– Profile update information

The LinkedIn search engine is a very useful and powerful function which enables recruiters to

search for individuals with specific skills and experience.

When someone conducts a search for an applicant with a particular set of skills and

experiences the search engine looks in certain specific places of each profile in order to assess

its suitability, presenting those findings in a list prioritized by suitability i.e. the aggregate

number of matching keywords found.

Below is all the information you need to fully populate the profile and place formatted text in

the places where the search engine looks so that when someone conducts a search for an

applicant with your particular blend of skills and experiences you appear as close to the top of

the list as possible.

Log on to your LinkedIn account in the usual way and click the “Edit Profile” link at the top of

the screen under the “Profile” heading.

The blue headings in this document relate to the section headings of the profile.

Text in the boxes is the new text which needs to be added to your profile. Copy and paste the

contents of each box into the appropriate boxes on your profile where prompted and click

“Save” when you are finished. Text not in a box is already on your profile.

Sections marked with an * are the most important as these are the places where LinkedIn’s

search engine looks to find keywords and matching terms.

On the following pages is all the information you need to have a fully updated and optimized

LinkedIn profile.

Name Eric Ler

Professional Headline*

Industry* Oil & Energy

★ Bunker Operations Manager ★ Security of Bunker Supply ★ Loss Control ★ Bunker Pricing

Management

+Add

Summary*

Add your CV (PDF version) by clicking “Upload File” on the LinkedIn profile

An accomplished and highly effective Bunker Operations Manager with an enviable track record of

defining and delivering innovative strategies to manage bunker pricing, loss control and security of

supply.

This confident and outgoing professional demonstrates polished communication skills and natural

authority, and builds respectful and trusting relationships as ship owner’s representative and with all

stakeholders.

With the ability to motivate multi-disciplined and multi-cultural teams to achieve operational efficiency

through continuous improvement, this energetic, easy going leader is an inspirational mentor and coach

and will quickly be an asset to the senior management team of any forward thinking shipping

organization.

►Organizational Leadership - Visionary leadership & skilled resource allocation deliver efficiency

►Bunker Supply Protection - Reduces exposure & protects crucial supply with broad supplier base

►Operations Management - Meticulous organisation & planning for smooth running bunker ops

►Business Development - Spearheads pioneering initiatives in revenue generation &new markets

►Strategic Partnerships - Develops key strategic relationships to benefit all stakeholders

►International Business - 8 years experience in foreign trade + strong international trade education

►People Management - Strong and decisive leadership of multi-cultural and multi-disciplined teams

►Strategy & Planning - Defines and directs implementation of innovative and successful strategies

►Bunker Operations - 7 years working experience in a physical bunker supply company in China

►Bunker Surveying - Diligent surveying skills utilised to accurately ascertain quantities of bunker

Please contact me at:

☎ +86 (0) 13902319754

⌨ ericler2004@gmail.com

…and see my CV below

Experience

Title

Company name Mermaid Bunker Services (Hong Kong) Ltd.

Location

Time period July 2013 – Present

Description

+ Add a link

Link

Title

Description

►Responsible for contacting and visiting shipping companies and successfully building business

relationships with them in order to develop revenue

►Helping ship owners and shipping companies to bunker in Hong Kong or China using extensive

knowledge of all the bunker suppliers in Hong Kong and China

►Ensuring all samples taken during bunkering are promptly delivered to the international laboratory, SGS

Hong Kong Ltd., for analysis

Independent provider of Bunker Survey, Sludge Disposal Survey, On/Off-hire conditions survey and Ship

Owners Representative Services in the Shenzhen and Hong Kong area

Mermaid Bunker Services (Hong Kong) Ltd. -

Hong Kong

Operations General Manager & Senior Bunker Surveyor

Title

Company name Shenzhen Brightoil Group Co., Ltd.

Location Shanghai City, China

Time period March 2012 – May 2013

Description

+Add

+ Add a link

Link

Title

Description

Responsible for the company's bunker operations in different ports in East China Region including

Shanghai, Ningbo, Zhoushan and Qingdao, with a total of 52 staff reporting in the E China branch office

►Key point of contact for the trading team in Singapore, and maintained close contact with the shipping

agent and shore tank terminal before cargo discharging

►Built and developed close working relationships with local government authorities including Customs,

Port Authorities, Cargo Inspection Authorities and China MSA

►Maintained business relationships with the company's subcontractors

►Provided valuable information to support company's sales activities

►Signed or renewed leasing contracts with shore tanks companies, barging company, office and

accommodations owners

►Conducted sales training in the international supply and bunker department for 6 months

►Kept close contact with survey company

►Attended the company's annual meeting

►Daily administration management

Deputy Director in Shanghai Office

http://www.brightoil.com.hk/html/brightoil_shenzhen.php

The Company operates international supply and bunkering operations, including international supply of

petroleum products and provision of marine bunkering services to international vessels, and marine

transportation of fuel oil or crude oil internationally

Shenzhen Brightoil Group Co., Ltd. – International Supply & Bunker Operations

Title

Company name Shenzhen Brightoil Group co., Ltd

Location Shenzhen, Guangdong, China

Time period January 2010 – March 2012

Description

+ Add a link

Link

Title Description

Responsible for daily management of the Bunker Supply Department, leading and motivating a team of 15

dedicated to supplying marine fuel oil to sea vessels from different shipping companies or Charterers

►Oversaw all bunker operations activities to ensure key tasks are achieved

►Recruited and trained new staff members and conducted yearly performance evaluations

►Completed the daily, weekly, monthly and yearly working reports

►Forecasted department's annual budgets and ensured the department operated within cost

►Chaired and led weekly departmental meetings

►Served many shipping companies including Maersk, MSC, CMA-CGM, APL, Evergreen, YM Lines,

Wanhai, Hanjin, Hyundai, Hapag-Lloyd, ZIM, MOL, K-Lines, CSAV, TS Lines etc.

Bunker Supply Department Manager

http://www.bwoil.com/html/worldwide_shenzhen.php

International trading & bunkering business is responsible for procurement, marketing and optimization of

supply of fuel oil, marine bunkers, crude oil, and gas oil products.

Shenzhen Brightoil Group Co., Ltd. – Oil & Gas Projects

Title

Company name Shenzhen Brightoil Group Co., Ltd.

Location Shenzhen, Guangdong, China

Time period November 2007 – January 2010

Description – LEAVE THIS AS IT IS

Title

Company name Shenzhen Brightoil Group Co., Ltd.

Location Shenzhen, Guangdong, China

Time period November 2006 – November 2007

Description

Achievements

✔Awarded “Outstanding Contributions Performance” consecutively in 2009, 2010 and 2011 – this award

went to only 3 members of staff in 2009, 5 in 2010 and 7 in 2011

✔Delivered around 9 m metric tons of marine fuel oil to different sea vessels between 2007 and 2011

✔Received awards for “Excellent Performance for Outstanding Achievement” in 2007 and 2008

Deputy Manager Bunker Supply Service Department

Assistant Manager Bunker Supply Service Department

Title Export Sales Manager

Company name Shenzhen Dsily Industry Co., Ltd

Location Shenzhen Dsily Industry Co., Ltd

Time period

Description

+ Add a link

Link

Title Description

Exporting bags and cases

http://www.dsily.com/

Specializes in gifts and crafts, material includes ceramic,candle,metal,fabric and resin items. With eight branch

offices distributing in different cities of China, namely Shenzhen, Xiamen, Quanzhou, Dehua, Chaozhou,

Chenghai, Huangyan and Xi An

Shenzhen Dsily Industry Co., Ltd – Import & export company

September 2001 – November 2006

Title Senior Marketing Officer

Company name Yuking Industrial Ltd, Shenzhen office

Location Shenzhen, Guangdong, China

Time period

Description

+ Add a link

Link

Title Description

Responsible for exporting metal parts such as shields and brackets for computer hardware, chassis for

telecoms products, sub-assembly parts for printers, and contact chargers for consumer electronics etc.

http://www.yuking.com.hk/enindex.php

Yu King Industrial Limited is a Hong Kong based OEM (Original Equipment Manufacturer) specializing

in tool design and fabrication, precision metal stamping, product assembly and surface finishing.

Yuking Industrial Ltd, Shenzhen office – Orogional Equipment Manaufacturer

December 1999 – August 2001

Title Export Executive

Company name Ningbo Micota Locks Co, Ltd

Location Ningbo Zhengjiang, China

Time period July 1998 – November 1999

Description

+ Add a link

Link

Title

Description

Responsible for exporting locks, brass hardware and aluminium furniture etc. to Europe and USA

http://www.micota.net/

The MICOTA TECH (China) Co., Ltd. is a foreign company, specialized in producing high-grade of

architectural hardware and lockset with more than 30 years of professional experience. The factory is

located int heY uantong Industrial Zone, Yuantong Street, Haiyan County in Jiaxing. The company

covers 245 acres with a total investment of 300 million Yuan.

Ningbo Micota Locks co., Ltd – Architectural Hardware & Lockset Experience

EDUCATION – ADD THIS & LEAVE THE REST AS IT IS

+Add

School

Dates

Degree

Field of study

LANGUAGES – LEAVE THIS AS IT IS

Skills & Expertise*

Add these skills

Bachelor Diploma

International Trade

Nanjing University

June 2015

Supply Chain Optimization

Establishing Strategic

Partnerships

Multi-Cultural Team Leadership

Shipping Systems

Operations Management

Business Process Improvement

Strategic Planning For Growth

Revenue Growth Generation

International Business

Development

Cross-Functional Team Leadership

Supply Chain Management

Global Trade Management

International Shipping

New Markets Development

Long Term Business Relationships

Surveying

Disposal

Connections

You currently have 500+ connections.

It would be a good idea to increase the number of connections as this broadens your network.

The more people that are in your network the more visible you become to those conducting

searches for individuals with your skills and experiences as your profile is placed further up

the search results. 500+ is a great achievement, keep it up.

LinkedIn’s search engine doesn’t work in quite the same way a regular search engine does.

When you search their system, they prioritize people who are immediately connected to you first, and then go on to 2nd degree connections - those people who know someone that you

know - and then third-degree connections and so on and so on.

This means the more connections you have the more likely it is that searches will find you.

There has long been a debate about whether you should only connect with people you know

and can personally vouch for (this is what LinkedIn recommends) or whether you should be an ‘open networker’ and connect with anyone who asks.

To some extent, it probably depends on your goals for LinkedIn and your own personal

philosophy, but if you want to be found in the maximum number of searches, there’s no

debate. Open networking is the way to go.

If you decide that open networking is not for you, and that you really do want to limit your

connections to people you know, then at least make sure to add as many of them as possible

using the various features LinkedIn makes available.

Recommendations

Currently you have no recommendations on your profile for any aspects of your work. A

recommendation adds credibility and authority to your offering which in turn inspires

confidence in your ability to perform well in your work.

It would be a good idea to get some of your colleagues, clients, associates to write some

recommendations for you, ideally at least one for each role you have described on your

profile.

This immediately puts your profile further up the search results when someone looks for an

individual with your particular set of skills and experiences.

Groups

You are currently a member of 12 Groups. One of the best ways of increasing your connection

numbers and therefore your network is to join as many relevant groups as you can and to

start and participate in the group discussions.

I have done some research into relevant Groups you could join and I have listed them below.

Jobs in the Shipping Industry

Shipping network *20,000 + members!**

Shipping news - TradeWinds

JOB OPPORTUNITIES IN THE SHIPPINGSECTOR

Careers in the Shipping, Freight Forwarding, Logistics & Supply Chain Industries Shipping Jobs

Container Shipping – powered by Containerisation International and Lloyd’s List

JOBS in MIDDLE EAST / SE ASIA - OIL & GAS,SHIPPING, MARINE, EPC, PETROLEUM,

LUBRICANT Professionals

The Shipping Professional Network in London

International Shipping Global MAX Network Freight Forwarder NVOCC Air Cargo OCEAN

Logistics Network Global Shipping Jobs

The Shipping Tribune

Shipping Exchange - The International ShippingExchange

International Bunker Industry Association

Bunker professionals

Global Ports & Marine Operations Community Naval Architects and Marine Engineers

Marine Operations Supporting Offshore Wind

Oil and Gas Pros

Maritime

Job Openings, Job Leads and Job Connections!

Global Jobs Network

LinkedIn rules state that you are able to be a member of up to 50 groups at any one time.

Other tips for making the most of your LinkedIn profile

Create a Personal URL

When you create a profile, LinkedIn will automatically assign you a profile URL that can be

used to access your profile directly. It will usually contain numbers and letters. But you can

change this URL so that it contains your name for example www.linkedin.com/in/johnsmith

This is important not so much for internal LinkedIn results, but for external Internet searches.

When a recruiter or potential client researches you, you want them to find compelling and

positive information. LinkedIn has enormous weight with the search engines, and your profile

is one of the best ways to ensure you make page one of Google for your name.

Make Your Profile Public

LinkedIn allows you to control how much of your information is visible to people who are not

connected to you. There is no reason not to open this up when you are looking for a new

position. Remember that not all recruiters or clients will be viewing your profile after logging

in to LinkedIn. Many will come to it via a Google search. If you set most of your profile to

private, it won’t be very impressive.

Tip: To change this, click on the ‘edit profile’ tab and look for ‘Public Profile.’ Click the small

‘edit’ next to the URL and you will arrive at the page where you can choose what to make

public. Unless you have a strong reason not to do this, I recommend sharing everything.

Stay Active

Now you have set up a great profile, stay active on the site. Post regular status updates (this

will keep your name in front of your contacts who will see your updates on their page),

continue to make new contacts, and use the site to research potential employers or network

with people who can help in your search.

In Summary

LinkedIn is increasingly becoming an essential tool for professional and executive-level job

seekers. Not only do they advertise vacancies and provide the opportunity to research and

network with people in your target companies, but they are increasingly marketing their

database to recruiters and this gives you an excellent opportunity to raise your profile and get

in front of the right people.

There is an option to upgrade to a paid-for version (not necessary for most people) and it’s

the largest professional social networking site on the Internet.

Finally, as I mentioned earlier, LinkedIn profiles rank extremely high on search engines. This

means that when recruiters or potential clients search for your name on the web, your

LinkedIn profile is one of the first things they are likely to find.