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ETV Enhanced TV Services access menu • instant news & more • games New Digital Cable Product Launch and Rollout Materials

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Page 1: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

ETVEnhanced TV Services access menu • instant news & more • games

New Digital Cable Product Launch

and Rollout Materials

Page 2: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

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ETV: Enhanced TV Services Messaging Grid

Definition Message statements summarizing the consumer benefits of using the product.

Brand

Brand Over-Arching Key Messages: "The Fab 4"1. The best from one company with one call.2. The easiest way to get the best.3. Get what I want when I want it.4. TWC respects and takes care of me.

Digital Cable

Convenience/Choice:· The easiest way to get the very best in home entertainment.· More entertainment choices than ever before right in my home: - Including On Demand, DVR and HDTV, plus new services like Games and Instant News & More!· I can watch what I want when I want it with no extra equipment to buy.· The best picture, sound and programming available.· No Dish hassles to worry about (hidden costs, contracts, bulky dish, etc.).

Just Press the Button!™ for the easiest way to watch TV!

Access Menu

Convenience/Choice/Control· A touch of a button on my remote control gives me the easiest way to find everything great on TV.· I can watch, find and play what I want when I want.

· Now it's easier and faster to find channels by category, HDTV, On Demand favorites -- plus new services like Games and Instant News & More.

Instant News & More

Convenience/Choice/Control· No more waiting to get my local news or weather, sports scores, stock quotes and so much more.· My time is important -- now I can get the information I want when I want it, 24/7.· I can customize my information so I see only the news that's important to me (BIAP only).

· It’s easy and I can use it while I watch TV – plus it’s free!

Games

Convenience/Choice/Fun · Now I can play games on my TV and all I need is my remote control. No extra equipment needed!

· Arcade games, card games, kids games...there's a game for everyone in my family. · Now my TV gives me more fun and more choices than ever before.

· There are free games I can play plus subscription games I can preview for free (Varies by Division).

Page 3: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

3 ETV: Enhanced TV Services access menu • instant news & more • games

Phase I : Product Launch & Rollout Materials

Print: Ads, Direct Mail (Bill Inserts & Postcards)

Banners: Static & Animated

Marketing Kit & Style Guides

Graphic Elements (downloadable in both MAC & PC formats)

Different versions created & posted on Excelerate extranet for Divisionmarketers: Press “A” / Press Channel XX; BIAP / NAVIC; Visiware /Passport

Page 4: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

4Phase 1: New “Enhanced” Services Overview

NEW “MINI-MENUS”

• Access Menu - launched via the Button from any channel

• Enhanced TV Menu - launched from networks via “SELECT” Button

NEW CONTENT

• Instant News & More

• Games

• Quick Clips (Short-Form Network Video Content)

• Interactive Voting/Polling (NAVIC)

NEW FUNCTIONALITY

1.Impulse Upgrade

2.Caller ID

3.Direct-Access VOD streams

Page 5: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

5Phase 1: Access Menu

Launched via “A” Button ( = “ACCESS Menu”)

Easy ACCESS to Popular TWC Services

1. On Demand

2. DVR Show List

3. 3rd Party Applications

Introducing New Listings

1. Channel Categories

2. Free Now!

3. What’s New?

Page 6: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

6Phase 1: Instant News & More

BIAP News Application•Check news, sports, weather etc.

•Local and National information available

•Select ticker to be displayed while watching TV

•Customizable by customer

•Choose full-screen (w/video window) or “ticker” configuration

NAVIC News Application•Check news, weather, sports, zodiac and local Cinema Listings

•Local and National information available

•Search weather by cities

•Does not include a customizable ticker

•Includes: Enhanced TV functionality (Interactive Advertising, polling & voting, etc.)

Page 7: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

7Phase 1: Offline MaterialsGames - Postcard

Page 8: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

8Phase II: Online Materials - Banner Ads

Access Menu

Instant News & More

Games

Cross-Sells

Page 9: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

9Phase II: Online MaterialsWeb Site Pages & Popups

• Enhanced TV Services Landing Page

• Product Detail Pages: Access Menu, Instant News & More, Games

• Pop-Ups: Quick Guide, ETV Buttons, Customize Settings, Viewing Options, Games

• Different versions executed for Divisions:

• Access Menu (Press “A”; Press Channel XX)

• Instant News & More (BIAP; NAVIC)

• Games (Visiware; Passport)

Page 10: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

10ETV: Enhanced TV Services - Sitemap

Home PageDigital CablePage

Page 11: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

11ETV: Enhanced TV Services - Landing Page

Page 12: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

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ETV Landing Page

HDTV Spanish Programming

DVR Road Runner Movies On Demand On Screen Guide Parental Controls

Access Menu Main Page

Quick Guide Pop-up

Enhanced TV ButtonsPop-up

FAQs

Access Menu - User Flow

(The only ETV page launched in Phase 1)

Get Digital Cable

Page 13: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

13Access Menu - Product Detail Page

Page 14: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

14Access Menu - Quick Guide Pop-up

Page 15: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

15Access Menu - Enhanced TV Buttons Pop-up

Page 16: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

16Access Menu - Caller ID

• On-screen Caller ID integrates video &voice, the first true convergence of Time Warner Cable’s bundled services.

Page 17: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

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ETV Landing Page

HDTV

Spanish Pogramming

DVR Road Runner Movies On Demand On Screen Guide Parental Controls

Instant News & More Product Detail Page

Viewing OptionsPop-up

Enhanced TV ButtonsPop-up

FAQs

Instant News & More - User Flow

CustomizingYour SettingsPop-up

Get Digital Cable

Page 18: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

18Instant News & More - Product Detail Page

Page 19: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

19Instant News & More - Enhanced TV Buttons Pop-up

Page 20: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

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Instant News & More - Viewing Options Pop-up

Page 21: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

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Instant News & More - Customizing Settings Pop-up

Page 22: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

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ETV Landing Page

HDTV Spanish Programming

DVR Road Runner Movies On Demand On Screen Guide Parental Controls

Games Product Detail Page

FAQs

11 Games Pop-ups

Field Goal

Solitaire Reversi Carrot Mania

Strike Puzzle Blast

Swap It Talisman 3 Pointer

ETV Buttons Pop-Up

Games - User Flow

Get Digital Cable

Page 23: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

23Games - Portal

Page 24: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

24Games - Product Detail Page

Page 25: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

25Games Pop-up - Solitaire

Page 26: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

26Games Pop-up - Reversi

Page 27: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

27Games Pop-up - Field Goal

Page 28: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

28Games Pop-up - Strike

Page 29: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

29Games Pop-up - Swap It Talisman

Page 30: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

30Games Pop-up - 3 Pointer

Page 31: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

31Games Pop-up - Carrot Mania

Page 32: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

32Games Pop-up - Puzzle Blast

Page 33: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

33Games Pop-up - Baseball (rotates in)

Page 34: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

34Games Pop-up - Video Poker (rotates in)

Page 35: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

35Games Pop-up - Joker Slot (rotates in)

Page 36: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

36Games Pop-up - Mah-jongg Legend (rotates in)

Page 37: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

37Games Pop-up - Golf (rotates in)

Page 38: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

38Marketing Extranet - ETV Section

Page 39: ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

39Marketing Extranet - ETV Menu