ethernet solutions & positioning - pit 2012 cpe portfolio fsp 150cc-xg210 (10ge cpe) •...
TRANSCRIPT
ADVA 소개
© 2012 ADVA Optical Networking. All rights reserved. Confidential.22
Company Introduction
© 2012 ADVA Optical Networking. All rights reserved. Confidential.33
“Our mission is to be the trusted partner for innovative Optical+Ethernet transport solutions
that ADVANCE next-generation networks fordata, storage, voice and video services.”
ADVA Optical Networking
Your trusted partner for speed and innovation
Our History• 17 years of innovation(1994)
Our Markets• Operator, enterprise, government, research & education
Our Quality Commitment• ISO 9001/TL 9000 and ISO 14001
Our Leadership• #1 in Ethernet Access Devices• #2 in Metro DWDM (Europe)
© 2012 ADVA Optical Networking. All rights reserved. Confidential.44
Focus on Growth Challenges
Cloud Computing drives
ENTERPRISENETWORKS
Three solid growth trends drive expanding opportunities and sustainable demand
“IPTV Service Revenue will grow from US$17.5
billion to US$46 billion in 2014.”
Multimedia Research Group, Inc. June 2010
Web 2.0 and Videodrive
CARRIER INFRASTRUCTURE
Mobile Broadband drives
ETHERNET ACCESS
“Global mobile data bandwidth usage
increased 68% in H1 2010 alone.”
Allott Communications,
September 2010
“The industry is poised for strong growth through 2014,
when worldwide cloud services revenue is projected
to reach $148.8 billion.”Gartner, June 2010
© 2012 ADVA Optical Networking. All rights reserved. Confidential.55
Our Global Presence
Richardson Atlanta Munich Meiningen Berlin Singapore Shenzhen
Headquarter
Office
Representative
© 2012 ADVA Optical Networking. All rights reserved. Confidential.66
Customer-Optimized Sales Model
e.g.
CUSTOMER
Vertical segmentsTurnkey solutionsRegional focus
SizeRelationshipsGeographic presence
Operational excellence with a three-pronged distribution model allows ADVA Optical Networking to flexibly address customer needs
© 2012 ADVA Optical Networking. All rights reserved. Confidential.77
Our Product Family and Solutions
Ethernet Access Metro
Optical Access
Enterprise
Core
© 2012 ADVA Optical Networking. All rights reserved. Confidential.88
Operators R & E
Our Broad Customer Base
Global success with Optical+Ethernet solutions
Enterprises
© 2012 ADVA Optical Networking. All rights reserved. Confidential.99
Application & Solution Overview
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1010
I. Cloud Computing- Data Center Connectivity
Enterprise
Networks
Scalab
leop
tical intercon
nects
All Protocols
Lowest Latency
Highest performance
Optical connectivity for highest capacity and lowest latency
Scalable capacity
Built-in encryption
Direct switch/router interworking (qualification)
Limited use of optical technologies
High latency due to non-transparent connectivity
Limited security
Standard Data Centers Mega Data Centers
High Availabilityand Security
Xdt
99.999
Mixed Technologies
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1111
I. Cloud Computing What should enterprise customers care about…?
• Highest availability• Low latency• Proven interoperability• Environmental Protection• Secure design and transport• Simplicity and Ease of Use• Future proof system
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1212
I. Cloud Computing Ultra-Low Latency Optical Networks
New York
Reduce your latency between trading hubs to a minimum
Chicago
Inline Amplification
Regeneration
Dispersion Compensation
Color Conversion
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1313
I. Cloud Computing Optical Transmission with Encryption
Modular approach, can be added per-channel on an as-needed basis
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1414
I. Cloud Computing 100G Metro in the Public
• See on YouTube• http://www.youtube.com/watch?v=IIt8W8P_0ls
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1515
Leading feature set
I. Cloud Computing FSP 3000 - Unique selling points
Lowest Power consumption More than 50% lower power consumption compared to competitors
The scalable opticaltransport solution
Lowest Latency transport Latency optimized transponder cards for synchronous enterprise applications
Lowest TCO Most cost effective system in the market Simple and straight forward system architecture allows for fast and easy
setup and maintenance
Lowest Space requirement 50% higher rack space efficiency
Support of all enterprise protocols and I/Fs:ESCON, FICON,1/2/4/8/10G FCGbE, 10GE, IB (SDR, DDR, QDR), 40G, 100G
Qualifications for all major enterprise apps (e.g. IBM GDPS(PSIFB)) Optical line monitoring (OLM, OTDR, OSA) Encryption Sophisticated optical layer: ROADMs, EDFAs, RAMAN, DWDM 120λ
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1616
II. Mobile Broadband Demand - Mobile backhaul
CarrierEthernet Access
Intellig
ent Eth
ernet A
ccess
Fiber infrastructure
Synchronization
TDM support
Mobile Broadband
Fiber-based Ethernet backhaul for differentiated mobile services
Higher capacity
Lower cost per bandwidth
Flexible and rapid upgrade path
Inflexible scaling options
High bandwidth cost
No service differentiation
TDM/ATM-Based Network Packet-Based Network
Service assurance
TDMoE
99.999
Copper and microwavePDH
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1717
II. Mobile Broadband Demand FSP 150 Ethernet Access System
• Premium applications• Cell Tower Backhaul• High-Frequency Trading• Business services
• Key Features• Carrier-grade operational design• FPGA architecture for high
performance and flexibility• TDM-like historical PM data
• Benefits• Eliminate truck rolls• Accurate and scalable OAM• Multi-service Ethernet transport
#1ADVA16%
Vendor #212%
#39%
#47%
Others56%
Infonetics Research 4/2011
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1818
II. Mobile Broadband Demand We focus on carrier-class operation
• Turn-up and test• Low-touch provisioning + CLI / GUI / SNMP configuration• Validate installation with RFC-2544 test and export acceptance report
• Performance Monitoring• Service Assurance stats, e.g. loss, latency and jitter• Threshold crossing alarms for all PM attributes
• Troubleshooting without truck rolls• Loopback and throughput/latency test suite• Dying Gasp alert and cable integrity check
• EMS/NMS/OSS integration• Inventory, alarming, monthly SLA reports…
Ethernet/IPWAN
Business customer LAN
Servicedemarcation
Primary Objectives
Reduce truck rolls
Accurate and scalable PM
© 2012 ADVA Optical Networking. All rights reserved. Confidential.1919
FSP3000 can measure quality of the transport with 5TCE card
Switch/routers and QOS largely determine application latency
FSP150 used to mimic end-devices, adjacent to data
In-line would add another store-and-forward hop
L2 and L3 service assurance (frame loss, delay and jitter)
Collect conformance data and alarm on violations
II. Mobile Broadband Demand Low-Latency Hybrid Network Monitoring
Packet application Optical transport Packet application
FSP150CC
router
dataFSP150CC
clientrouterspeed of light
Forwarding / Queuing
© 2012 ADVA Optical Networking. All rights reserved. Confidential.2020
Mapping Sync distribution topology / status
Clock AccuracyFrequency and phase accuracy
Clock AnalysisClock performance monitoring
PTP Network AnalysisPTP path monitoring / testing
Injection Check locking of slaves to masters
Clock Accuracy
Mapping Clock Analysis
PTP Network AnalysisInjection
Frequency
step/Wander
II. Mobile Broadband Demand Synchronization SLA Suite
© 2012 ADVA Optical Networking. All rights reserved. Confidential.2121
E2E OAM/PM + EoPDH, 10GE , CES , Ring = Ubiquitous Ethernet
II. Mobile Broadband Demand ADVA 2012 CPE portfolio
FSP 150CC-XG210 (10GE CPE)• Redundant 10GE uplinks• Two client modules for 8xGE or 10GE• I-Temp hardened & Sync-E/1588v2
FSP 150CC-GE206V (Expandable GigE)• 6x GE client interface (+8 more option)• 2x personality modules, e.g. PWE• I-Temp hardened & Sync-E/1588v2
FSP 150CC-GE201 (GigE CPE)• 1x 10/100/1000/SFP client interface• Fanless and I-Temp hardened• Sync-E/1588v2 option
FSP 150CC-GE112/GE114/GE114S• 4 or 6 GigE with SFP/Cu combo• Small scale CPE, half-width• I-Temp hardened, AC/-48VDC/+24VDC
FSP 150CC-T1804/T3204• 8x DS1/E1 or 2x DS3/E3 uplink• 4x Ethernet (2 GigE with SFP combo)• LCAS or future MLPPP uplink protection• I-Temp hardened, AC/-48VDC
© 2012 ADVA Optical Networking. All rights reserved. Confidential.2222
II. Mobile Broadband Demand FSP 150EG-X Edge Gateway Switch
• Traffic Features• 140Gbps bi-directional service bandwidth• IEEE 802.1Q, IEEE 802.1ad • IEEE 802.1ah/Qay hardware ready • MPLS-TP hardware ready
• Traffic Interfaces• 100/1000 Mbps and 10Gbps line cards• PWE Headend line card• SONET/SDH line cards
• Service Features• OAM: EFM, CFM (802.1ag) and PM (Y.1731)• Ethernet protection mechanisms: IEEE 802.3ad
LAG w/ and w/o LACP, G.8031 & G/8032• MEF 6 & 10.1:E-Line, E-LAN & E-Tree
• Timing Features• Synchronous Ethernet & SSM• IEEE 1588v2 Transparent and Boundary Clock• External Timing Interfaces
© 2012 ADVA Optical Networking. All rights reserved. Confidential.2323
Au
tomated
end
-to-end
service man
agem
ent
III. Web 2.0 and Video- Agile Core Network
Control Plane
ROADM+
100G+
Flexible and efficient
Easy to operate
Converged technologies
Static
Purpose-built
Separated layer
Traditional optical networks
Agile optical core networks
Automated packet and optical transportA scalable NGN foundation with flexibility and simplified operation
DWDM
Carrier Infrastructure
New Applications
© 2012 ADVA Optical Networking. All rights reserved. Confidential.2424
III. Web 2.0 and Video Unrestricted Wavelength Connectivity Add-On to Standard ROADM Configurations
Efficiency and simplicity by superior revolutionary ROADM technology
vROADM
TX
Directionless
ROADM
TX TX
Contentionless
ROADM
TX
Fixed Dir-/Colorless
ROADM
TX
CSM CSM WSS a/d
• … is a fully non-blocking switch array
• … is designed to be used together with coherent channel card interfaces
• … will be based upon flexible-band (LCoS) technology
Contentionless add/drop …
Thank you제품 문의 : 이기우이사 (010-4369-3429)