ethics of being online for lawyers
TRANSCRIPT
JABEZ LeBRET
Where We Are
Our BookAMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
2005
Online = Website
2015
Online = Presence
No AdsNews
ArticlesLaw Firm
Directory Listings
Howell, Homer, LeBret LLP1775 Mentor Street #302
Cincinnati, OH 45212513-444-2016
Howell, Homer, LeBret Law Firm1775 Mentor St Suite 302
Cincinnati, OH 45212513-423-4487
Google+ Local
16,713 Views No Branding
No Images
Google+ Local
Replace image with g+ pic with visits data
Your Directory Listing Ethics1.Link to Website 2.Once you Claim the listing you are responsible 3.Comparative Speech 4.With no commercial speech it is not an advertisement 5.Make statements that imply results 6.Jurisdiction correct? 7.Practice Areas correct?
@jabezlebret
WHY REVIEWS MATTER
67% OF CONSUMERS
READ 6 REVIEWS OR
LESS TO MAKE UP THEIR MIND
SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS P E R S O N A L RECOMMENDATIONS
79% 73%
Reviews
Where to Get Reviews:
@jabezlebret
Reviews
Reviews• Don’t make up proKiles to write reviews • You can’t write your own online reviews • Don’t pay for reviews • Be careful when asking for reviews • You are responsible for the content of that review EXAMPLE: Joe Smith leaves a review: “Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
Your Website Matters
Your Website
Your Website
Your Website
Your Website Disclaimer
Your Website Ethics1. Have at least one lawyer contact information 2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you”
3. Comparative Speech 4. No advertising disclaimer needed when has a family, close personal, or prior professional relationship with the lawyer.
5. Make statements that imply results 6. Disclaimers are your friend 7. Not a full-‐time ofKice, say “by appointment only”
@jabezlebret
CONTENT
Search Engine Benefit
Google Authorship
Content - Blogging
SEO Value? Deeper Content
Fewer PostsStill Good
Add Personality
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.”
Nevada Divorce Attorney + 12 Other States
City PagesPractice Area Pages
Other Content
Lawyer Bio(s)
Your Content Ethics1. Avoid mentioning clients by name 2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you”
3. Comparative Speech 4. No advertising disclaimer needed when has a family, close personal, or prior professional relationship with the lawyer.
5. Make statements that imply results 6. Mentioning Judges, Neutrals, Politicians
@jabezlebret
COMPETENCY
Social Media
@gngfound
Branding Cover Image
Likes Geo Info Keywords
@gngfound
@gngfound
LINKED IN
Social Media Nicolle Schippers ARAG Ethics Game:
Case is finally over. Unanimous verdict! Celebrating tonight.
Social Media Ethics Game:
Another great victory in court today! My client is delighted. Who wants
to be next?
Social Media Ethics Game:
Just published an article on wage and hour
breaks. Let me know if you would like a copy
Ethics•What counts as advice • Is this Advertising •Don’t Imply Results or Mislead •Creating a client relationship •Discovery issues •Keep records of ads •Mentioning Judicial OfKicers, Neutrals etc
Our BookAMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
Referrals Are Going Online
Before They Meet The Lawyer
2005
Online = Website
2015
Online = Presence
2005 2015
2005
2015
Page #1 Google
Firm WebsiteFirm Website
Images
LinkedInYelpAvvo
Page #1
ReviewsThe Knowledge Graph
WHY REVIEWS MATTER
67% OF CONSUMERS
READ 6 REVIEWS OR
LESS TO MAKE UP THEIR MIND
SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS P E R S O N A L RECOMMENDATIONS
79% 73%
Reviews
Where to Get Reviews:
@jabezlebret
Reviews
Reviews
Reviews
Your Website Matters
Your Website
Your Website
Keyword Stuffing
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
1.Repeating the same words or phrases so often that it sounds unnatural, for example:
Keyword Stuffing1.“Blocks of text listing cities and states a webpage is trying to rank for”
Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks
MOBILE
25%
Impact of Mobile
25%
9%66%
Desktop Tablet Mobile
data from 30,191 visits from August 2014
@gngfound
MOBILE WEBSITE SEARCH
CONTENT
Content - Blogging
SEO Value? Deeper Content
Fewer PostsStill Good
Add Personality
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.”
Nevada Divorce Attorney + 12 Other States
@gngfound
ONLINE VIDEO
Social Media
Social Channels
•Avvo •Website •Facebook •LinkedIn •Twitter
@jabezlebret
•Google+ •Thumbtack •Press Releases •Instagram •Guest Posting
