etravel europe 2016 - ptimizing conversion by eliminating all obstacles - fernando almenara -...
TRANSCRIPT
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Conversions.
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Conversions. Gimme more.
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A/B Test
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Adwords
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Retargeting
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Affiliates
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2% 3% 4% 5%
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1%conversion rate
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50%mobile traffic
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There’s a good browser. Let’s do nothing
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There’s apps. Let’s make an app
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Nobody keeps them installed.
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Responsive is for losers.
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The Customer Journey
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We got it!
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information planning booking travel feedback
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information planning booking travel feedback
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information planning booking travel feedback
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2007 20162 billion smartphones
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Travel websites have bad predictability
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Competition is based on price
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Competition is based on price
Dark Design
Pre-checked checkboxes
Small Terms and Conditions
Difficult to compare beyond price. And hidden costs are getting bigger
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Less riskyRisky
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Responsive is a very bad idea
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Responsive is for lazy managers.
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One design. Why?
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Same design? Nah. Great Experience? Yeah
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The Customer Journey is an excuse
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Truly native mobile experiences.
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TNX!
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The best car rental comparison websiteFernando Almenara - CEO
fernando @ mytripcar.com