ethics and social responsibility in marketing chapter 4

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

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ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

CHAPTER 4

• Ethical/Legal Framework in Marketing

• Current Perceptions of Ethical Behavior

NATURE AND SIGNIFICANCE OF MARKETING ETHICS

Page 3: ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

UNDERSTANDING ETHICAL MARKETING BEHAVIOR

Page 4: ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

• Societal Culture and Norms

• Personal Moral Philosophy and Ethical Behavior

•Moral Idealism

•Utilitarianism

UNDERSTANDING ETHICAL MARKETING BEHAVIOR

Page 5: ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

• Business Culture and Industry Practice• Ethics of Exchange

Caveat emptor Consumer bill of rights

• Ethics of Competition Economic espionage

• Corporate Culture and Expectations• Codes of Ethics

• Ethical Behavior of Top Management and Co-Workers Whistleblowers

UNDERSTANDING ETHICAL MARKETING BEHAVIOR

Page 6: ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

• Concepts of Social Responsibility • Profit Responsibility

• Stakeholder Responsibility

• Societal Responsibility Green marketing ISO 14000 Cause-related marketing

UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING

Page 7: ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

• The Social Audit: Doing well by Doing Good Sustainable development

• Turning the Table: Consumer Ethics and Social Responsibility

UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING

Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

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