ERP and the Journey to Cloud

Scott D. Lee Dell Cloud Services

• www.DellintheClouds.com

• www.dell.com/Cloud

SAPPHIRE NOW 2011

Dell’s Point of View – Service Solutions

In 2011, the first students to grow-up with the Internet will graduate from College

2011 Graduate

Born

2011

1989

1994 Kindergarten

3rd Grade

6th Grade

High School

College

1997

2000

2003

2006

2009

Facebook

Netscape

.com boom

Twitter

IE

AOL

Android

Google

Yahoo

.com bust

SAPPHIRE NOW 2011 3

Liberalization of enterprise client technology seems to be the inevitable outcome of current forces

Seamless application workflow & integration More devices with fewer restrictions

Business agility to meet changing market

Rise of social media

Blurring of work

And home

The emergence

of new mobile devices

Changing employee

expectations of IT

=

SAPPHIRE NOW 2011 4

Cloud promises lower TCO to free spending for innovation on mobile apps

33% of respondents used

their personal devices while at

work during the past 30 days

90% of organizations will support corporate

applications on personal devices by

2014

80% of businesses will

support a workforce using tablets by 2013

Source: Gartner # G00208871

It’s not just technology that is changing, it’s people that are changing

SAPPHIRE NOW 2011

ERP Customer Pain Points

Economic headwinds have place more financial scrutiny on big, complex, difficult-to-manage ERP/CRM/SCM product sets. Cost and complexity has more organizations looking at outsourcing and service based computing models.

Achieving business outcomes with ERP/CRM/SCM application are too time consuming and difficult. Customers feel they have a Ferrari in the garage but when we take it out on to the open road they can’t get it out of first gear.

Many ERP/CRM/SCM applications architectures were put in place ahead of the Y2K issue of the late 1990s and is now showing its age. Access to capital is tight and few can justify spending it on ERP upgrades when compared to growing list of business needs.

High cost and complexity

Risky Upgrade Cycle

Slow time to value and

limited agility.

Data quality and consistency

Business need for analytics requires a solid ERP/CRM/SCM foundation for data, which means improved data quality, availability and consistency. Less time on data acquisition and more time on analysis.

SAPPHIRE NOW 2011 6

SAP, the cloud and mobile applications

Heavy investments in ERP have already been done, so there’s no appetite to spend more on ERP applications Prevailing thought

in the marketplace

Dell POV

To enable SAP

Organizations that own SAP can harness the power of standardize business processes with integration of newer, lightweight, mobile applications

The underlying, fixed capacity infrastructure must be modernized with flexible, agile, elastic computing power that quickly responds to business needs for innovation

Dell’s portfolio of SAP Modernization Services is designed specifically for organizations who must engage a mobile economy

SAPPHIRE NOW 2011 7

Dell Services ERP Portfolio Guiding Principles

Deliver ERP Business functionality for mobile

and desktop devices.

Deliver ERP Business functionality “on” and/

or “off” customer premise

Deliver ERP Business functionality that scales

to meet business demand.

Delivered On Demand Delivered On Any Device Delivered At Any Premise

Deliver ERP Business functionality for a mobile economy. (Customers, Workforce and Eco-System)

Portfolio of SAP full life-cycle services: Plan, Define, Implement, Maintain

SAPPHIRE NOW 2011

Trend ---- Workloads in the Cloud Source: IDC Enterprise Platforms Survey, Jan 2010

ERP Workloads (Business Processing) will remain in private clouds configurations in customer controlled premise.

Decision support likely to remain private due to data needs & security

Hybrid clouds will emerge with ERP “bolt-on” solutions e.g. CRM, SRM, etc.

SAPPHIRE NOW 2011

ERP Hybrid Cloud Solution

ERP On-Premise Cloud PROD, QA. DEV Disaster Recovery, Sandbox, Upgrades

ERP On-Demand Cloud

Dell Boomi for Hybrid Cloud Integration

Lower Cost of Ownership using Dell’s Private and Hybrid Cloud Computing solutions for ERP Application workloads.

Do More with Less – Dell VIS

• ERP Cloud Migration from Current to Target platform.

• Automated provisioning of ERP Non-Production Instances from a Self Service Portal (Clean Install & Cloning)

• Elastic Computing of ERP Production workloads featuring horizontal and vertical scaling methods for both physical and virtual machine landscapes.

• Chargeback (Show-back), Capacity Management & “What-If” Analysis

Pay Per Use – Dell Cloud • Self Service Portal for Administration. • Private Configurations with typical fences like

firewalls, VPNs, encryption • Pay-As-You-Go targeting ERP Development &

Sandbox Environments • Reserved Capacity targeting ERP Disaster Recovery &

QA Landscapes, • Dedicated Capacity for ERP Production Landscapes. • Full support for QOS & SLA. • ERP Cloud & Hosting Certifications • Support for ERP Upgrades: Technology & Services.

SAPPHIRE NOW 2011 10

SAP Hybrid Cloud Landscape – Common Use Case

Dell OnPremise Cloud (AIM/VIS) Dell OnDemand Cloud

ECC

PRD

BW

PRD

EP

PRD

SM

PRD

PI

PRD

SRM

PRD

MDM

PRD

ECC

QA

BW

QA

EP

QA

PI

QA SRM

QA

MDM

QA

ECC

DEV

BW

DEV

EP

DEV

PI

DEV

SRM

DEV

ECC

DR

BW

DR

EP

DR

SM

DR

PI

DR

SRM

DR

MDM

DR

ECC

SBX

BW

SBX

EP

SBX

SM

SBX

PI

SBX

SRM

SBX

MDM

SBX

MDM

DEV SM

DEV

Change

Mgmt

Data

Replication

Superior infrastructure: Minimizes the risk of aging data centers. SAP Cloud solutions enable an incremental path for infrastructure renewal. No need for a “rip and replace” approach

Industry standards: Widely adopted standards ensure long-term viability of the architecture and more flexible options for application selection and configuration

Cost-effective: Leveraging a private cloud environment for peak and non-production loads saves costs

Agility: Cloud can enable more automated and rapid deployment of different environments. This benefits dynamic test and production environments as well as improving disaster recovery. We want to throw SAP landscapes around like they are nickels!

SAPPHIRE NOW 2011 11

Recent Proof of Concept Large Public University

Situation • Legacy Data Center on campus

with limited capacity to support online education initiatives.

• Stranded capacity on proprietary SAP Infrastructure designed for peak load that occurs 4 weeks per year.

• High demand for SAP sandbox instances to support enhancements needed by the business.

• High sustain cost due to specialized UNIX resources.

• High cost for system infrastructure needed for disaster recovery.

Results

60% of SAP Non-Production &

Disaster Recovery landscapes targeted for Dell On-Demand Cloud featuring automated, self-service provisioning of sandbox environments in a pay per use model.

20% targeted reduction in SAP

application support cost over 3 years, including migration costs from proprietary UNIX to x86 platform.

SAPPHIRE NOW 2011

SAP TCO Reductions with Dell’s Approach

An independent TCO analysis published jointly by SAP and Dell illustrated that SAP solutions running on the VIS (Private Cloud) architecture can dramatically increase efficiency and reduce operating and capital expenses. The independent study cited:

• Up to 20% reduction in total cost of ownership utilizing hybrid cloud architecture

featuring self service provisioning, utility computing and pay per use functions.

• Up to 17% reduction in overall hardware and software investments due to resource pooling, capacity management and standardized platforms.

• Up to 24% lower Implementation costs due to reduced planning and design requirements, self service provisioning of virtual & physical machines, and the use of pre-configured templates.

• Up to 24% lower upgrade expenditures due to quick and easy provisioning of test

and training systems, and contingency planning and fallback methods.

SAPPHIRE NOW 2011 13

Dell Service SAP Portfolio

Designed to ignite innovation with instant access to business data on any device via a low cost, flexible infrastructure

Application Portfolio

Rationalization

Cloud Migration

Optimization for SAP

On-Premise Cloud Solution

On-Demand Cloud Solution

Application Portfolio

Rationalization

SAP In-Memory Analytics

Safely migrate your SAP Applications to the

cloud

SAP Certified Cloud Solution for your

Data Center

SAP Certified Cloud Solution in a Dell Data

Center

Safely upgrade you SAP Applications with

Dell Services

Instant access to your SAP business data

Modernization Services

In-Memory Computing Services

Application Portfolio

Rationalization

SAP Mobility SAP Informatics

Improve the accuracy of your SAP business

data

Access your SAP business data on any device

SAPPHIRE NOW 2011

• Open + Capable + Affordable

• Accelerate solution envisioning thru Reference Architectures

• Do it yourself • Build and

transfer • Build and

operate • As-a-service

delivery

• Mutual commitment

• Fully integrated solutions

• Joint development

• Go-to-market alignment

• Integrated & interoperable

• Customer vs. company driven

14

Dell Value Prop

A differentiated approach for global solutions delivery

Best of Breed Modernization

Solutions

Flexible Delivery

Innovation without Legacy

Best-of-Breed Partnerships

Thank you