essay topic mar management slide
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Essay topic
Framework for marketing management
Kotler and Keller
Instrutor: Dr. Le Thi My Linh
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall 7-26 1
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Chapter 2
76) The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe the five core business processes
Page 19
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Chatper 3
76) What are the various steps a company can take to improve the quality of its marketing intelligence function?
Page 35
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Chaper 4
78) Give an example of two products that have different performance quality but are of equal conformance quality.
Page 57
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Chapter 5
77) People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly characterize these processes.
Page 73
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Chapter 6
77) What is the composition of the buying center?
Page 89
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Chapter 7
77) Briefly describe the steps in the segmentation process.
Page 107
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Chatper 8
78) Describe the meaning and function of a brand audit
Page 120
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Chapter 9
217) Assume that you are the marketing manager of a firm that manufactures athletic shoes. How will you launch an encirclement attack on your competitor?