etop millipore
DESCRIPTION
TRANSCRIPT
ENVIRONMENTALTHREAT
AND OPPORTUNITY
PROFILE
ETOP ANALYSIS
PEST ANALYSIS
SWOT ANALYSIS
WHY ETOP??
o Helps organization to identify O-T
o To consolidate and strengthen organization’s position
o Provides the strategists of which sectors have a favourable impact on the organization.
o Organization knows where its stands with respect to its environment.
o Helps in formulating appropriate strategy
ETOP ANALYSIS
Economic factors: Technological factors:
• General economic condition.
• Rate of inflation.
• Interest rate/Exchange rate.
• Source of technology.
• Technological development.
• Impact of technology.
Socio cultural factors :Environmental factors:
o Demographic characteristics.
o Social attitudes.
o Education level , awareness, and consciousness of rights.
o Weather change
o Climatic change.
o Demand related factors.
o Suppliers related factors.
ETOP ANALYSIS
ETOP ANALYSIS
Political factors : Legal factors :
o Political system.
o Political structure , its goals and stability.
o Government policies , degree of intervention
o Policies related to licensing , monopolies.
o Policies related to export and import.
o Policies related to distribution and pricing.
FACTORS COULD INCLUDE
Political international trade, taxation policy
Economic interest rates, exchange rates, national income, inflation, unemployment, Stock Market
Social ageing population, attitudes to work, income distribution
Technological innovation, new product development, rate of technological obsolescence
Environmental global warming, environmental issues
Legal competition law, health and safety, employment law
THREAT MATRIX
Major
Threats Moderate
Threats
Moderate
Threats Minor
Threats
HIGH
HIGH
LOW
LOW
ATTRACTIVENESS
PROBABILITY OF OCCURENCE
OPPURINITY MATRIX
Very
attractive
Moderately
Attractive
Moderately
Attractive Less
Attractive
HIGH
HIGH
LOW
LOW
ATTRACTIVENESS
PROBABILITY OF OCCURENCE
PREPARING ETOP
o Dividing the environment in different sector.
o Analyzing the impact of each sector on the organization.
o Subdividing each environmental sector into sub factor.
o Impact of each sub sector on organization in form of a statement.
ETOP: Pros and Cons
Pros Cons
o Help to determine the key factor of threats and opportunities.
o Good tool to qualify the factors related to company’s strategy.
o Can consider many factors for each special case.
o It doesn’t show the interaction between the factors.
o It can’t reflect the dynamic environment.
o It’s a subjective analysis tool.
Case study : MILLIPORE
About Millipore
Millipore is a multinational, high technology bioscience company that
provides technologies, tools and services for the development and
production of new therapeutic drugs. The company, headquartered in
Bedford, Mass., serves the worldwide life science research, biotechnology
and pharmaceutical industries.
Mission and Vision
Millipore exists to provide technology, tools and services for the
development and production of new therapies and drugs that will enable
people to live longer, healthier lives. Our vision is to become the partner of
choice for critical tools, technology and services used in the discovery,
development and manufacture of new therapeutic compounds.
MILLIPORE PRODUCT LINE
1. Life science.
2. Drug discovery.
3. Sample preparations.
4. Lab water.
5. Process development.
6. Bio production.
7. Process monitoring.
Factors Impact of each Sector
Economic
Technological
Political
Legal
Socio cultural
•Fluctuation in exchange rate•Increasing rate of inflation•Worsening economic conditions
Strong R&D program•Market Leaders•Better solution providers•New “ Intergral”-2008
No significant change.
Following FCPA (Foreign corrupt practices act).•Strict IPR laws - No poaching
•No significance change.
ETOP
OF
MILLIPORE
Factors Impact of each sector
Competitive
Demand related
Governmental policies
Competition particularly from low priced products .
Downfall in demand due to low priced products . Containment of rising health-
care cost.
No excise duty only vat for product manufactured in India.
ETOP
OF
MILLIPORE
OPPORTUNITY MATRIX
• EB and CB
•Market leaders – brand value and brand
awareness.
•Special offers with OEM’s.(Agilent).
• Provide customized protocol support.
• Dedicated service team.(Toll Free numbers).
• Large installation base.
• New low budget product lines.
• Saturation point of market is far away
• New markets are opening
THREAT MATRIX
• Competition particularly from low priced
products.
•Concentration majorly on big Fishes.
• IPR laws are not so strong in INDIA.
• Switching over form process patent to product
patent
• Patent law not well defined
• Expensive products.
• Bad rapport with customers (unsatisfied
customer).
• Lack of geographical division (remote areas).
• Poor dealer network.
• Low investment in marketing.
