establishing credibility in multimedia business

8/15/2019 Establishing Credibility in Multimedia Business

1/13


2/13

2

Forward looking statement – important note

The following presentation contains forward looking statements by the managementof Singapore Telecommunications Limited ("SingTel"), relating to financial trends forfuture periods, compared to the results for previous periods.

Some of the statements contained in this presentation that are not historical facts arestatements of future expectations with respect to the financial conditions, results of

operations and businesses, and related plans and objectives. Forward lookinginformation is based on management's current views and assumptions including, butnot limited to, prevailing economic and market conditions. These statements involveknown and unknown risks and uncertainties that could cause actual results,performance or events to differ materially from those in the statements as originallymade. Such statements are not, and should not be construed as a representation asto future performance of SingTel. In particular, such targets should not be regarded asa forecast or projection of future performance of SingTel. It should be noted that theactual performance of SingTel may vary significantly from such targets.

“S$” means Singapore dollars and "A$" means Australian dollars unless otherwiseindicated. Any discrepancies between individual amounts and totals are due torounding.


3/13

3

Lead andShape ourCarriageBusiness•Number 1position in alldomesticproducts and inICT in APAC

•Leader inquadruple-playin Singapore

•Renowned fordeveloping/packagingunique world-class content/applications

Grow ICT andMultimediaBusiness•Enterprise toachieve a top 3position in ICT in

APEJ(internationalconnectivity,

regional mobilemarket, MS andGSS)

•Build NGcapabilities inEMS, M2M, ESNand FMCC

•To capturesignificant shareof advertising andin e-commerce

market share

TransformOperating Model•Build the mosteffective, state-of-the-art LTE, fibre

•Ultra high-speednetwork with LeanSix Sigmamethodologies thathas best connectivityacross the world(speed, quality andlowest cost)

•Benchmark cost totop 5% globally

•PM and delivery forbusiness andconsumer products

•IT team that focuseson real time

capabilities

Drive toExcellence inCustomerExperience•Customerexperience is a truedifferentiatorconsistently acrossall touch-points

•Next generationcustomerengagement thatreaches the highestlevel of customercentricity usinginternet and socialnetworking

•Increase self servicefor sales & customercare

Be Employerof Choice•Engagement at top10% in SG & Telcosector

•Prepare our peoplefor operating in avirtual campus byusing ESN,leveraginginspirationalleadership & SPICE

•Build 21 st Centurycapabilities (dataanalytics team thatdrives scientificmarketing)

Vision : Leading and Shaping the Multimedia and ICT Market

SingTel Singapore’s strategic direction


4/13

4

30%

25%

8%

6%

9%

23% Mobile Comms

IT & Engineering

Others

Nt’l Tel

Int’l Tel Data & Internet

In Singapore, we are the leading telco & in the region, weare the largest provider of data networks

1. Mobile communications

› 3.49m mobile customers› 51% revenue market share 1

2. Data & Internet› 541K broadband lines

Fixed Broadband revenue grew 6% 2

58% revenue market share 1

› 335K mio TV subscribers

› Market share leader in IP-VPN services in AsiaPacific ex-Japan

› Proactive pricing of local business data circuits inlight of NBN

% Mix of Operating Revenue

All figures are for the quarter ended 30 September 20111. Based on operators’ disclosures 2. Q2FY12 vs Q2FY11


5/13

5

Impact of convergence of telco & media on social behaviours

Power ofsocial

networks

Change inuser

behaviour

TechnologicalChanges NG devices

Ultra hi-speednetworks

Impact ofInternet on

content

business


6/13

6

Using our historical strengths to make some bold moves

Enhancing the lives of our consumers

› Control of network

› Consumer knowledge

› Ability to determinedevice location

› Billing relationship &

payment capabilities

› Subscriber info

› Sales channels & touchpoints

Broadband trafficgrowing exponentially;

voice revenueflattening

Create a personalised experience that stimulatesand allows self-identity

Internetplayersgoing

mobile

Difficult todifferentiateother than in

price

Provide professional and user-generated content& apps anywhere, anytime seamlessly acrossmultiple devices

Become the centre of gravity in the social spaceby offering preferred content & adaptivecommunication


7/137

Our consumer segment aspirations

Global digital technology and service provider dedicated to enriching the lives ofour consumers as they live, work and play

Charging for traditionalcarriage services

Providing relevant content, applications and services anywhere on

any device that allows them to be entertained, informed,communicate, share and transact

Revenue-sharing & licensingrevenues generated from 3 rd

parties using or integrating ourcontent, apps, services into

their offerings

Advertising & subscriptionrevenue from our digital content,

apps and services


8/138

Investing in consumer applications and reaping success

Games 64%

Weather 60%

Social Networks 56%

Most popular Apps:

#1 lifestyle appin S’pore App

Store*

88,000 active

users

› Second most popularapp on Samsung

› 1.6m unique visitors

› Most popular – news,search & food onPCs/Laptops

› 262,000 page views

› Best performing localSports website inSingapore for videos

52,000international &

local titles

Smartphones PCs / Laptops

Tablets Smart TVs

50 magazinetitles

For three weeks since launch, up to 25 November 2011

31 game titles


9/139

Moving into ICT services with business customers

IT&E services are 23% of revenues 1

Key focus:

› Strategic public sector verticals such asEducation & Healthcare› Cloud services

150K cloud usersPaaS (Alatum) – close to 1,000companies

Enterprise mobilityRegionalM2M

› Increasing productivity of projectmanagement, software development &delivery costs

1.

2.

1. For the quarter ended 30 September 2011


10/13


11/13

11

Enhancing customer experience and personalisingcontent & apps

› Strong Customer ExperienceKPIs and strong rewards

programmes

› LEAN Six Sigma implementation

› Enhancement of customeranalytics capabilities

› Moving transactions to the internet(sales & services)

› Reducing cost through automationand improving processes

› Driving towards newer & moreefficient network technologies likecore network IP optimisation, LTE

& GPON

Customer Leadership Cost & BusinessTransformation


12/13

12

Our key takeaways

Investing to make Singapore a keyInfocomm Hub in Asia through ourcustomer knowledge, state of the artinfrastructure & service deliverycapabilities

SingTel – the innovationcatalyst for our consumers &business customers

Partnering to ensure we lead & shape ourmarkets by delivering more value &convenience to our customers


13/13

establishing credibility in multimedia business

Documents