establishing an online presence
TRANSCRIPT
![Page 1: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/1.jpg)
Get Published Now!
Coronado Adult EducationSpring 2017
Establishing an Online Presence February 14, 2017
![Page 2: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/2.jpg)
Recap of What We Covered Last Week
![Page 3: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/3.jpg)
“The Great American Novel”
• Great or not-so-great? What you need to know getting started
• Mainstream or genre? Which way should you go?• Defining your audience and picking a point of view• Getting the sale with a publisher
![Page 4: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/4.jpg)
This Week:Establishing an Online Presence
![Page 5: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/5.jpg)
Establishing an Online Presence
• Review of weeks one through four– Why write – writing skills in general– Writing for and selling for publication – Writing and selling non-fiction– Writing and selling novels
• What makes your online material unique?• Beating the competition for “eyes”• Balancing content and entertainment• Doing-it-yourself…or…?
![Page 6: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/6.jpg)
Week One: Why Write?
• History is what writers say it is• Picking your medium• A building block approach• Due diligence the easy way
![Page 7: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/7.jpg)
“History is what the historians and writers say it is.”
Norman Polmar(Forty books – and
counting)
![Page 8: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/8.jpg)
Recap of What We Talked Aboutin Week One
• Telling stories is what we humans do• Determining the “Five Ws” of writing• Evaluating the universe of outlets for your writing• It usually starts with what you read• Due diligence – the internet and your library • Do write that “family pass-down”
![Page 9: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/9.jpg)
Week Two: First - and Essential - Steps
• Content-hungry media• Recycling and building content• Building relationships with editors – a win-win for
both parties• Solo or with a wingman? The pros and cons of
collaboration
![Page 10: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/10.jpg)
“Writing has to have a purpose; it’s meant to communicate something to someone. If you’re not ready to write for the general public, then try writing for a very specific audience, one you know will be happy to hear from you.”
Robert Masello Robert’s Rules of Writing
![Page 11: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/11.jpg)
Recap of What We Talked Aboutin Week Two
• Written and online media can’t exist without content• Above all else – write what you’re passionate about• John Boswell’s “rules of what to write”• Getting started and “building up”• Repurposing content and growing your expertise• Doing something old & familiar and new & exciting
![Page 12: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/12.jpg)
Week Three:Non-Fiction - The Hungry Market
• Being - or becoming - the expert?• Pursuing a subject - or letting life happen?• Scratching itches - or entertaining?• How much to tell and what’s next?
![Page 13: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/13.jpg)
“A blank piece of paper is God’s way of telling us how hard it is to be God.”
Sidney Sheldon
![Page 14: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/14.jpg)
Recap of What We Talked Aboutin Week Three
• The majority of published books are non-fiction• The market is easier to enter than fiction• This medium returns you to John Boswell’s “rules”• Being of becoming the expert• The art and science of query letters• The full-on book proposal – your audition
![Page 15: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/15.jpg)
Week Four: “The Great American Novel”
• Great or not-so-great? What you need to know getting started
• Mainstream or genre? Which way should you go?• Defining your audience and picking a “voice” and
point of view• Getting the sale
![Page 16: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/16.jpg)
“For me, I gotta write, and it’s the adventure of it that’s hooked me. As the writer, I can do it all. I get to be the National Security Advisor who recommends the action to the President who must commit the forces. I’m the senior officer who sends his men into action and who feels the pain if they don’t make it back. I’m the enemy and the defender; logistician and staff planner. But most of all, I’m a young man again, that fresh lieutenant who must lead his men into battle.”
Dick Couch“So you Want to be a Writer”
![Page 17: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/17.jpg)
Recap of What We Talked Aboutin Week Four
• Non-fiction is mostly the “what”• Fiction is primarily the “how”• There are essential elements to any work of fiction• We know what readers demand from a novel (DK)• Plot and character should be your primary focus• But you weave your style around that!
![Page 18: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/18.jpg)
As Promised, Let’s Mine Some of What Was Presented at the SDSU
Writer’s Conference Talk a Bit More About Writing Fiction
![Page 19: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/19.jpg)
Our Semi-Deep Dive Into Fiction
• Revisit the Freytag Pyramid• How to start your novel – Act One• What makes a reader keep reading• What makes a reader stop reading
![Page 20: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/20.jpg)
TheFreytag
Pyramid
![Page 21: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/21.jpg)
![Page 22: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/22.jpg)
First Focal Point:What Should Happen in Your Novel
• Act One:• Opening image• Meet the hero or heroine• Experience the hero or heroine’s ordinary world• Learn about the hero or heroine’s inner desires• Learn about the hero or heroine’s problems• Learn about the hero or heroine’s ghosts• Learn about the hero or heroine’s special skills• Create the inciting incident – have a sequence one climax
![Page 23: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/23.jpg)
Wait! There’s MoreWrapping Up Act One of Three Acts
• Act One (continued):• Meet the antagonist• Show the theme of what the story is about• Introduce allies• Lay pipe for later setups• Reveal hopes or fears for hero or heroine• Introduce a ticking clock• Get to the central question and the central story action• Reveal the hero or heroine’s plan
![Page 24: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/24.jpg)
“When he finished packing, he walked out onto the third-floor porch of the barracks brushing the dust from is hands, a very neat and deceptively slim young man in summer khakis that were still early morning fresh.”
James JonesFrom Here to EternityOpening sentence
![Page 25: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/25.jpg)
You’d be well served if, at the end of Act One, you stop and ask two questions:
What will make someone keep reading?Why would someone stop reading?
![Page 26: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/26.jpg)
What will make someone keep reading?
• Something happens• The story is told in a strong voice• The level of craftsmanship is high• The characters make me feel something• The writer has gained my confidence• I want to know what happens next• There’s a market for this kind of story• The prose is clear, clean and concise
![Page 27: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/27.jpg)
Why would someone stop reading?
• I’ve seen it before• Nothing happens right away• There isn’t a strong voice telling the story• I’m bored• I’m not connecting with any of the characters• I can’t tell what kind of story I’m reading• I don’t care what happens next• The plot is unbelievable or full of clichés• The dialogue doesn’t sound like real people• There are typos, spelling and grammatical errors
![Page 28: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/28.jpg)
Whew! Finally, Now Let’s Talk AboutEstablishing an Online Presence
![Page 29: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/29.jpg)
Establishing an Online Presence
• Review of weeks one through four– Why write – writing skills in general– Writing for and selling for publication – Writing and selling non-fiction– Writing and selling novels
• What makes your online material unique?• Beating the competition for “eyes”• Balancing content and entertainment• Doing-it-yourself…or…?
![Page 30: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/30.jpg)
Websites of Writers We Like
• Cinders: Sarah Kay: http://www.kaysarahsera.com/• Emily: Rolf Potts: www.rolfpotts.com.• Frank: Orson Scott Card: http://www.orsonscottcard.com/• George: Stephen Coonts: http://www.coonts.com/
![Page 31: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/31.jpg)
Let’s get into some specifics of the online “you”
![Page 32: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/32.jpg)
But first, what are you trying to accomplish with the online “you?”
![Page 33: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/33.jpg)
“There is only one recipe for a bestseller and it is a very simple one. If you look back on all the bestsellers you have read, you will find they all have one quality” you simply have to turn the page.”
Ian FlemingHow to Write a Thriller
![Page 34: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/34.jpg)
The Three Elements of the “Online You”
![Page 35: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/35.jpg)
Engagement Design
VisibilityDo all three and you are marketing
successfully
![Page 36: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/36.jpg)
Design
![Page 37: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/37.jpg)
What Makes Your Online Material Unique?
• Are you providing something people can’t get anywhere else or get as easily?
• Are you aiming at the right attention span of online tourists?
• Determining the right level of effort in refreshing your online content
• Balancing what you give away online and what you want to sell to visitors
![Page 38: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/38.jpg)
Beating the Competition for Online Eyes
• Above all else, when someone “Googles” your name your website must pop up at the top
• It’s not just about getting that initial visitor – it’s about getting him or her to keep coming back
• Most online visitors are taking a break from what they have to do at work or home
• Think of your website the same way as what you write – tell people a story
![Page 39: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/39.jpg)
Balancing Content and Entertainment
• People will tire of the monotonous “professor” telling them “like this damn you” (from Ian Fleming)
• People will tire of dancing bears, dwarfs throwing rose petals and fireworks
• Achieving the right blend and balance is your online presence style
• Press the “Easy Button” with your due diligence: Visit the websites of writers whose work you enjoy
![Page 40: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/40.jpg)
Doing It Yourself Or Having It Done
• Your website is “you” to people you will likely never meet – but who you want to entertain
• There are cottage industries of books, seminars, tools and coaches to help you build your own website
• There are legions of people and businesses who will do it for you
• If you have the time and energy and want to use your left and right brain – try doing it yourself
![Page 41: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/41.jpg)
We’ll talk about engagement and visibility next week
In the meantime, here is one source for advice: www.fauiziaburke.com
![Page 42: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/42.jpg)
Let’s look at some examples of websites of people who write….
![Page 43: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/43.jpg)
Some Writers Who Have Done It Themselves
• Fauizia Burke– http://www.fauziaburke.com/
• Jeff Edwards– http://navythriller.com
• Janice Steinberg– thetinhorse.com
![Page 44: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/44.jpg)
Some Writers Who Have Had Someone Else Build Their Website
• Dick Couch– www.dickcouch.com
• Larry Bond– http://www.larry-bond.com
• Your guide for this course– www.georgegaldorisi.com
![Page 45: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/45.jpg)
Some Ways to Find More Examples
• “Google” writers you enjoy• Go online for advice about online presence• Check with local businesses in Coronado• Our library has additional resources
![Page 46: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/46.jpg)
Website Constants Regardless of Who Builds and Maintains the Site
• You will need to provide the content• You will want to add content frequently• You will want to use social media to drive people to
your website• The longer you have your website the more it will
become your “professional persona”
![Page 47: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/47.jpg)
“You are the CEO of your own career.”David SonaNavy Transition CourseCirca 2000
![Page 48: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/48.jpg)
Slides Posted:http://www.georgegaldorisi.com/
![Page 49: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/49.jpg)
Next Week
![Page 50: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/50.jpg)
Social Media-Challenges and Opportunities
• Everyone is doing it• Vote early and often• Building a following• Sustaining momentum
![Page 51: Establishing an Online Presence](https://reader035.vdocuments.site/reader035/viewer/2022070521/58efb75a1a28ab6f6e8b4657/html5/thumbnails/51.jpg)
Questions?