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Essex 2020 Digital Marketing Toolkit: Visual Reference Guide December 2019

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Page 1: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020 Digital Marketing Toolkit: Visual Reference GuideDecember 2019

Page 2: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

We have created a comprehensive range of easy to use, downloadable digital tools to support your Essex 2020 marketing.*The tools promote two broad themes:To inspire partners, businesses, schools, community groups etc.. to get involved (for immediate use).

To inspire all audiences, and principally members of the public, to explore the programme and discover what’s on (for use from January 2020).

* When using these visual assets please consider accessibility by including alternative text (alt text). Alt text functionality will differ depending on the platform eg. e-signatures, web banners, social media banners.

ContentsEmail Signatures

December 2019 tools:– Website banners– Facebook assets– Twitter assets– Instagram assets– YouTube assets

January 2020 tools:– Website banners– Facebook assets– Twitter assets– Instagram assets– YouTube assets– Generic advert

A4 Word poster templates

Essex 2020 is an Essex Partners' initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Page 3: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Email signature – 700 x 150px

Together we create, we discover, we inspire.www.essex2020.com

Option 1

Together we create, we discover, we inspire.www.essex2020.com

Option 2

Together we create, we discover, we inspire.www.essex2020.com

Option 3

Page 4: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Website banners – Landscape 2000 x 350px

To inspire partners, businesses, schools, community groups etc.. to get involved: for immediate use

Option 1

Option 2

Option 3

How will you get involved?www.essex2020.com

How will you get involved?www.essex2020.com

How will you get involved?www.essex2020.com

Page 5: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Website banners – Portrait 360 x 850px

To inspire partners, businesses, schools, community groups etc.. to get involved: for immediate use

Option 1 Option 2 Option 3

How will you get involved?www.essex2020.com

How will you get involved?www.essex2020.com

How will you get involved?www.essex2020.com

* When using these visual assets please consider accessibility by including alternative text (alt text). Alt text functionality will differ depending on the platform eg. e-signatures, web banners, social media banners.

Page 6: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px on smartphones

Get involved – for immediate use

These have been created with the core message centred so when viewed on smartphones, there will be no loss of content.

Option 1

Option 2

Option 3

Profile picture – 180 x 180px

How will you get involved?#Essex2020

How will you get involved?#Essex2020

How will you get involved?#Essex2020

How will you get involved?#Essex2020

Page 7: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Twitter: Cover Photo – 1500 x 500px Profile picture – 400 x 400px

Get involved – for immediate use

Option 1

Option 2

Option 3

How will you get involved?#Essex2020

How will you get involved?#Essex2020

How will you get involved?#Essex2020

How will you get involved?#Essex2020

Page 8: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Instagram: Photo – 1080 x 1080px Profile picture – 110 x 110px

Get involved – for immediate use

Option 1

Option 2

Option 3

#Essex2020

#Essex2020

#Essex2020

#Essex2020

Page 9: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Profile picture – 800 x 800pxEssex 2020_Digital Marketing Toolkit YouTube: Banner – 2560 x 1440px

Get involved – for immediate use

Option 1

Option 2

Option 3

How will you get involved?#Essex2020

How will you get involved?#Essex2020

How will you get involved?#Essex2020

How will you get involved?#Essex2020

Page 10: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Website banners – Landscape 2000 x 350px

To inspire all audiences, and principally members of the public, to explore the programme and discover what’s on: for use from January 2020

Option 1

Option 2

Option 3

What will you discover?Explore an inspiring programme of science, technology and arts events.www.essex2020.com

What will you discover?Explore an inspiring programme of science, technology and arts events.www.essex2020.com

What will you discover?Explore an inspiring programme of science, technology and arts events.www.essex2020.com

Page 11: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

To inspire all audiences, and principally members of the public, to explore the programme and discover what’s on: for use from January 2020

Essex 2020_Digital Marketing Toolkit Website banners – Portrait 360 x 850px

Option 1 Option 2 Option 3

What will you discover?Explore an inspiring programme of science, technology and arts events.

www.essex2020.com

What will you discover?Explore an inspiring programme of science, technology and arts events.

www.essex2020.com

What will you discover?Explore an inspiring programme of science, technology and arts events.

www.essex2020.com

* When using these visual assets please consider accessibility by including alternative text (alt text). Alt text functionality will differ depending on the platform eg. e-signatures, web banners, social media banners.

Page 12: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

What will you discover?#Essex2020

What will you discover?#Essex2020

What will you discover?#Essex2020

What will you discover?#Essex2020

Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px on smartphones

Discover what’s on: for use from January 2020

These have been created with the core message centred so when viewed on smartphones, there will be no loss of content.

Option 1

Option 2

Option 3

Profile picture – 180 x 180px

Page 13: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Twitter: Cover Photo – 1500 x 500px

Discover what’s on: for use from January 2020

Option 1

Option 2

Option 3

What will you discover?#Essex2020

What will you discover?#Essex2020

What will you discover?#Essex2020

What will you discover?#Essex2020

Profile picture – 400 x 400px

Page 14: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

#Essex2020

#Essex2020

#Essex2020

Essex 2020_Digital Marketing Toolkit Instagram: Photo – 1080 x 1080px Profile picture – 110 x 110px

Discover what’s on: for use from January 2020

Option 1

Option 2

Option 3

#Essex2020

Page 15: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Profile picture – 800 x 800pxEssex 2020_Digital Marketing Toolkit YouTube: Banner – 2560 x 1440px

Discover what’s on: for use from January 2020

Option 1

Option 2

Option 3

What will you discover?#Essex2020

What will you discover?#Essex2020

What will you discover?#Essex2020

What will you discover?#Essex2020

Page 16: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit Adverts

Discover what’s on: for use from January 2020

A5 Portrait A6 Landscape

What will you discover?Explore an exciting programme of science, technology, engineering, arts and maths events for all at: www.essex2020.com

Essex2020 Essex_2020 Essex_2020

Essex 2020 is an Essex Partners’ initiative

BW1322_E2020_A5 Advert_02_AW_01.indd 1BW1322_E2020_A5 Advert_02_AW_01.indd 1 27/11/2019 15:3227/11/2019 15:32

What will you discover?Explore an exciting programme of science, technology, engineering, arts and maths events for all at: www.essex2020.com

Essex2020 Essex_2020 Essex_2020

Essex 2020 is an Essex Partners’ initiative

BW1322_E2020_A6 Advert_02_AW_01.indd 1BW1322_E2020_A6 Advert_02_AW_01.indd 1 27/11/2019 15:3227/11/2019 15:32

* When using these visual assets please consider accessibility by including alternative text (alt text). Alt text functionality will differ depending on the platform eg. e-signatures, web banners, social media banners.

Page 17: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit A4 Word Poster Templates

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Page 18: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit A4 Word Poster Templates

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Page 19: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Essex 2020_Digital Marketing Toolkit A4 Word Poster Templates

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Page 20: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Essex 2020_Digital Marketing Toolkit A4 Word Poster Templates

Title of event in hereno more than two lines

Body copy in here to describe the event, what it involves and who it’s for.

Date and time of eventPlace of event

Together we create, we discover, we inspire.

Sign off with a call to action.Find our more at:www.insertURLinhere.com

ESSEX 2020 is an Essex Partners initiative. We are leaders from the public, private and voluntary sectors, working together to create a better future for the people of Essex. www.essex2020.com

Page 21: Essex 2020 Digital Marketing Toolkit: Visual Reference ...€¦ · Essex 2020_Digital Marketing Toolkit Facebook: Cover Photo – Displays at 1320 x 500px on desktop and 640 x 360px

Together:WE CREATEWE DISCOVERWE INSPIRE

#essex2020.com