escp europe - career week 2017 - how to use social networks to build my career

Joelle Walraevens-de Luzy

Career week &

Professional social networks

[email protected]

Joelle Walraevens-de Luzy

Bio…

[email protected]

Joelle Walraevens – de Luzy

• Graduate in HR in 1997

• 18 years professional experience in France & International

• 8 years as recruiter & head hunter

• Trainer since 2013; LinkedIn expert

• CEO and founder of Hubicc

Where to find me : LinkedIn; Twitter, Scoop it G+; Fb, Instagram

Joelle de Luzy - Walraevens

« Find a job in 1996 »


« Find a job today »


«Find a job today»

«Find a job in 1996»

CV Word by Mail Phone Web sites Newspaper Specialized magazine Email Local area

An interesting infographic : http://theundercoverrecruiter.com/wp-content/uploads/2011/10/Before-LinkedIn-How-Did-Our-Ancestors-Find-Jobs.png

Web sites Social Networks Email Blogs Worldwide Realtime Instant messaging


Some more recent milestones from the world of job applications:

1983: Faxing your application is all the rage

1989: You could actually email it over

1999: The first job board pops up online

2005: YouTube was created and video got easier than ever

2012: 66% of adults use social media

2017: Telepathy replaces social media ?


E-reputation & recruitment :

I Want to be found !


Goal :

Optimize your presence in search results in order to :

- establish professional expertise (meaning professional reputation) - provide relevant background information to potential recruiters and employers


Build :

Your ideal keywords list :

professional target keywords related to your ideal job identified keywords in joboffers Included into your user profils on social media


SEO on Resume & social network : Modified resumes when applying for position to reflect keywords/professional

duties in job posting Drafted « elevator speech », branding statement and other background

information to use in professional description Tracked status of job applications/interviews/other activities via Excel spreadsheet

to determine efficacy Researched potential contacts & employers via search engines, LinkedIn and

Twitter on kewwords combination


Case study : LinkedInHow to build your LinkedIn profile with SEO, « elevetor speech » and personal branding ?

Keywords : LinkedIn, training


Case study : LinkedInTools to use to find a job/internship on LinkedIn

1. Make advanced search using KEYWORDS & build a professional network



2. Join groups you are interested in, and INTERACT



3. Follow companies you would like to work in



4. Jobs : select job offers you may be interested in, using KEYWORDS Set up your job preferences


Twitter to find a job

• Create your profile (bio + photo + location) using Keywords and #• Post recent information

• Follow people related to your goal• Messages of maximum 140 characters • Always put an # in the message you post

• Make specific searches with # and Keywords• Micro-blogging platform with instant messages• Build your own community


Twitter : example

Company name & logo

Picture & smile Communication

Personal info + location + common interests with # to keywords


Success stories : they found a job with LinkedIn

Jacob Erlick/pricing analyst/Southwest Airlines/Dallas, TexasJacob had dreamed about working at Southwest Airlines for as long as he can remember. He applied and interviewed for internships and full-time jobs to no avail. But after each meeting, he connected with each Southwest employee and recruiter on LinkedIn. With a growing family to support, he eventually accepted a job at a B2B IT company. Then one day he noticed that Linkedin's "People You May Know" module suggested he connect with a Southwest recruiter he was linked to through another connection. He sent the recruiter a connection request and she responded asking if he had time to chat about a job opening. On Aug. 27, 2012, Jacob joined Southwest.

To read the complete article : Link : http://bit.ly/2iUdMmJ


Success stories : they found a job with Twitter

Twitter Introduced Me to An Internship Opportunity -- and a Job !I graduated from UCLA last June and was looking for PR jobs to apply to [in Austin]. I started following Bread & Butter's Twitter account along with many other firms, and soon saw they were looking for interns. After interviewing, I was offered the internship but because I needed to pay the bills, I declined it. I ended up back in San Francisco but kept in contact with the Bread and Butter team in Austin and I saw they were tweeting about an opening in their new San Francisco office this past May. [The team in Austin] gave me great recommendations and I quickly began working at the SF office.--Jessica Humphrey, Assistant Account Executive, Bread & Butter Public Relations

To read the complete article : Link : http://bit.ly/2j93izK


Some useful links ….

1. Building your professional online presence

http://bit.ly/2j93Gyq

2. Using social media to get a job

http://bit.ly/2j948wu

3. How to use twitter to find a job

https://biginterview.com/blog/2015/03/twitter-jobs.html

4. How to land a job using social media

www.forbes.com/video/4447449812001/

http://bit.ly/2j93Gyq

http://bit.ly/2j948wu

https://biginterview.com/blog/2015/03/twitter-jobs.html

http://www.forbes.com/video/4447449812001/