espen grimmert kampanjeskolen 24.11 2011
DESCRIPTION
Kampanjeskolen ble relansert med flott program 24.11.2011. Se www.klokere.no/kampanjeJeg innledet med: 10 tabber og 10 suksesshistorier fra proffene.Hva gjør Aftenposten, Vizeum og P4 feil på Facebook? Hva kan du lære av TV 2, Medialight og Synlighet? Selv de største medieselskapene kan fomle i sosiale medier. Vi viser deg tabber du kan lære av og godt håndverk i du kan kopiere.TRANSCRIPT
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BRA og SKUFFENDE fra
TV, radio, aviser, reklamebyråer, teater og kino.
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Don’t have any mee-ngs about your web strategy. Just do stuff.
First you have to fail, then you can improve.
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TRONDHEIM KINO
Skjønner at Facebook er et sosialt medium
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DISNEY
Gir meg gode smakebiter
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NATIONALTHEATRET
Jobber det ingen skuespillere der?
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IHEART RADIO
Vil jeg skal lyIe på radio
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P4
Byr ikke på noe lyd
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20 638
TV 2
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156 963
Torsdag kveld fra Nydalen
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241 724
Truls Svendsen
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IKKJE BRA
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AFTENPOSTEN
Stanghelle er usynlig på Facebook
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HUFFINGTON POST
Jeg abonnerer på Adrianna Huffington
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DAGBLADET
Bevistløst forhold Ol bilder
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NETCOM
Gode bilder som hjelper meg videre
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AFenposten
Kundeservice og fordeler nesten
usynlig
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DAGBLADET
Desker ikke Facebook nyheter
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KOMFO: Den typiske Facebookbruker blir kun vist oppdateringer fra
omkring 150 forbindelser
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Joakum Vars Nilsen
Skal man nå målene om vekst må man ha fokus på å ak2vere i sosiale medier i kombinasjon med reklame i massemedier
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233 178
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Reklame i massemedier blir mindre og mindre vikOg
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VIZEUM
Kun giVemål vikOg nok for Facebook?
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MEDIALIGHT
Hyggelig og hjelpende Olstede
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DAGBLADET
Skryter mest av Memo på LinkedIn
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MEDIALIGHT
Viser at de skjønner LinkedIn
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Jeg går aldri i et vikOg møte uten å sjekke den
jeg skal møte via LinkedIn først
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Jeg vil ikke ha en sjef som ikke er på
LinkedIn og Facebook
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MEDIA NORGE
RekruIerer via LinkedIn
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AFTENPOSTEN
Trener alle selgere i bruk av LinkedIn
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Vi besøker færre neIsider
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Vi starter på Facebook eller Google
(eller LinkedIn)
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Vi forventer at vikOge nyheter når oss
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DAGENS NÆRINGSLIV
Kjapt Olstede på på Google+
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Richard Branson
Virgin
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Jens Stoltenberg
ArbeiderparVet
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Marie Simonsen
Dagbladet
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Davy Wathne
TV2
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Truls Svendsen
TV2
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Messi
Barcelona
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Just do stuff
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Takk for meg!
Facebook Facebook.no/grimmert
LinkedIn LinkedIn.com/in/grimmert
TwiIer Twi[er.com/grimmert
www.klokere.no