erik peterson portfolio 030515

526 Crescent Blvd. Creative Suite 330Glen Ellyn, IL 60137

[email protected]/Fax: 630 748-6007

creative spark



creative spark

Design Agency



creative spark

A w a r d W i n n i n g D e s i g n A g e n c y

• Recipientofthe2007AnnualAwardsinBusinessExcellencebytheBusinessLedger

• GoldenTrumpetAwardbythePublicityClubofChicagoin2004(forcollaborativeworkwithGR-PR,apublicrelationsfirm)

• CityofAuroraPublicServiceAward2005

E l u m i n C a p a b i l i t i e s

• CommunicationsPlanning

• CorporateIdentity

• BrandingStrategy

• PrintDesign

• WebsiteDesign

• AdvertisingCampaigns

• MultimediaPresentations

• SignagePrograms

• Copywriting



creative spark



creative spark

I n d u s t r i e s S e r v e d

• ChristianOrganizations

• Construction

• Entertainment/PerformingArts

• FinancialServices

• Healthcare

• Municipalities

• Non-profitAgencies/Associations

• ProfessionalServices

• RestaurantsandFoodService

• Retail

• Transportation

• Utilities

O v e r v i e w

Elumin,acreativedesignagencylocatedindowntownGlenEllyn,specializesincreatingmemorablebrandidentityandmarketingcommunicationcampaigns.

Eluminopeneditsdoorsin1997producingwebsitesandinteractiveCD-ROMcommunications.Elumin’sclientbasegrewduringtheearlystagesservinglargecompaniesandcreativeagencies.Overtheyears,clientsaskedElumintodesigncorporateidentityandmarketingcollateral.Eluminhasevolvedintoafullservicecreativeagencyservingthemanymarketingandcommunica-tionsneedsofitsclients.

Eluminbroadeneditscreativeservicesinrecentyearsbyofferingintegratedmarketingcommunicationsplanningforbusinessorganizationsthathavelimitedmarketingstafforresources.Inadditiontoproducinghigh-endcreativedesign,Elumin’scommunicationplanningsessionsenablebusinessexecutivestotranslatean-nualgoalsandobjectivesintosoundmarketingplansdefiningaudiencetypes,measurabletargets,andmediachannelstoconveykeymessages.

ThroughoutitslifespanEluminhasworkedonprojectsforFortune100corporationstonon-profitsandstart-ups.Elumin’sexperienceincreatingqualitycommunicationshasbenefitedlocalbusinessesandinternationalcompanies.Eluminhasworkedonprojectsviewedbyaudiencesaroundtheworld,andinmanyindustriessuchashealthcare,construction,financialservices,non-profitservices,governmentalagencies,performingarts,andappliedsciences/technologies.

Elumin’sgrowthhassteadilyincreasedovertheyearsandexpandedtoclientsacrossthecountry.



creative spark



creative spark

P r o j e c t H i g h l i g h t s

“Since2004Eluminhashelpedusdevelopawebsitethat

notonlylooksgood,butincorporatesfeaturesthatallow

ustomaintainthesite.Eluminhas

enhancedourwebsitewithafully

functioningticketsalescapability.

Ithasallowedustosignificantlyincreaseadvancesaleswithoutanincreaseinstaffresourcestopro-cesstheincreasedvolumeoftickets.Ourwebsitehasprocessedover

$400,000inticketsalesinoneanda

halfseasons.Wewillcontinuetowork

withElumintoaddmorefeaturesto

oursite.”

Paul Mandigo, Former President

DuPage County Fair Association

29000FEET.com-Elumindevelopedthebrandnameandwebsiteforthispersonalandprofessionalcoachingwebsite.Thesite’scorefunctionistomatchindividualswithpersonalandprofessionaladvisorsoncloseto100differenttopics.Thesitefeaturesasubscriptionbasedecommercesystem,anonymousemailingsystem,andacomprehen-sivecontentmanagementsystem.

DDS4DDS.com-OMSNICandFortressInsuranceCompanyneededtomaketheirwebsitesmoreuserfriendly.EluminworkedwiththeirISandMarketingdepartmentstodefinevarioususerexperiencesalongwithcreatingafreshdesignwhichpresentedtheirindividualbrandsinamoreexcitingmanner.

BEAIRDGROUP-EluminassistedtheBeairdGroupwithitsrebrand-ingeffort.Elumincreatedprintcommunicationsandredesignedthebeairdgroup.comwebsite.Theprojectsdemonstrateanorchestratedefforttopresentaconsistentimageandmessagetotheirprospects,customersandemployees.

THECITYOFAURORA-TheAmericanAssociationofCodeEnforce-mentawardedthisclientitsPublicServiceMaterialAwardinFall2005forcommunitypublicationsdesignedbyElumin.Eluminalsoconductedresearchforacitywidewayfindingandsignageprogram.

THEDUPAGECOUNTYFAIR-Elumindevelopedanonlineticketsystemwhichgeneratedover$400,000inticketsalesin2years.EluminredesignedtheDuPageCountyFair.orgwebsite.TheredesignedsitewasrecognizedbythePublicityClubChicagothatyear.

THEIRASTORE-Elumindevelopedthebrandidentityandcoordinatedthelaunchofthepersonalfinancebusiness.Thecampaignfeaturesagooseandgoldenegg,andawebsitenamedGoldenEggsperts.com.



creative spark



creative spark

Non-Profit

Consumer

Business

Identity

Integrated Marketing ProgramsIdentity + Print + Web

Elumin’sintegratedmarketingprogramshelporganizationscreatememorablevisualbrandsandpowerfulcommunicationsfortheirintendedaudiences.Ourprogramsaredesignedforbusiness-to-business,business-to-consumer,andnon-profitcompanies.Eluminoffersstrategicmarketingservicesforclientsneedingahigherlevelunderstandingoftheirorganization’smarketingneedsandefforts.

Print Web



creative spark



creative spark

BusinessConsulting

CommercialContractor

HIV/AIDSAdvocacy

Identity/Branding Identity + Print + Web

Elumindevelopsstrongvisualidentitiesforavarietyoforganizations.Brandbuildingprogramstypicallyinvolve:

• Logo/Symbol

• BusinessCards

• Letterhead/Stationery

• MarketingCollateral

• Website

MatchWebsite

FinancialServices HousingAdvocacy

TechnologyConsultants

ChristianEnvironmentalAdvocacy InteriorDesign



creative spark



creative spark

EnvironmentalTechnologySolutionsHotelRoomDisplay,FolioInsert,LobbyPoster

InterdenominationalForeignMissionsAssociationNewsletter,ConferenceBrochure,PostCardAnnouncements

HinsdaleCenterforReproductionMedicalBrochure

Print DesignIdentity + Print + Web

Eluminusesthelatesttech-nologiestocreatehigh-qualityprintdesignsforsmallorlargequantityprinting.

• CorporateBrochures

• AnnualReports

• Advertising

• ProductDirectories

• Newsletters

• PostcardPromotions

• Tri-foldBrochures

• MembershipDirectories

• Invitations

• Books

• Publications

• Magazines

• Posters

HoneyRockCampPromotions,Brochure,Posters

DeLaPorte&AssociatesRecruitingBrochure

AssociationofBuildersandContractorsNewseltter,AnnualDirectory



creative spark



creative spark

Dugan&Lopatka,CPAsBrandedAdvertisingCampaign

CityofAuroraResidentPublications

BlastRadiusCorporateCapabilities,PostcardMailing

Print DesignIdentity + Print + Web

ElginYouthSymphonyOrchestraRecruitingBrochure,Program,Posters

BeairdGroupCorporateBrochure,BrandedPostcards

CanticleMinistriesFundraisingProgram



creative spark



creative spark

29000feet.com

Enviro-Room.com

Hinsdale-IVF.com

Web DesignIdentity + Print + Web

Eluminproducesavarietyofwebsitedesignsforclientsofallsizes.Ourwebsitedesignprocessinvolves2maincomponents:1)definingthebusinessgoalsofthewebsite,and2)under-standingtheusergoalsandobjectives.Oncethesetwopiecesaredefined,Elumincreatesauniquesolutionforeachclient’sneeds.Viewadvancedwebsitebusinesssolutionsonthenextpage.

GoldenEggsperts.com First-Sec.com

CanticleMinistries.org

WheatonEye.com

e-kmi.com

Saturn-ES.com



creative spark



creative spark

Advanced Web Business SolutionsIdentity + Print + Web

Event Website Solutions:TicketRegistration,SponsorManagement,FullyIntegrat-edEcommerceSubscriptionSystem,MembershipData-baseSystem&Client-sideSecuredContentManage-mentSystem

Matching Solution:PersonalandProfessionalCoachingMatchSystem,FullyIntegratedEcommerceSubscriptionSystem,Mem-bershipDatabaseSystem&Client-sideSecuredContentManagementSystem

Association Solutions:CalendarofEvents,ConferenceRegistration&Client-sideSecuredContentManagementSystem

Healthcare Solutions:SecurePatientAppointmentandCustomerService(onlineseminarregistrationprocessingsystemcapable)

Online Publishing Solutions: FullyIntegratedEcommerceSubscriptionSystem



creative spark



creative spark

C o m m u n i t y I n v o l v e m e n t

Eluminiscommittedtoassistinglocalnon-profits,businessesandmunicipalities.

ElumindesignedaPepsicanpromotionforthe2007NapervilleExchangeClub’sRibfest.

LocalorganizationsbenefitingfromElumin’screativeservicesinclude:

• DuPageCountyFairAssociation

• DuPageHomeownershipAssociation

• GlenEllynChildren’sChorus

• ElginYouthSymphonyOrchestra

• HoneyRockCamp(affiliatedwithWheatonCollege)

• FirstPresbyterianChurchofGlenEllyn

• CityofAurora

• CityofBerkeley

• InternationalForeignMissionAssociation(IFMA)

• CanticleMinistries(affiliatedwiththeWheatonFranciscanSisters).

E r i k R . P e t e r s o n - F o u n d e r

Erikbringscloseto20yearsofcommunicationdesignexperiencetoElumin,whichhefoundedin1996.Eluminservesnumeroustypesoforganizations,fromnon-profitstoFortune500companiestoenhancetheir

brandindigitalmedia(web-based)andconventionalprintmedia.

Erik’senthusiasmforhighqualitycom-municationdesignexpandedintodigitalmediawhileconsultingwiththeCommu-nicationDesignCenter(CDC)ofAndersenWorldwideintheearly‘90s.AtAndersenErikworkedwithateamofdesignstafftoproducecomprehensivecommuni-cationprojectsfornumerousFortune500companies.In1995ErikauthoredandproducedtheAndersenConsultingInternetReport,acomprehensiveInternetoverviewdescribingbusinessanddesign

characteristicsoftheInternetandWorldWideWeb.

Erikheadsaseasonedteamofcreative,technicalandmarketingprofessionalswithadepthofskillsincommunications,userexperienceandgraphicdesign.

InadditiontooperatingElumin,Erikhasbeenactivewithvariouscommunityorganizations:slatedcandidateforVillageofGlenEllyntrustee,elderoftheFirstPresbyterianChurchofGlenEllyn,sitecoordinatorforDuPagePADS,formerboardmemberfortheCommunityArtPartners,andyouthsportscoachandofficialforspanningover25years.

erik peterson portfolio 030515

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