esports entertainment group
TRANSCRIPT
Esports Entertainment Group
Building the Future of Esports Betting & Entertainment
Nasdaq: GMBL
• Esports Entertainment Group (GMBL) is building the future of esports betting and entertainment.
• The company is an esports focused iGaming and entertainment company.
• GMBL uplisted to the Nasdaq in April 2020.
Investment Highlights
Esports Audience is Large and Rapidly Expanding
Diversified Revenue Streams Provide Broad Industry Exposure
One-Stop-Shop Infrastructure Solution for the Esports Industry
Strong Track Record of M&A
Experienced Management Team Across Esports & Gambling
What is esports?
• Esports is organized competitive video gaming that is watched as a spectator event.
• There are 2.5B gamers globally (with some estimates as high as 3.5B). Of these, almost 600 mil are esports viewers.
• Attractive audience for advertisers because it is young, digital native and affluent (43% have an annual household income > $75K).
600m by 2023 61% > 100
Esports Audience Size% of Gen Z that prefer
Esports to Traditional sports
U.S. Colleges offering
Esports scholarships
Source: NewZoo- 2020 Global Esports Market Report
A Diversified Esports Company
• Esports entertainment for every
gamer
• In-person experiences, online
tournaments & player-vs-player
wagering
• Best-in-class esports gambling
platform + full casino and
sportsbook functionality
• Tier-1 licenses
An Authentic, Esports-First Approach to iGaming
• Focus on best-in-class esports platform + full casino and sportsbookfunctionality
• Our in-house gambling software (codename Phoenix) is a modernreimagined sportsbook that caters to millennial esports bettors andtraditional sports bettors
Product
• Esports “on-ramp” can be a more cost-effective method for customeracquisition
• Move players seamless between products improving retention andincreasing lifetime value
Focus on Profitable Cross-sell
• Pursue acquisitions that broaden EEG’s customer / tech footprints &generate cash
• Obtain licenses to allow EEG to operate regulated betting in the US andglobally
M&A Expansion
1. New Jersey, Sweden, Spain Licenses
pending approval
Tier-1 Gambling Licenses1
Spain
UK
Ireland New Jersey
Sweden
Malta
Esports Entertainment For Every Gamer
In-Person
Experiences
Online Tournaments
Player-vs-Player
Wagering
• Provide gamers a place to socialize, compete and play their favoritegames
• Plan to build Helix eSports Entertainment Centers in high impactlocations with our partners (sports teams, casinos, universities, etc)
• Two current locations (North Bergen, NJ & Foxborough, MA)
• Skill-based tournaments for either cash or other prizes
• Partnerships with professional sports teams to help them engage newfanbases
• Omni-channel strategy where tournaments can funnel into large in-personevents at Helix Centers
• Building the casino of the future…by offering a turnkey solution forcasinos looking to bring in a new generation of gamblers
• Will initially be available at Helix Centers and casinos → eventually ingamers’ homes via ggCircuit AtHome software
• EEG takes a rake on every match, like a poker room
• ggCircuit is an operating system software used by LAN Centers to manage mission critical functions of their businesses
• This software provides a compelling turnkey solution for businesses looking to engage the millennial demographic
Casinos Sports Stadiums Movie Theaters LAN Centers
Key Strategic Partnerships
Pro Sports Teams
• Over 50M combined fans – customeracquisition strategy for EEG platforms.
• Monetize through tournament entry fees,cross-sell to gambling, LANDuel, etc.
Publishers
• Produce tournaments to help them engagetheir players
• Player-vs-player betting with LANduel
Native Gaming
• EEG is the exclusive provider of esportstechnology and services to the tribalcasinos associated with IGEA (IndianGaming Esports Authority).
• Grant was an early executive in the online gambling space starting in 1999. He’s a business development professional with extensive experience in the online gambling industry as an officer and director of publicly listed technology companies.
• Spent 18 years in financial and operational leadership roles, predominantly in corporate banking, as COO for the UK Coverage team at Barclays in London and as CFO for US Large Corporates and MMEs at HSBC in New York; he entered the gaming industry in 2016, when he became CFO of Argyll Entertainment.
• Co-Founder and CEO of Argyll Entertainment
and is a practicing UK solicitor, having trained
and qualified at international Magic Circle law
firm, Allen & Overy. Having held in-house
legal roles with various blue-chip gaming
companies since 2005, he established the
iGaming Counsel in 2012 and was the
founder of FLIP Sports.
• Tech and gaming industry expert with experience in Esports having led up Network Operations at Activision Blizzard and was COO of Sparkjumpers Game Studios.
• Began his career in the gaming industry in 1996 and has sold and managed global esports partnerships for major brands and partners like Intel, BenQ Zowie, Electronic Arts, Activision, ESL, and the NBA. Previously, he was Global Sales Director for Wehype and Sales Director North America at DreamHack.
• Previously an analyst at Stephens Inc, a leading Wall Street investment bank, covering the gaming and esports sectors. Cohen has a Bachelor’s in Government from Harvard University and an MBA from Columbia Business School.
