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MEANING

Greek word ETHIKOSMeansCHARACTER

Study of Behaviour and values

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ETHICS

Ethis is the study ofBehaviour

!hat is Good and !hat is!ron"

Branh of #hiloso$hy

Siene of %orals

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You need to be

more and moreselfess

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Ation as $er standards&Ethial

'ot as $er standards ()n

Ethial

Ations whih are law ful %aynot *e ethial

E"+,-rinkin" alohol

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Differentiate Human Beings fromAnimals

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ORIGIN

What is Right andwhat is wrong

Rules by society =Ethics

rom Olden !ays

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ORIGIN IN IN!IA

Bha"awad Gita.E-AS

)$anishads

'eeti shatra *y hanakya.edanta

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ORIGIN IN WE"#

Sorates/012&322BC4

#lato/056&306BC4

Aristotle/370&355BC4

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ETHICA8 OR )'ETHICA8 9

8ayin" of e%$loyees afterassuyrin" no layo:s

O$eratin" aner treat%ententre with to*ao o%$any

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!IEREN$E"

Morals Ethis

%atin word &MO"'

"ocialin Nature

(ased on $ustoms

Acce)ted byreligious*culturalinstitutions

General)rinci)les+riends ,

amily- Narrow "co e

Gree. word &Ethi.os'

/ersonalin Nature

(ased on /ersonal

As)ects

/ersonally acce)ted

/ersonal)rinci)les+own-

Wider sco e

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RE%IGION 0" E#1I$"

.S

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E#1I$" 0" %AW

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GO8-E' R)8E O; ETHICS

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2N!AMEN#A% /RIN$I/%E" O E#1I$"

I'TEGRIT

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E#1I$" 2NI0ER"A%*$ON"#AN#3

Ethial $rini$les are so%e thin" we

follow re"ularly in our lifeSo%e $rini$les are universal+

Ri"ht !ron"

1onesty %ying

Reliability $heating

Mutual res)ect "tealing

Non4iolence

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E5$E/#ION"

a+Thief *reaks in to your ho%e

!ill you tell truth9

*+Can a dotor reveal the serious

illness to $atients

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Many Ethial values have han"ed *asin"on han"es in soiety and ti%e

E">A*ortion&I%%oral *ut not now

Child %arria"e,sati,untouha*ility,aste

Ethial values di:erent in %any ultures

E">#oly"a%y,usin" orna%ents

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Morality *ased on #ersonal$ere$tion

!hih is "ood for so%e one %ay not*e "ood for so%e one else

E">Terroris%!estern ulture

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(RAN$1E" O E#1I$"

Meta Ethis&Studies %eanin"

'or%ative Ethis&Gives $resri$tion

A$$lied Ethis&)se of Ethis E">Medial ethis,le"al Ethis,A?;Ethis,Environ%ental Ethis,Business

Ethiset+,

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NA#2RE O E#1I$"

Standards of Behaviortells us how to

*ehave 'ot sa%e as ;eelin"s

;eelin"sersonal

Ethis is not reli"ion *ut it is advoated*y reli"ion

Ethis is not law *ut law ontains ethis

.ary fro% soiety to soiety

Ethis is notsiene

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W1Y E#1I$" !II$2%# #O2N!ER"#AN!3

Thou"h it is o%%on in daily life

-i@ultya+Base for Ethial standards9

*+How an we a$$ly these standards9A$$liation *ased onde%and of

the situation

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"O2R$E" #O E#1I$A% "#AN!AR!"

%aor soures

+)tilitarian A$$roah

5+Ri"htsD-eontolo"ial A$$roah

3+;airness A$$rroah

0+Co%%on Good A$$roah+.irtue A$$roah

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2#I%I#ARIAN A//ROA$1 -o %ore "ood do less har%

#rodue *alane *etween"ood and har%

-eals with onseuenes

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RIG1#" A//ROA$1

Ethical action is which that protects and

respects the moral rights who gotafected

Based on Human Dignity gives ability to

choose reelywhat they do with theirlives

Eg!Ten commandments

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AIRNE"" A//ROA$1

Aristotleontri*uted this idea

TREAT A88 H)MA' BEI'GSEF)A88

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$OMMON GOO! A//ROA$1

"ie is good in itseland our actions

contributed to that lie Relationshi$ *ased on Ethical reasoning

Calls o%%on onditions for welfareofEvery one

Syste% of law,E:etiveEnfore%ent,Eduational syste% oreven $u*li relational areas

#

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0IR#2E A//ROA$1

Anient A$$roah

Ethial ations onsistentwith so%e idealvirtues/Beliefs4

Honesty,Coura"e,Co%$assion

Generosity,Tolerane,

;idelity,Self ontrol&W1A# 6IN! O /ER"ON WI%% I (E$OME I I !O

#1I"'

&I"#1

I"A$#ION

$ON

"I"#EN

#

WI#1

MYA

$#ING

A#M

Y

(E"#3

'

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(2"INE"" E#1I$"

A$$liation of Every day %oral or

Ethial nor%sto Business

Bein" Ethial reuires atin" withawareness of how

#roduts and Servies Ations of E%$loyees

Stake holder and soiety

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Code of ondut for doin"

Business )nite in o%%on $ursuit ofustie (Mahat%a Gandhi

TruthfulnessinBusiness,ondutreetion of their ountry

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NEE!A$$liationof Ethis in Business

Authority to use 'aturalResoures

En"a"ed in Soial Contrat

Business %an&Trustee

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Maor E%$hasis on CSR

#esponsible or Share holdersand Sta$e holders

Ethics in Companys %&ISSI'(Statement

)ro*t &a+imisation to ,ealth&a+imisation

E#1I$A% IN%2EN$E ON (2"INE""

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E#1I$A% IN%2EN$E ON (2"INE""

Areas of Business Ethial #ratie

/lant location En4ironment Im)act

/roduct /ollution

/urchase , "torage No hoarding o7 8nishedgoods

#rans)ortation "a7ety Regulations

Ad4ertising Realistic $laims

inance A))reciation o7 $a)ital

/ersonnel E9uitable treatment

(ENEI#" O O%%OWING (2"INE""

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(ENEI#" O O%%OWING (2"INE""E#1I$"

Easier han"e %ana"e%ent

Stron" tea% work and $rodutivity

Enhaned E%$loyee "rowth

Guarantee that $ersonnel $oliiesare le"al

Hel$s to detet violations easily

Hel$s to %ana"e values assoiated

with uality %ana"e%ent, strate"i$lannin"

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ETHICA8 -I8EMMAS

-ile%%a %eans ConfusionEthial dile%%a> E"Ra%a

o

O*ey or Rule

kin"do%

rises When there are Alternati4es

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E#1I$A% !I%EMMA" IN (2"INE""

Only few issues are strai"ht forward

In %any ases onits with outlear o$tion

Arises to %ana"er to deide*etween

i4Ri"ht and wron" ii4Ri"ht ? Ri"ht

In ndin" solutions *usiness %an fae Ethial dile%%as

Most often *usiness interests onit with %oral values

E"+, Bri*e Or a %eans of sales $ro%otion

G)I-E8I'ES TO HA'-8E ETHICA8

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G)I-E8I'ESTO HA'-8E ETHICA8-I8EMMA Define problems clearly

Stood on the other side of the fence

How did the situations arise?

Intention in making that decision

Who will injure by your decision?

What is probable results of the decision?

Can you discuss with affected parties before decision?

Symbolic potential of your action, if understood or

misunderstood?

!ceptions to your stand?

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W1Y E#1I$A% /RA$#I$E"3

S8I#S&R"# Self Interest

$# %eward &oti'e(# Social )ressure

*# +egal eed

-# Consistent with profit &oti'e

.# Image

/# )ayback )rinciple

GOI EOR#" #O EN"2RE E#1I$A%

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GOI EOR#" #O EN"2RE E#1I$A%(E1A0IO2R

0C1 and C1I

2igilance Commission

%ight to Information 0ct

)ublic Interest +itigation

3ransparency

4mbudsman

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IN"#I#2#IONA%I:ING (2"INE"" E#1I$"

Code of EthisCo%$liane o@er

Ethis o%%ittee

Teahin" in M-#Jso%*uds%an