals (4), Call for Tender and Framework Contracts (6), Ad-hoc Grants (2)

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"Diversifying the EU tourism offer and products – Sustainable transnational tourism products"

Overall Objective:to support the enhancement and promotion of sustainable transnational thematic tourism products - by improving their visibility and market uptake - so as to contribute to the development and promotion of sustainable tourism in EuropeKey elements of the proposals:promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)

- SUSTAINABILITY- BE TRANSNATIONAL (5 countries + cooperation between SMEs & local public authorities)- BE THEMATIC- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT- HAVE A ROBUST BUSINESS PLAN

Budget: 1.000.000€ - co-financement of up to 75%

around 250.000€/project => 4/5 projects grantedCalendar: - publication in May 2014(tentative) - submission by August 2014

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"Increasing tourism flows in low/medium seasons"

Overall Objective:to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)

What we expect from the proposals:• To foster transnational public and private partnerships• To contribute to the creation of a European domestic market for seniors

and youths• To extend the tourism season and spread the economic and social

benefits• To capitalize on other European and national initiatives and on the

exchange of good practices• To foster European identity and combat social exclusion

Budget: 1.650.000€ (2 strands) co-financement of up to 75%around 150-200.000€/project => 8/10 projects

granted

Calendar: - publication in June 2014(tentative) - submission by September 2014

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“Synergies between tourism, high-end and creative industries”

Overall Objective:to launch a pilot exercise to increase tourist flows around niche products exploiting synergies between tourism and creative industries at European level supporting the development and promotion of a new European Route around a high-end product.

Test phase:high-end products selected on the basis of their economic potential and capacity to diversify European offer during the low season (will be defined in the specifications).

Key elements of the proposals:- DIVERSIFICATION OF THE EUROPEAN OFFER- BE TRANSNATIONAL (at least 5 countries)- PUBLIC – PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public

Authority)

Budget: 400.000€ co-financement of up to 75%total budget of the project = 533.333€

Calendar: - publication 27 May 2014(tentative) - submission by early July 2014

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PREPARATORY ACTION - “Promotion of European and transnational tourism products with special emphasis on cultural and industrial products”

"Development and/or promotion of European Routes based on European cultural and industrial heritage"

Overall Objective:To support the development and/or promotion of “routes” (physical or virtual) which have transnational or European

Key elements of the proposals:

These Routes must represent a “tourism product” , be transnational – so offered in the territories of several countries– and thematic (conceived, structured and developed around a common theme).

- 4-5 countries- Minimum 2 SMEs + public authority-

Budget: 1.000.000€ co-financement of up to 75%5 projects will be selected

Calendar: - publication end May 2014(tentative) - submission by July

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PREPARATORY ACTION - “TOURISM ACCESSIBILITY FOR ALL”

"Fostering Accessible Tourism entrepreneurship and management (title TBC)"

Overall Objective:To test the implementation of capacity building schemes whereby managers, destination managers, entrepreneurs, can learn from experienced and successful “accessible” operators, create new synergies with other operators along the supply chain, explore new market opportunities and discover a new way to make businessKey elements of the proposals:

- Public-private partnerships (SMEs and public authorities), Chambers of Commerce, other entrepreneurs, business federations- Civil society, disability groups- Business schools, universities- Cross-border or national level (tbd)

Budget: 650.000€ co-financement of up to 75%3 – 4 projects will be selected

Calendar: - publication in June 2014 (tentative) - submission by early September 2014

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Contact details

Unit E1. Tourism policy

ENTR-TOURISM-POLICY@ec.europa.eu

http://ec.europa.eu/enterprise/sectors/tourism/index_en.htm

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Thank you for your attention!Thank you for your attention!