estimate demand function & forecast demand

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    &STIMATE DEMAND FUNCTION ORECAST DEMAND&OR INTERNET EMAIL

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    Contents

    Introduction1

    pecifying the DemandFunction2

    &egression Estimation3

    emand Forecasting4

    &onclusion Discussion5

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    Introduction

    mprovement in ICTliteracy

    eclining Cost ofComputing

    hanging Culture

    nables a Telco operanables a Telco operat o plan the future activitio plan the future activiti o make decisions on investo make decisions on invest

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    Demand Function

    DemandDemandforfor

    InternetInternet&&

    EmailEmailserviceservice

    TT

    DD II

    Telephonesubscribers

    Governmentinitiatives

    Consumer sPrice Index

    ( )CPI

    Dependent variable

    Quantity demand

    Independent variables

    Telephone

    subscribers

    CPI

    Government

    initiatives

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    Specifying the Demand Function

    vLinear = +a b T+ cI+ eDv og Linear

    =n Q ln f+ ln T+ lnI+ jDvLegend

    :Q Quantity demand :T Telephone subscribers : I Consumer s Price Index

    :D : :0 Year 1996 to Year 2001 and 1

    Year 2002 to Year 2009

    v

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    Data

    Year umber of&nternet

    mailsubscribers

    umber ofelephone linesubscribers

    onsumerrice Index overnmentCTInitiatives

    1996 ,2 504 ,255 049 ,1 907 01997 ,10 195 ,341 622 ,2 089 0

    1998 ,18 984 ,523 529 ,2 284 0

    1999 ,25 535 ,669 113 ,2 392 0

    2000 ,40 497 ,767 411 ,2 540 0

    2001 ,61 532 ,827 195 ,2 900 0

    2002 ,73 468 ,883 108 ,3 176 12003 ,85 500 ,939 013 ,3 377 1

    2004 ,93 444 ,991 239 ,3 632 1

    2005 ,115 000 , ,1 243 994 ,4 055 1

    2006 ,130 000 , ,1 884 076 ,4 356 1

    2007 ,202 348 , ,2 742 059 ,4 896 1

    2008 ,234 000 , ,3 446 411 ,5 747 12009 ,250 000 , ,3 391 484 ,6 541 1

    Sources:

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    Model Unstandardized CoefficientsStandardized

    Coefficients

    t .Sig . %95 0 ConfidenceInterval for B

    B .Std Error Beta LowerBound

    UpperBound

    1 ( )Constant - .51515 728 .15393 024 - .3 347 .007 - .85813 523- .17217 932

    ACCESS .039 .009 .514 .4 185 .002 .018 .060CPI .23 869 .8 513 .411 .2 804 .019 .4 901 .42 836ICT .17333 013 .7983 213 .109 .2 171 .050 - .454 694 .35120 720

    COEFFICIENTS

    = - . + .51515 728 0 039 T + .3 869 +.7333 013 D= - . + .51515 728 0 039 T + .3 869 +.7333 013 D

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    COEFFICIENTSModel Unstandardized CoefficientsStandardi

    zedCoefficients

    t .Sig . %95 0 ConfidenceInterval for B

    B.

    StdError

    Beta

    LowerBound

    UpperBound

    1 ( )Constant - .2 241 .6 164 -.364 .724 - .15 974 .11 493

    ACCESS .2 013 .786 .1 226 .2 562 .028 .262 .3 763CPI - .1 865 .1 952 -.546 -.956 .362 - .6 213 .2 484ICT .824 .502 .324 .1 642 .132 -.294 .1 943

    ogLinear

    t-statisticsR square value : < 90 %

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    Demand Function

    vFitted by 99%vSignificance

    t statistic for all independent variables > 2 p value < 0.05

    = - . + .51515 728 0 039 T + .3 869 +.7333 013 D

    = - . + .51515 728 0 039 T + .3 869 +.7333 013 D

    Overall modelforestimated demandfunction is statisticallysignificant

    All the independentvariables areindividuallysignificant

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    Conclusion

    vModel is satisfactory

    vLimitations

    Quality of Data

    Amount of ICT penetration

    vThis is use full to

    A Telco planning to invest more in thismodel

    A good product development will do it!!!

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    Thank You !Thank You !