essie digital marketing strategy
DESCRIPTION
New Media Drivers License Digital Strategy -Shelby MaxTRANSCRIPT
Shelby Max
Females
18-38
Fashion-Oriented
#ESSIEGIVESBACK
Big Idea
We will implement a social media campaign #EssieGivesBack.
-Weekly Winners
-Free nail polish & charity Donations
@Essie #EssieGivesBack
Increase likes and followers on Instagram, Facebook, Twitter
Increase views on website
Increase sales