esp technology report

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page 1 [email protected] 01635 550449 In this issue... VIEWPOINTS FROM VANSON BOURNE’S QNA RESEARCH COMMUNIT Y In this issue... The State of the IT Nation Here are the findings of Vanson Bourne’s first ESP - technology survey. From now on we’ll be surveying senior decision makers in IT and in Business regularly with the aim of giving vendors of all kinds an insight into the concerns and priorities of your target markets. The topic for the first survey was obvious - how the economic situation has affected IT activity. And it is not all gloom and doom. Certainly budgets and staffing levels are lower, but there is also a new realism about IT project priorities and how, why and when to assess the value they deliver to the business. “Project priorities and scope are remaining the same so far but looking for greater discount/value from suppliers” Enterprise Manufacturing Company —Packaging Topics covered in this issue: 1. Budgets 2. Staffing levels 3. Scrutiny The content on the following pages derives from our survey of 300 Senior IT decision makers in UK Enterprise (1000+ employees) and Mid-market (250-999 employees) businesses. The sample was drawn from Vanson Bourne’s QNA online research community and the research took place in May 2009.

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Page 1: Esp Technology Report

page 1 [email protected] 01635 550449

In this issue...

VIEWPOINTS FROM VANSON BOURNE’S QNA RESEARCH COMMUNITY

In this issue...

The State of the IT Nation

Here are the findings of Vanson Bourne’s first ESP - technology survey. From now on we’ll be surveying senior decision makers in IT and in Business regularly with the aim of giving vendors of all kinds an insight into the concerns and priorities of your target markets. The topic for the first survey was obvious - how the economic situation has affected IT activity. And it is not all gloom and doom. Certainly budgets and staffing levels are lower, but there is also a new realism about IT project priorities and how, why and when to assess the value they deliver to the business.

“Project priorities and scope are remaining the same so far but looking for greater discount/value from suppliers”

Enterprise Manufacturing Company —Packaging

Topics covered in this issue: 1. Budgets 2. Staffing levels 3. Scrutiny

The content on the following pages derives from our survey of 300 Senior IT decision makers in UK Enterprise (1000+ employees) and Mid-market (250-999 employees) businesses. The sample was drawn from Vanson Bourne’s QNA online research community and the research took place in May 2009.

Page 2: Esp Technology Report

page 2 [email protected] 01635 550449

“As budgets are reduced it generally becomes necessary to manage by re-prioritising, which necessarily involves revisiting business cases and reducing time to market.”

Enterprise Telecommunications Company

• Over half our respondents reported that their current IT budget is smaller than last year, with an average decrease of 19%.

• Less than a fifth of respondents are enjoying budget increases. • Within this tiny minority, Enterprise businesses saw budget growth of

31% on average, twice the level of smaller companies we surveyed. • The worst-hit sector was manufacturing, where 2 in 3 respondents

reported an IT budget cut.

Respondents with static/lower budgets told us what was happening as a result. This chart categorises their responses to reveal the principal issues. • A third told us that the number of projects has been reduced and a

quarter said they have cut back to essential projects only. • Refreshingly, 1 in 4 said there was no negative effect.

What do your current year's IT budgets look like?

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

Total Financial services Manufacturing Retail, distribution or transport

Other commercial

Mid‐market Enterprise

Smaller than last year Same as last year Larger than last year

0%

5%

10%

15%

20%

25%

30%

35%

40%

Reduction in projects

Essential projects only/ prioritisation

No effect Cost saving Delay in deployment

Quick ROI Reduced head count

How is this reduction/freeze in budget affecting things?

“[Current budgets] cause a strain on projects and less-than-urgent changes. They also focus the minds of users and the business on what is really necessary.”

Enterprise Finance Company

“Only necessary investment is being considered this year until the full implication of the global economic slowdown is understood.”

Enterprise Media Company

Page 3: Esp Technology Report

page 3 [email protected] 01635 550449

What are IT staffing levels like compared to last year?

• 40% of all respondents told us they now had fewer staff. Approaching half the enterprise businesses had experienced this versus around a third of mid-market respondents.

• The worst-hit sector for IT job losses was retail, distribution or

transport, with 50% reporting decreases. The average was a hefty 25% of the IT workforce.

• Surprisingly, perhaps, the most impervious sector was financial

services, where 25% of businesses said the IT department roster had risen over the past year.

If respondents had a decrease in their headcount, we asked them how this was affecting things. • Higher workload coupled with delivery delays were the obvious main

outcomes. • One in six reported “No effect” from a shrinking IT team.

0%

5%

10%

15%

20%

25%

30%

35%

Busier Delays No effe ct Reduction of activities

Reprioritisation Reduced support

Low morale Increased focus on ROI

How is [your staffing level decrease] affecting things?

0 %

10 %

20 %

30 %

40 %

50 %

60 %

Total Financial services Manufacturing Retail, distribution or transport

Other commercial

Mid‐market Enterprise

Same Down Up

“Increased pressure on existing staff and a greater need for contractors”

Enterprise Technology Company

“Fewer IT contractors means more projects having to be completed in house. Detrimental as existing staff don't always have pre-requisite skills.”

Enterprise Retail Company

“Fewer people doing essentially the same work, although virtualisation of servers and consolidation of data processing centres has helped.”

Enterprise Manufacturing Company—Packaging

Page 4: Esp Technology Report

page 4 [email protected] 01635 550449

Is there more scrutiny of value-add/ROI now than in last 1 or 2 years?

• Two thirds of all respondents said that there is now more scrutiny of ROI than before, not simply at the time of purchase but through the delivery cycle.

• Financial services, where IT budgets have not reduced as much, is

seeing the greatest increase in ROI scrutiny, to ensure value. • The larger the business, the more IT spend is put under the

microscope - in 70% of enterprises versus 60% of the mid-market.

We asked respondents whom reported an increase in scrutiny how this was manifesting itself. • Clearly project approval processes are now more rigorous and this is

resulting in both cancellations and delays in projects getting off the ground.

0%

10%

20%

30%

40%

50%

60%

Changes to approval process

Projects stopped/ delayed

Greater need to prove ROI

More reporting Reprioritisation Busier Fewer proposals

Reduced standard ROI 

period

No change

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

Total Financial services Manufacturing Retail, distribution or transport

Other commercial

Mid‐market Enterprise

Yes No Don't know

How is this increase manifesting itself?

“ROI period has reduced from 3 years to 12 months”

Enterprise Law Firm

“More time consuming and more documentation but improves accountability and delivery. Helps in ensuring clear specifications are delivered”

Enterprise Healthcare Company

“There is a move to change the budget to be for services rather than by desktop supported. Those taking the service will therefore pay for what they use.”

Enterprise Construction Company

Page 5: Esp Technology Report

For research that translates quickly into results...

ABOUT VANSON BOURNE Vanson Bourne has been delivering high quality, great value research to the technology sector since 1999. We research both technology and business managers in all business sectors and geographies from Europe to Africa and from AsiaPac to the USA. We combine big company capability with small company responsiveness. We work with technology clients large and small, often in conjunction with their third-party marketing support companies, to provide research that translates quickly into results.

Click here to learn more

Click here to read testimonials

Click here to view white papers

Click here for Customer satisfaction research

Linking vendors with the opinions of high value IT and business leaders...

ABOUT QNA ESP newsletters are drawn from surveys of Vanson Bourne’s online research community, QNA. Making sure we can reach the right person in the right organisation at the right time is the key if Vanson Bourne is to deliver meaningful, independent, and cost effective research to our clients. Thanks to QNA we can guarantee fast, efficient, robust research that delivers and won’t break the bank. QNA members are senior decision makers in both technology and business strands, in all sectors, and from Enterprise level organisations down to SME and micro businesses.

Click here for more on QNA

Click here for what QNA members say

Vanson Bourne Ltd 25 Liberty House, New Greenham Park, Newbury, Berkshire RG19 6HW Tel: 01635 550449 Email: [email protected]

visit www.vansonbourne.com CON

TACT

US

“Vanson Bourne’s consultancy advice and great value research has helped us to create white papers of think-tank quality and our campaigns with them have won a host of industry awards.”