establishing your professional presence on social media
TRANSCRIPT
Disclosures
• Financial:– Financial compensation received from
ASHA for this presentation • Nonfinancial:– Great conversation– Interesting people– Attention for my ideas
Learning Outcomes
• assess your current professional presence online
• identify red flags and common mistakes made by professionals using social media
• create a plan for improving your online presence to meet career objectives
Why Your Online Professional Presence MattersLonger professional career, more career changes, expectation for a digital footprint
Activity: Clarify Your Goal for Building Your Online PresenceAre you trying to stay marketable for future employment? Maintaining a professional image? Promoting a new business? Being recognized as a thought leader? Write down your #1 goal. Let’s work on that!
Professional Portraiture
• What qualities do you want to portray?• Several poses • Versatile – horizontal and vertical
If strapped for cash, try a headshot lounge or get creative with a friend
Update Online Bios
• Review all social media bios• Use keywords relevant to your goals• Make sure you are searchable• Stay consistent with your brand• Update all images
Tip: Make small improvements each week.
Identify Your Platform
• Regular fresh content – daily/weekly/monthly?
• Blog, Vlog, tweetchat, podcast, infographics
• How can you best provide value?• What is your natural style?• What types of content work best for
you?
Don’t forget SEO
89 percent of consumers use search engines to research a product, service or
business before making a decision. - report from Fleishman-Hillard
Use Offline with Online
While building your online presence, consider augmenting with hosting live
events and direct mail pieces that delight.
Track Your Progress
Give yourself a time limit and measure your progress.
Make corrections to plan, if needed.
*Thought Leadership Development• Establish your personal brand• Work with mentors and influencers• Network• Get published, speak• Be bold, drive change
Assessing Your Online Presence
1. What are your goals – short & long-term
2. Build your platform – (if you have your own biz, website is hub)
3. Always be optimizing and improving4. Provide value5. Be social6. Build relationships7. Track
#1. Account name matches your name used for all business.
#2. Appropriate, professional, and current profile image
#6. When you look at someone’s profile, know they can see it (unless you choose
to view anonymously)
Facebook Page – About
• Keywords• Contact
information• Cross promote
content• Relevant links• Location
Facebook Live
• Promote ahead of time• Keywords• Script/Outline• Audience• Relevant links• Location• Edit later• Repurpose
Brand: YOU!
What next steps are you going to take to improve your online presence? How will you
know you’ve been successful?
Create a plan – let’s build it!• What are your goals – short & long-
term?• Platform – website is hub, what
channel will you focus on?• What is your plan for consistently
optimizing & improving?• How will you provide value?• What relationships with mentors,
influencers would you like to work on/build?
• What metrics will you track?
Summary
• assess your current professional presence online
• identify red flags and common mistakes made by professionals using social media
• create a plan for improving your online presence to meet career objectives
Resources
• https://www.entrepreneur.com/article/249034
• http://www.socialmediaexaminer.com/5-free-ways-to-build-your-personal-brand-on-linkedin/