etu congress - triathlon.org · 1/16/2016 · •increase profile and exposure via free-to-air...
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ETU CONGRESS
January 16th 2016
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THE CONCEPT
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An Exciting New Multi-Sport Championship
Top Quality Multi-Sport Championships:
• Combines existing official European Championships
• Limited to top sports
• Staged every 4 years from 2018
• Centrally coordinated with the sports Federations delivering the sport
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Bringing Together The European Championships
Current 2018
TennisEurope
UEFA
FIBA
FIRA-AER
UEG
EUBC
EJU
EHFCEV
Individual Championships
Collective Championships
• Coordinate schedule
• Centralised TV output
• Central brand
• Cultural festival
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Sports Programme 2018
• 7 Sports confirmed
• 12 Competition Days (4 on WE)
• 4,500 Athletes
• 9,200 Volunteers
• 12 Venues
• Mass participation events
• At least 250 hours of Host Broadcaster Programming
• 850 million cumulative European TV
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Dual Host Cities
BERLIN x 1 Sport GLASGOW x 6 Sports
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Europe Wide Terrestrial TV Coverage Via The EBU
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Sports Schedule 2018 (Provisional)
Wed. Thur. Friday Sat. Sun. Mon. Tue. Wed. Thur. Friday Sat. Sun.
Aug 1 Aug 2 Aug 3 Aug 4 Aug 5 Aug 6 Aug 7 Aug 8 Aug 9 Aug 10 Aug 11 Aug 12
Athletics
Athletics Road
Swimming
Diving
Synchro
Open Water
Rowing
Triathlon
Golf
Track Cycling
Road Cycling
BMX
Mountain Bike
Gymnastics
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ETU Triathlon competition programme for Glasgow to include:
• Individual men’s standard distance EC
• Individual women’s standard distance EC
• Mixed Relay EC
• Age Group sprint distance EC
• Locally themed sprint/super sprint distance races
Triathlon competition programme for 2018
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World Class Facilities - Strathclyde Country Park
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RECENT PROGRESS
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The New Name & Brand Identity
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Master Logo City Specific Logo Event Specific Logo
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Communications - New Brochure Website For Feb.
Twitter:ESChamps2018
Website:www.europeansportschampionships.com
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• 1st 2018 EC Board meeting held last October
• 7 sports now agreed and signed up - no further additions for 2018
• August 1st - 12th 2018 dates signed off
• 2018 EC’s Governance structure agreed between all partners
• Communications Working Group established to drive profile
2018 Sports, Dates & Governance Now Agreed
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• New brand sign off & announcement in February
• Potential public launch event in April
• Digital media strategy to be agreed
• Finalise detailed schedule/timetable of events for each sport
• Conclude all long form agreements
• Identify integration measures between all sports
• Agree approach to appointing 2022 host & sports to be included
2016 Workstreams/Priorities
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WHY?
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• Increase profile and exposure via free-to-air broadcasters
• Raise the status of the European Championships
• Increased hosting and broadcast fees
• Develop a sustainable format for long term economic security
• Create sporting heroes to inspire even greater participation
‘The whole is greater than the sum of its parts’
Why The Concept Works For Triathlon
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The Power of Aggregation - BBC Audiences (2014)
Source: BARB
View
ers
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2014 Triathlon Events on the BBCLondon Event (31/05/14) Womens Event (24/07/14) Mens Event (24/07/14) Mixed Relay (27/07/14)
ITU World Triathlon Series Commonwealth Games
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Copyright © 2011-2015 European Sports Championships Management Sàrl, Nyon. All rights reserved.This material and its content are the property of European Sports Championships Management Sàrl, Nyon. No part may be reproduced by any means or any form
without the prior written permission of European Sports Championship Management Sàrl.
Website: www.europeansportschampionships.com
Twitter: ESChamps2018