www.GrassRootsM.com

What is Social Media?

Social Media is simply, people having conversations with each other and sharing

information through online channels

Social Media…The Big 5

Your WebsiteYour BlogFacebookLinkedinTwitter

Ground Zero…Your Website

If Your Company’s “House” Is It’s Website…Then Your Blog Is The

Living Room

TIP:Have a conversation…don’t publishBuild relationships…one at a time

Here we go again. SEO, SEO, SEO...This week I was tasked with taking all of the information that I gathered from the SEO tests that we ran for various clients and finding a way to present it in a professional manner to them. At first I thought well this shouldn't be too hard, well I thought wrong. Trying to find a balance between what the clients need/want to know and what they will understand was difficult. Having to explain, in a document, what we analyzed and the recommendations that we came up with without sounding to technical was the main issue. After reviewing all of the information and choosing what is the most important, I came up with a preliminary report. It is by no means perfect or complete and I do not believe that it will ever be. The Internet is ever changing which means that everyday someone figures out new ways to optimize organic searches, design websites, and pretty much everything else that has to do with the World Wide Web. Staying on the cutting edge of technology is a full time job but if you are able to do it you will be one step ahead of your competition. This is one of the reasons that I have to keep up to date with the SEO materials because like everything else that has to do with the Internet, there is new information everyday. You just have to be prepared to figure out what is the correct information versus the bogus information and that is a huge task just in itself. If there is one thing that you should keep up to date on if you aren’t already is SEO. It could make or break your online business strategy so don’t let your website fall behind.

The Intern...(week 5)

FAQ’s About Social Media

How do you find the time?Do you really think it works?What should I post about?My customer’s aren’t onlineWhich social media platform works the best?

Keep These In Mind

Social media is a tactic not a strategyIt works best combined with other marketing effortsIt’s not the end all be allIt’s In-bound marketing to your websiteMetrics

How Social Media Works For Your Business

You have to work itYou get what you giveIt takes time Continuous learning is necessaryExperiment, learn, try something elseAsk for help Your social media voice should represent who you are as a company

You Have To Work It…And It Takes Time

Be Sure to Choose the Right Tool for Your Market

Who's Your Target?

• Reach the 18 - 35 crowd on Facebook

• Affluent professionals network on LinkedIn

• Twitter is literally anything you want

Rules of Engagement

Listen more than you talkRemember: It’s about them, not you.Always “listen” and interact/engageProvide value far beyond your particular site or service

FacebookFacebook

TIP:Cultivate a fan base with a Facebook Page to build your brand, increase

awareness and encourage inquiries.

TwitterTwitter

TIP:Build a following on Twitter and

communicate directly with potential and existing customers.

Linkedin Linkedin

TIP:Set up a LinkedIn account to cultivate warm leads

through your existing professional contacts.

www.GrassRootsM.com

Thanks for Listening!