essential business tips to grow your business - web marketing
DESCRIPTION
Business Link's Essential Business Tips event - Andy Poulton's presentation.TRANSCRIPT
1
Web Marketing is a Marathon
2
This is a Sprint
3
14 Top Tips
to win
More Business
4
Get Found
www.google.com/places
5
Get Found
www.google.com/places
6
Get Found
7
Probably the
greatest marketing opportunity
known!
8
Get Found
Adwords
Base
9
Get Emailing
10
It’s Not Expensive
Get Emailing
11
It’s Effective
Get Emailing
12
13
Get Networking
14
• Great way to stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
Get Networking
15
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
16
Social Media is the
No. 1 online activity
Get Networking
17
2/3rds of the Global Internet population visit
Social Networks
Get Networking
18
10% of all internet time is spent on Social
Networks
Get Networking
19
Social Networks
www.facebook.com
20
If Facebook was a country it would be
1/ China
2/ India
3/ Facebook – 560m
4/ USA
21
Adds 1/2m users every
day
22
5bn minutesspent on
Facebook EVERY day
23
1bn• web links
• news stories
• blog posts
shared each week
24
Facebook now has a greatershare of theinternet than
25
Business Networks
26
Linkedin – Networking for Professionals
27
Linkedin – Networking for Professionals
Over 100 millionregistered professional
users in more than
200 countries
28
More than 50% located outside
of the USA
Linkedin – Networking for Professionals
29
More than 1m companies have
a Linkedin Company Page
Linkedin – Networking for Professionals
30
Adds 1m new members every 12 days
Linkedin – Networking for Professionals
31
More than 2bn people searches
in 2010
Linkedin – Networking for Professionals
32
Viral Marketing’s free…..pst pass it on
33
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing’s free…..pst pass it on
34
Viral Marketing – How & Why
The Thresher ‘Virus’
35
• Discount Voucher intended for Suppliers and their Friends
• Circulated via chat-rooms, blogs and email 800,000 times
Viral Marketing’s free…..pst pass it on
36
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
Viral Marketing’s free…..pst pass it on
37
Get Filming
38
Video Marketing
2nd most searched
site on theinternet
39
Video Marketing
3bnvideos watched
every day
40
Video Marketing
48 hoursof new contentuploaded every
minute
41
Video Marketing
Average personspends
15 minuteson YouTube every day
42
Video Marketing
70%of YouTube
activity takes place outside of
the USA
43
Video Marketing
YouTube clips now
incorporated in Google Search
results
44
Video Marketing
45
Your Video
Get Filming
46
Your Video
Get Filming
47
48
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
Get Blogging
49
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
Get Blogging
50
www.blogger.com
www.wordpress.com
Get Blogging
51
52
53
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
Get Tweeting
54
Apps
55
What’s on the Horizon?
56
Location Marketing
57
Location Marketing
58
Get Real – Augmented Reality
59
Get Real – Augmented Reality
60
Groupon
61
