ethographic opportunity analysis 2011(delcore&mullooly)
DESCRIPTION
In brief, here are the Steps: –1. Find a routine, taken-for-granted task/service/product, –2. “Hang out” and “thickly describe” it in a notebook, –3. In a one page pitch, suggest some sort of innovation that will add value.TRANSCRIPT
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Sweet Chocolate
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Henry Ford’s Assembly Line
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Shushi in US
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Sugar Beets in 1870s
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Japanese Automotive
Administration
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Sweet Chocolate
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Master of Innovation as improvement of an existing
good
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The Macintosh Interface
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Apple is a Software Company (Jobs)
The Ipod’s Itunes Store
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Apple is a Software Company (Jobs)
The Iphone’s App Store
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Apple is a Software Company (Jobs)
The Ipad’s App Store
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How can you find these opportunities?
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The AnthroGuy Himself Professor Hank Delcore
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Observe, analyze, suggest, but do not be vague with your suggestion.
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Final Quiz:
Can you notice any Opportunities in the following…
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Final Quiz:
How about here?
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Thanks for your Time