The Future of Radio

Evolution Personalized

Radio Evolution Abroad

Mobile Radio

Syndication in programming

Podcasting / Netcasting

Satellite radio via XM & Sirius

Clear Channel’s over 850 US stations

Digital Transmission

Internet Music

Regular internet radio without terrestrial broadcasts

Terrestrial Internet Streaming

The Philippines

A Unique Environment

Multicultural

Multilingual 171 dialects

Developing Country

Regionalistic

Social and interactive

Trendy

Radio Market Highest number of listeners is posted in Mindanao followed by Visayas…

70 67 62 64 79 83

30 33 38 36 21 17

Total - Metro Manila Mega Manila B. Luzon Visayas Mindanao

Listener (Past Month) Non-Listener

Area Total

Radio Listener: Past month Listener Non-radio/Lapsed Listener: Not listened to radio ever or Last listened to radio over past 4 weeks. Universe: 36,741,000 Base: Males and Females aged 10+ across all socio-economic classes in National Urban Philippines Source: Nielsen Media Index Q2 2011

36,741,000 9,208,000 15,965,000 4,955,000 6,692,000

Nielsen Media Research September 2012

The Listeners Personal Needs are Key

Understanding the listener is the crux

Addressing

individual needs

With a more segmented audience.

Interaction with Listeners On Air

Virtually On Line

Physically Face to face

In the Field

Internet.

Mobile

More ways to listen to radio

Incidental listeners

Traditional radio

In Vehicle

Enhancing research demographics might include listeners personal preferences

Culturally

Regionalistic In Dialect

Customizing content

Through Interaction

“If radio is going to survive, which I believe it will and I believe it can,

it’s got to get back to being live, local and getting involved in the community… Radio works best when it talks to me like it is my friend.”

Donna Halper

Radio Historian and Author

Using Personalities as a Driving Force

Bombo

Tambalan

Papa Jack

Unconventional

Listener Preferenced

Gusto ko Daku!!

Hip and trendy

RMN

Progressive

The Importance of Freedom

Allowing personalities freedom to grow

Bombo

RMN

Papa Jack

Progressive

Getting into the Field

Interaction with listeners

Language Habits Trends Fashion

Building Relationships

Personalizing

Radio Springboarding on The Net

Radio Station Homepages

Local Audiences

OFWs

To attract audiences

Using

Source : theglobalreview.com; March 2013

Source : beevolve.com

Building on Social Media to increase following

Building Personalized Radio Social Networks and Media platforms

Further Expansion into New Media

Online streaming expansion

Online Interactivity

Integrated online ad and promo expansion

Feedback Driven Evolution

Instant online feedback through facebook and twitter and other responses

Unedited and brutally frank

Demand for change NOW!

Complimenting other Media

Print

TV

Internet

“I think that Pandora, Spotify and iTunes are all in the music collection phase. About 90% of people say that they discover music on the radio; it’s part of our job to build new artists.”

Clear Channel CEO Bob Pittman

Collection

Broadcast

Swapping out one of two television ads for two radio ads increased unaided brand recall by

34% and replacing one of two newspaper exposures with two radio ads almost

tripled unaided brand recall.

When two radio ads replaced one of two TV exposures, more people chose the advertised brand as their first-choice product. Consumers who heard two Radio ads (and only one TV ad) could restate a campaign’s main message just as well as those exposed to two TV ads. Trading a newspaper ad for two Radio exposures gave much better message playback than seeing two newspaper ads.

Digital Radio

More choices

Handsets or broadcasters first ? A question of price

So when

The issues of Royalties and Fees

Persistent Challenges

Interchannel Interference

The choice of Standard IBOC USA Phils DRM DAB Europe ISDB Japan

Digital Accountability and Surveys

Today, in New York City, you have 200 choices on the radio. We have tried as a radio industry doing commercial-free HD stations… no one came. Why? They’ve already got 200 choices. Clear Channel CEO Bob Pittman

If not yet digital where?

Mobile Radio Listening

cellphones with radio

Android Non Android

Smartphones and apps

In 2010 in the Netherlands 50% of all devices capable of receiving radio were Cellphones

Source: Nielsen Key Media Trends 2013;

Consumer Media View

Its more fun to text in the Philippines!

Average 600 texts per person per month Mashable.com 2009

Radio Usage is Up

77% in 2010 86% in 2012 thanks to mobile listening

Numbers may increase with more data

The All Important Survey

Increase in frequency of surveys Rrc and nielsen

New trends Manila monthly Key cities quarterly Secondary markets annually at last

Past Difficulties in radio surveys

Better methods Tarps Reach and frequency Ebb and flow

All this attracts advertisers

What might Advertisers Want?

Personality Based

Personalized

Localized

Multi Media

ROI Generating

Customized

Cost Efficient

So what is the future of radio?

Multiplatform

Trend Setting

Personal and Interactive

Complimenting new media

A keystone to TRIMP media

The future of

Radio