ethographic opportunity analysis 2011(delcore&mullooly)
DESCRIPTION
In brief, here are the Steps: –1. Find a routine, taken-for-granted task/service/product, –2. “Hang out” and “thickly describe” it in a notebook, –3. In a one page pitch, suggest some sort of innovation that will add value.TRANSCRIPT
Sweet Chocolate
Henry Ford’s Assembly Line
Shushi in US
Sugar Beets in 1870s
Japanese Automotive
Administration
Sweet Chocolate
Master of Innovation as improvement of an existing
good
The Macintosh Interface
Apple is a Software Company (Jobs)
The Ipod’s Itunes Store
Apple is a Software Company (Jobs)
The Iphone’s App Store
Apple is a Software Company (Jobs)
The Ipad’s App Store
How can you find these opportunities?
The AnthroGuy Himself Professor Hank Delcore
Observe, analyze, suggest, but do not be vague with your suggestion.
Final Quiz:
Can you notice any Opportunities in the following…
Final Quiz:
How about here?
Thanks for your Time