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    Ethical Codes

    John BatemanLecture 8

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    By way of introduction:

    We are dedicated to conducting business

    according to all applicable local and

    international laws and regulations.andwith the highest professional and ethical

    standards.

    Extract from a companys Code of Ethics,July 2000

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    Lecture content

    Definition

    Types of Codes

    Focus 1: Company Codes

    - Rationale

    - Prevalence

    - Examples

    - Evaluation

    Focus 2: Professional Codes

    - Professions?

    - Role of Code

    - Example Accountancy profession

    - Justification- Problems/Issues

    Focus 3: Principles of Public Life

    And finally..

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    Definition

    Crane & Matten define ethical codes as

    ..voluntary statements that commit

    organizations, industries or professions tospecific beliefs, values and actions and/or

    that set out appropriate ethical behaviour

    for employees (p191)

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    Types of code

    Corporate/organisational codes

    Professional codes

    Industry/sector codes (for example as developedby trade associations for their members)

    International codes (Ethical Trading Initiative,

    Caux Roundtable) (see lecture on Globalisation) Others - principles for public service, codes for

    3rdsector volunteers, ethical research code for

    Sussex students

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    Prevalence/popularityA must-have for big business?

    Crane & Matten estimate that two-thirds of

    UK businesses and that virtually all US

    large firms have one

    Uptake for SMEs is lower

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    Sowhat goes into a company

    code? General statements of principles and values

    (what we stand for)

    Practical guidance on what to do (resolvingethical dilemmas?)

    Might address particularly sensitive issues suchas

    - bribery/corruption (eg for MNCs);- environmental issues (e for oil companies)

    - labour exploitation (for clothing industry)

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    Some typical buzzwords

    1 .Example 1: Hewlett Packards code:

    - Honesty

    - Excellence- Compassion

    - Citizenship

    - Respect

    - Fairness

    - Excellence

    - Responsibility

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    continued

    2. Example 2 Boeings code:

    - Avoidance of conflicts of interest

    - No personal gain through inappropriate use of

    information- Confidentiality

    - Fair dealing

    - Compliance

    - Reporting others who breach the code

    NB also see the BAe Systems Code on the Study Directsite

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    An ethical culture: key elements

    Ethical code

    Committed leadership

    Ethical training

    Advice on ethical dilemmas

    Reporting, investigating and disciplining misconduct

    Build in to appraisals (rewards)

    Stay ahead of regulation

    Accountability from the top: do as I do not just do as Isay

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    Evaluation: the positives

    Reputational advantages: a goodcompany to do business with/trusted

    brand Improve risk/crisis management

    Create cohesive & ethical corporate

    cultureAvoidance of fines/sanctions/boycotts

    Helps to achieve kite-marks

    Sends out right signals to stakeholders

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    Evaluation: the negatives

    Raises stakeholder expectations

    Can be vague and open to interpretation

    If not policed (followed-through) then

    wont work

    Limited buy-in within organisation

    Not perceived as meaningful

    Could be overly bureaucratic/time-

    consuming

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    Focus 2 Professional Codes

    Firstly: what is a profession?

    Teacher?

    Social Worker? Counsellor?

    Architect?

    Estate agent?

    Management Consultant?

    Professional footballer?

    Racehorse?

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    It all depends on.

    .what we mean by profession

    Pay?

    Status?

    Expertise?

    Autonomy?

    Exclusive right to practice?

    Self regulation?Professional qualification?

    Professional body?

    Code of ethics?

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    Duties of a doctor

    Make the care of your patient your first concern.

    Protect and promote the health of patients and

    the public. Provide a good standard of practice and care.

    Treat patients as individuals and respect their

    dignity.

    Work in partnership with patients.

    Be honest and open and act with integrity.

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    FUNDAMENTAL PRINCIPLES IN CODES OF CONDUCT

    FOR PROFESSIONAL ACCOUNTANTS

    Members should:

    at all times maintain the good reputation of the profession and its abilityto serve the public interest,

    perform with:

    integrity

    due care

    professional competence

    independenceobjectivity

    confidentiality, and

    not be associated with any misleading information or misrepresentation.

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    MOTIVES INFLUENCING PEOPLE AT

    KOHLBERGS SIX STAGES OF MORAL REASONING

    STAGE DESCRIPTION MOTIVE FOR DOING RIGHT

    Preconventional Self-interest

    1.Obedience Fear of punishment and authorities

    2.Egotisminstrumental

    and social exchange

    Self-gratification, concern only for oneself

    Lets make a deal

    Conventional Conformity

    3.Interpersonal concordance Role expectation or approval from others

    4.Law and duty (social order) Adherence to moral codes,

    or to codes of law and order

    Post-conventional,

    Autonomous or Principled Interests of Others

    5.General individual rights

    and standards agreed

    upon by society

    Concern for others, and broader

    social welfare

    6.Self-chosen principles Concern for moral or ethical principle

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    Professional Codes: positives

    - Protecting and serving the public (eg CivilEngineering!)

    - Guidance for professionals (from professionals)

    - Aspiration and inspiration (high standards ofpractice)

    - Common & consistent standards

    - Professional credibility and back-up

    - Deterrence and discipline (sanctionsbeingstruck-off)

    - Pre-empts state regulation (keeping your ownhouse in order)

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    And problems/issues

    A smokescreen behind which professionals can getaway with things?

    Keeps a profession exclusive and inward looking?

    Self-servingie professional collusion reducescompetition?

    Flawedin wording/interpretation/implementation

    Maintain professional autonomy at the expense of good

    management (eg professionals might be blind tocostings?)

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    Focus 3: Ten principles of public

    life for politicians Selflessness

    Honesty and integrity

    Objectivity

    Accountability

    Openness

    Personal judgement

    Respect for others Duty to uphold the law

    Stewardship

    Leadership

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    And finally.

    1.Boeing

    - 2005 CEO forced to resign following an affairwith an employee

    - 2005 Chief Financial Officer convicted2. H-P

    - 2010 CEO resigns after admitting a closepersonal relationship with a contractor who

    received improper payments3. BAe Systems

    - 2010 fined by both the US and UK governmentsfor false statements/false accounting

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    And our public servants?

    - 2009 onwards a series of revelationsabout MPs claiming false expenses

    several MPs and Lords imprisoned forfalse accounting

    - Remember the companys Code of Ethicswe quoted at the start? The company

    was..?

    A great code of conduct doesnt (always)make for great conduct!

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    Reading

    Crane & Matten, Chapter 5 especially

    pp191-201