Essentials of Business Communication, Asian Edition

Business Communication Workshop

Course Coordinator: Ayyaz Qadeer

Lecture # 10

Essentials of Business Communication, Asian Edition

We have discussed….

• What are the four steps in the process for organizing messages?• How does the audience benefit from a well-organized message?• Organizing: Direct or Indirect Approach• Routine, Good-News, and Goodwill Messages: Its construction

and manner of composition.• Bad-News Messages: Its construction and manner of

composition.• Persuasive Messages: Its construction and manner of

composition.• Post writing stage: Producing the document• Editing and proof reading

Essentials of Business Communication, Asian Edition Ch. 3–3

Improving Writing techniques

Essentials of Business Communication, Asian Edition Ch. 3–4

Research Methods for Gathering Information

• Search manually (books, magazines, journals).

• Access electronically (Internet, databases, compact discs).

• Go to the source (interviews, surveys, questionnaires, focus groups).

• Conduct scientific experiments (measure variables using control groups).

• Look in organization files.

• Talk with your boss.

• Interview the target audience.

• Conduct an informal survey.

• Brainstorm for ideas.

Essentials of Business Communication, Asian Edition Ch. 3–5

Organize Information With an Outline

Title

I. First major componentA. First subpoint

1. Detail, illustration, evidence

2. Detail, illustration, evidence

B. Second subpoint1. Detail, illustration, evidence

2. Detail, illustration, evidence

Essentials of Business Communication, Asian Edition Ch. 3–6

Tips:• Define main topic in title.• Divide the topic into three to five main points.• Break the components into subpoints.• Strive to make each component exclusive (no

overlapping).• Don’t put a single item under a major component.• Use details, illustrations, and evidence to support

subpoints.

Organize Information With an Outline

Essentials of Business Communication, Asian Edition Ch. 3–7

Complete sentences have subjects and verbs and make sense (are capable of standing alone).

Example:

Subject Verb

Employees send many e-mail messages.

Effective Sentences

Essentials of Business Communication, Asian Edition Ch. 3–8

Clauses also have subjects and verbs. Independent clauses can stand alone; dependent clauses rely on independent clauses for their meaning.

Example: Dependent Clause Independent Clause

When you speak, you reveal yourself.

Effective Sentences

Essentials of Business Communication, Asian Edition 04/19/23 12:44

Effective Sentences (Simple Sentences)

One Complete Clause, No Conjunction

• Ahmar, quite pale with fright, hurried into the room.Subject word: Ahmar, Attribute: quite pale with fright,

PredicateVerb: hurriedObject:Complement:Adverbial Qualification: into the room.

•

Essentials of Business Communication, Asian Edition Ch. 3–10

Phrases are groups of related words without subjects and verbs.

Example: Phrase Phrase

In the afternoon, I work at the mall.

Effective Sentences

Essentials of Business Communication, Asian Edition 04/19/23 12:44

Effective Sentences (Compound Sentences)

COMPLETE CLAUSES: COORDINATIVE CONJUNCTION

• We must eat to live

but

we should not live to eat

• Govern your passions

Or

they will govern you

Essentials of Business Communication, Asian Edition 04/19/23 12:44

Effective Sentences (Complex Sentences)

• Complete and Incomplete Clauses and Sub-ordinative Conjunction

• If you work hard,you will get through the exam.

• A guest is unwelcomewhen he stays too long.

Essentials of Business Communication, Asian Edition Ch. 3–13

Avoid sentence fragments. Fragment

Even though the pay was low. Many candidates

applied.

Revision:Even though the pay was low, many candidates

applied.

Effective Sentences (Sentence Fragments)

Essentials of Business Communication, Asian Edition Ch. 3–14

Avoid run-on (fused) sentences. Fused Sentences

Two candidates applied only one was hired.

Revisions:Two candidates applied. Only one was hired.

Two candidates applied; only one was hired.

Two candidates applied, but only one was hired.

Effective Sentences (Run-on Sentences)

Essentials of Business Communication, Asian Edition Ch. 3–15

Try Your Skill

Revise the following to avoid fragments, run-on sentences, and comma-splices.• You can create a Web-based job portfolio it

will impress potential employers.

You can create a Web-based job portfolio; it will impress potential employers.

Essentials of Business Communication, Asian Edition Ch. 3–16

Revise the following to avoid fragments, run-on sentences.• Send a scannable résumé. When you apply

for a job.

Send a scannable résumé when you apply for a job.

Try Your Skill

Essentials of Business Communication, Asian Edition Ch. 3–17

Revise the following to avoid fragments, run-on sentences.• Although technical skills are important.

Communication skills are also in great demand.

Although technical skills are important, communication skills are also in great demand.

Try Your Skill

Essentials of Business Communication, Asian Edition Ch. 3–18

Revise the following to avoid fragments, run-on sentences.• College used to be for young people,

however many older students now seek degrees.

College used to be for young people; however, many older students now seek degrees.

Try Your Skill

Essentials of Business Communication, Asian Edition

Recapitulation

• Research Methods for Gathering Information• Organize Information with an outline: Define main topic in

title.• Divide the topic into three to five main points.• Break the components into sub-points.

• Effective Sentences: subject-verb agreement• Simple Sentences: One complete clause, no conjunction• Compound Sentences: Complete clauses, coordinative

conjunction

Ch. 3–19

Essentials of Business Communication, Asian Edition

Recapitulation

• Complex Sentences: Complete and incomplete clauses and sub-ordinative conjunction

• Sentence Fragments• Run-on Sentences

Ch. 3–20

Essentials of Business Communication, Asian Edition

Thank You

Ch. 3–21