Twitter: Ethics, Dos & Don’ts, Rumors, VerifyingSocial Media Writing| Fall 2013 #SMW_MC

Ethics Disclosure Source Sensitivity Careful with opinions Honesty

Do• Connect • Have a strategy

• Share • Know your audience

• Verify • Be interesting

• Admit when you’re wrong, publicly

• Be relatable, human

• Respond • Monitor

• Follow Rule of Thirds

Don’ts Steal Delete Ignore Start fights Make things up Link bait Link accounts

Learn from others’ mistakes

Source: Washington PostSource: Digiday

Kenneth Cole … TWICE

First about Egypt in 2011 …

Then about Syria in 2013 …

KitchenAid

Log out of work accounts!

Nothing is Private Don’t lose your job. Even if your account is set to private

Screengrabs Manual RT

Rumor Mongering: Hurricane Sandy

Rumor Mongering: Boston Bombing

Wrong suspects Three bombs More undetonated bombs NY Terminal Evacuation

What are your tips?