essential tools for before and after posting your story, by mitch canter
DESCRIPTION
Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Blogging isn't enough. Content creators have critical steps before and after publishing posts that can make or break marketing goals. Mitch Canter defines three goals for before publishing and three goals for after publishing. He then shares the necessary tools — available for free or at low cost — to help bloggers succeed at keyword research, SEO and pinpointing problem areas.TRANSCRIPT
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Essential Toolsfor Before and After Posting Your Story
Who Am I?
Mitch Canter@studionashvegas
http://www.studionashvegas.com
Our Before / After Goals
Before Planning your content
Select / research your target content
Write the content (and tweak it!)
After Measure Success, Find
Failures
Receive feedback / comments on your content
Sharing / “The Long Tail”
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Before The Post
Planning Content
Editorial Calendar Helps to schedule and keep
track of content.
Free: Google Apps Spreadsheets for Content Calendar for Scheduling Drive for storing /
collaborating / editing content
Content Research
Google Keyword Tool See search volume on Google.
Can search globally or locally.
The “Sweet Spot”: High Search Volume Low Competition
Content Research
Google Search Who else has written on your
topic of choice?
What kind of content out there? Video? Text? Audio? Images?
Content Research
When Should I Share? When are followers online?
Free: Tweriod One Analysis / mo. Can pay for deeper analytics
Paid: SocialBro Ranges from $7 - $150 / mo.
Writing Content
Use The Spell Checker!
(for the love of God, please.)
Content Research
WordPress SEO Once you’ve written, will
analyze your content.
Reading level, keyword saturation.
WordPress Plugin (Free!)
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After The Post
Measure Success, Find Failures
Google Analytics Compare trends, traffic
patterns, and even write call-to-action goals.
See which posts generated traffic and action.
Free (with a Google Account)
Measure Success, Find Failures
Woopra Live view of website
statistics.
Watch people “walk around” (and leave).
Warning: Time Sink!
Free!
Measure Success, Find Failures
CrazyEgg Heat Map tracking
See where people are clicking on your site (“Does the content convert better in different locations”)?
Cost: $9 / month (basic)
Receive Comments / Feedback
Commenting Systems LiveFyre
IntenseDebate
Disqus
Allow integration of social networks / “openID” (login with Twitter, Facebook, etc).
Receive Comments / Feedback
The Best Way To Get Feedback?
ASK
Sharing / “The Long Tail”
Social Networks Twitter
Google +
Sharing / “The Long Tail”
Buffer App Automated, Real Content
Scheduled Ahead of Time Can set a posting
schedule Facebook, Twitter, and
more.
Don’t be a robot!
Sharing / “The Long Tail”
IFTTT “If This… Then That!”
Allows “hooks” – create a tweet automatically from a blog post, etc.
Can send texts, post to Evernote… and more!
Free!
Sharing / “The Long Tail”
Tweetily Automatically tweet old
posts
Can set interval, number of tweets to share, and many more options
WordPress Plugin (Free!)