EPIWellness

Own the future of Personalized Nutrition Healthcare

“Use the buzz of web and mobile plus the credibility of science to build a healthcare recommendation engine that revolutionizes consumer wellness and vitality.”

April 2015

Confidential and Property of EpiWellnessNot for Distribution

Background

Today’s healthcare is not the same as it was a generation ago. With the development of Personalized Nutrition/Healthcare, or “PNHC”, consumers can now benefit from targeted recommendations based on the presence of specific “biomarkers” and/or genetic predispositions

Problem: Living longer, but better?

Life expectancy is increasing (76 - Men, 81 - Women).

Chronic diseases increasing and time spent with doctors.

Healthcare costs are an increasing percentage of GDP (currently 18%, projected to rise to over 20% if unchecked).

Availability of health information is overwhelming and is often confusing and generalized.

Opportunity for relevant, actionable and personalized advice offers solution for today’s consumer.

Solution: Relevant health information and actionable advice

EpiWellness empowers consumers to control their own health, independent of the traditional healthcare establishment.

Based on a personal healthcare questionnaire, analytical tests, an individual health profile is developed.

Scientifically validated recommendations for diet and lifestyle changes plus personalized supplements are matched the individuals’ personal profile.

The Time is Now! Market Opportunity is Enormous

Target market has 170 million people who annually consume $32 billion of dietary supplements. The D2C market alone is $11 billion.

EpiWellness addresses this market with communications that emphasize our innovative positioning and our strictly personal and scientific basis of our recommendations.

EpiWellness engages with our market using the latest in personal and interactive digital communications channels, emphasizing the modern, the mobile.

EpiWellness utilizes content marketing that is very graphical in nature and suitable for these channels: relevant, discriminating, personal and occasionally humorous.

What EpiWellness Is

EpiWellness empowers consumers to take control of their personal health.

EpiWellness revoluntionalizes the delivery of 21st Century Healthcare.

EpiWellness wrestles away control of health decision making from institutions (health insurance companies and the health industrial complex including doctors, hospitals, pharma companies) and puts in hands of informed consumers.

EpiWellness bridges the complex, often competing world of cutting edge science with accessibility that informed consumers need to make a decision.

What EpiWellness Is

EpiWellness establishes a new type of relationship based on the transference of knowledge between EpiWellness and the informed consumer.

EpiWellness is a multi-channel revenue company with short, medium and long tail revenue opportunities.

EpiWellness is a big data company that through randomized aggregation becomes trusted source for health outcome. Clients include government, academia, pharma companies, insurance companies and others in the health industrial complex.

Why EpiWellness is Different

Single source of integrated Health Risk Assessment plus multi-disciplinary analytical tests (blood, salvia, urine, DNA/genetic testing?).

Imaginative, accessible, action-oriented Consumer Health Profile which instills consumer confidence in EPIWellness.

Consumer messaging and communication will be made most relevant to the individual needs of the customer.

First to deploy personalized custom publishing. Result, trust, customer action and persistence/continuity with EpiWellness relationship.  Benefit - steady revenue and profit stream. Heightened life-time customer value.

EpiWellness Management Team is comprised of multi-disciplinary talent team.

What EpiWellness Does

Simply put, “we empower you to control your heath outcomes.” 

Health Risk Assessment (HRA)/Questionnaire Based. Solid evidence/science base algorithm results in diet, lifestyle, supplement recommendations. Paid or Freemium.

Paid Option for  Analytical Test.

Combines the “you” (your health) with the “social” (your family, your friends, the wider community). The social/viral component also builds prospects/customers and continued engagement. 

Supports your health goals through “pushed” relevant health content. In reality, a personalized health “blog” published just for you!

EpiWellness Revenue Channels

Health Risk Assessment (Freemium and Paid)

Analytical Tests

Supplements

Health Coaching (nutritionists, trainers, etc.)

Wearables (other hardware to be determined)

Subscription (Tests, Coaching, Supplements, etc.)

Big Data (before, during, after randomized health outcomes packaged for resale to government, industry etc.)

Management Team

Rick Popowitz – CEO

Karen McCord – COO

Ian Morrison – CTO

Stephen Peck, Financial Advisor

Rick Popowitz, CEO

Rick Popowitz is an entrepreneurial start-up expert with strategic vision, a bottom-line profit mentality and proven talents a as direct response marketer and business builder. Over his career, Rick has generated hundred's of million of dollars in revenues from companies he has managed. Rick has built 2 specialty D2C nutritional companies; one of which he sold to Goldshield Group, plc, a London based public company. He is currently Founder/President/CEO Biocentric Health, Inc; an Inc. 5000 company. Beyond entrepreneurial startup experience, Rick's is a skilled product innovator having launched over 47 new products; often as first to market. His skill set includes creation of powerful response and profit driven direct mail, space advertising within national/regional newspapers and magazines, radio/tv infomercials & telemarketing, online and social media marketing.  His latest Facebook page generated nearly 13,000 likes within 60 days with deep engagement and monetization. 

Rick has built 2 specialty D2C nutritional companies; one of which he sold to Goldshield Group, plc, a London based public company. He is currently Founder/President/CEO Biocentric Health, Inc; an Inc. 5000 company.

Beyond entrepreneurial startup experience, Rick's is a skilled product innovator having launched over 47 new products; often as first to market. His skill set includes creation of powerful response and profit driven direct mail, space advertising within national/regional newspapers and magazines, radio/tv infomercials & telemarketing, online and social media marketing.  His latest Facebook page generated nearly 13,000 likes within 60 days with deep engagement and monetization.

Karen McCord, COO

Karen’s experience includes planning and management of technical and financial projects associated with disease prevention in the developing world.  She has successfully helped raise significant funds in both non-profit (over $200 million in the past 10 years) and for-profit (start-up/boot-strapped/venture-funded) entities.

Karen has had functional responsibility for budget/planning ($30-50 million annual budget, five year strategic cost modeling and planning), IT, grant management, and manufacturing functions. In September 2014, Karen won the Taproot “Make it Matter Challenge”, an innovation contest aimed at securing ideas to connect thousands of nonprofits to quality pro bono resources. This contest was sponsored by LinkedIn and the Taproot Foundation

Karen completed the Management and Technology Dual Degree Program at the University of Pennsylvania, where she earned a Bachelor of Applied Science from the School of Engineering and Applied Science and a Bachelor of Science from the Wharton School.

Ian Morrison, CIO/CTO

Ian and his team of creative and technology professionals have a wealth of experience designing and building consumer engagement platforms and digital marketing solutions for businesses and brands. They have won creative awards and been granted patents for their work on this field and have worked for agencies such as Ogilvy and TBWA and for brands such as Nestle, Rakuten and H&M in USA, Europe and Asia.

In his earlier career Ian was a video games developer for Sony and Nintendo and has also helped produce the American Idol franchise across Asia. Ian has a Masters degree in engineering and an MBA from Strathclyde Business School. He was "head geek" winning first prize in quantitative analysis and finance.

Stephen Peck, Financial Advisor

Mr. Peck is a senior level executive with both finance, administration and operational experience. His tenure has included leadership positions with both private and public companies. Mr. Peck spent 19 years with two companies offering each the talent and professionalism necessary to grow both revenues and profits. One of these companies is the well known Phillips International, a leader in publishing and related product sales. Having started with Phillips when they were just $12 million in revenue gave Mr. Peck an opportunity to utilize his skills to help the company grow to over $250 million.  He was essential in aggressive financing for both acquisition and general working capital needs. 

Following Phillips Mr. Peck was Chief Financial Officer for American Mobile Satellite, a NASDAQ company; SKYC-the founders of XM Satellite. At the start of Mr. Peck's tenure he was instrumental in helping AMSC balance their cash needs to a more manageable level until the company was able to raise funding via a highly successful high yield bond offering during March 1998. The company raised over $300 million during this critical time of the company's cycle. These funds allowed the company to pay down existing debt and to have sufficient working capital to operate the business, in addition to acquiring a division of Motorola. 

 Mr. Peck’s has also been an active private investor, he formed a private equity group with a well known Washington, D.C. developer to invest in early to mid stage companies. During the first year of operation his company, Peco Holdings, L.L.C., invested in four east coast companies. Lead investors include some of the country's prominent venture groups such as Spectrum Partners, AT&T Joint Venture, Mid Atlantic, Keystone Partners, and Five Paces.

Financial Summary

 

Investment and Use of Funds

Investment Sought

$1.5 - $2.5 million structured as equity and preferred & convertible debt.

Use of Funds

Strategic Licensing Fees (to analytical partner) 

Product Development including creating of health content, reporting, marketing materials.

Inventory

Customer Acquisition Marketing

Staffing & Overheads

Contingency Allocation 

Exit Strategy

Strategic Sale to Industrial Health Complex Company (the EpiWellness Operating Entity)

Sale of Big Data Analysis Spin-Off to Industrial Health Complex Company  

Sale to P/E Company (of one or both operating entities)

Public IPO

For More Information

Rick Popowitz rpopowitz@biocentrichealth.com

Karen McCord kmccord@shared-strategies.com

Ian Morrison Ian@gkxim.com