ethos, pathos, or logos? - cte online1).pdf · ethos ! ethos: ethics! to make the audience decide...
TRANSCRIPT
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Ethos, Pathos, or Logos?
What appeal are advertisers using to get you to buy their product?
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ETHOS, PATHOS, and LOGOS
– AS YOU ANALYZE THE ADVERTISMENTS: ! Ethos: Is it Ethical? ! Pathos: Does it make you feel a strong
emotion? ! Logos: Does it make you use your sense of
reason?
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Ethos
! Ethos: Ethics ! To make the audience decide right or wrong
about what is being presented to it ! Political issues, national beliefs, religious
issues, etc… ! Typically has contrasting colors symbolizing
the difference between good and evil.
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Pathos
! Pathos: Emotion ! To make the audience feel something about
what is presented to it ! Children, animals, illness, memories, etc… ! �Tugs at your heart strings�
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Logos
! Logos: Logic ! To make the audience think about what is
presented to it ! Statistics, facts, authorities, etc… ! Very straightforward, and not �fluff�. It has a
very scientific, factual approach.
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Can some advertisements have more than one appeal?
! Yes! The more appeals used in an ad the more likely the consumer is to connect with it.
! For this activity, please note which persuasive appeal (ethos, logos, or pathos) is the PREDOMINANT technique used and explain why briefly (in a few words)
! You can add your response in an annotation in GoodReader
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Ethos, Pathos, or Logos?
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Ethos, Pathos, or Logos?
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Ethos, Pathos, or Logos?
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Ethos, Pathos, or Logos?
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Ethos, Pathos, or Logos?
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Ethos, Pathos, or Logos?
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Ethos, Pathos, or Logos?
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Ethos, Pathos, or Logos?
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Ethos, Pathos, Logos?
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Ethos, Pathos, or Logos?