EPI LOGO REBRAND by Indalo International Ltd

EPINEW LOGO REBRANDby Indalo International Ltd

EPI LOGO REBRAND by Indalo International Ltd

SUMMARY

Having worked with EPI for many years, Indalo were engaged to redesign their logo, which was the natural step forward to update the corporate look.

TIPPING POINT

Indalo identified the need to recreate a logo that would be effective in both printed and digital media, show boldness and unity, as well as adaptability.

ACTION

We researched the market, potential competition, and the actual services that EPI offers and created a profile to start working from.

2 o� logos @ 1000mm wide

1 o� logos @ 1250mm wide

EPI LOGO REBRAND by Indalo International Ltd

DESIGN STAGE Brainstorming and sketches

epiepi

exploration production innovation

EPI

EPI LOGO REBRAND by Indalo International Ltd

DESIGN STAGE First client proofing

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Logo Concept v1.1

1. Semibold Font 2. Medium Font 3. Regular Font

Alternative colours that compliment the EPI purple;

Grey scale/mono;

Corporate colour;

Font used;

Colours used for concepts;

Sofia Pro

Extra LightLightRegularMediumSemibold

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Logo Concept v3.1Font used;

Colours used for concepts;

Kyrial Display ProRegularBold

Alternative Options;

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Logo Concept v1.3

Alternative colours that compliment the EPI purple;

Grey scale/mono;

Corporate colour;

Font used;

Colours used for concepts;

Sofia Pro

Extra LightLightRegularMediumSemibold

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Taglines

Logos Styled Taglines

“exploration partner”“excellence in energy exploration”“exploration, production, innovation”“expertise, partnership, integrity”

“exploration partner”

“exploration,

production, innovation”

Font used;

Colours used for concepts;

Kyrial Display ProRegularBoldUltra Light

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Logo Concept v2.1Font used;

Colours used for concepts;

Kyrial Display ProUltra light

Alternative colours that compliment the EPI purple;

Grey scale/mono;

Corporate colour; Pattern Option:

Mosaic pattern that represents a forward thinking attitude, link a variety of shapes working together to represent EPI.

The pattern could be the defining element for the branding, breaking away from the competition and standing out from the crowd.

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Extra optionsFont used;

Colours used for concepts;

Sofia Pro

Extra LightLightRegularMediumSemibold

Anagram Tagline Option:

Icon based logo and text based tagline with colour representation for the core services.

Puzzle Option:

Three pieces of the puzzle conbine to represent EPI’s core values, interlocking to create an integrated icon.

Triangles Option:

Three triangles representing EPI’s core values, combining to create an integrated icon.

Direction of triangles represents Exploration (down), production (up) and innovation (forward)

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Logo Concept v3.1Font used;

Colours used for concepts;

Kyrial Display ProRegular

Alternative colours that compliment the EPI purple;

Grey scale/mono;

Corporate colour; Cubes Option:

Creates a visual effect that serves to catch the viewers attention by using the negative space to highlight 3D shapes. These shapes represent the three core values of the company, “exploration, production, innovation”.

A singular cube can be the element used to create the sub-brand for the EPI products.

EPI Logo Design© COPYRIGHT | 2016 This design is the property of ´INDALO INTERNATIONAL LIMITED` It contains confidential information, and as such no part of this design may be copied and/or disclosed to other third parties without the prior permission of INDALO INTERNATIONAL LIMITED.

Colours

Original Colours Triad Colour Scheme

A triadic colour scheme uses colours that are evenly spaced around the colour wheel, starting from EPI’s corporate purple.

previous colours

refined colours

EPI LOGO REBRAND by Indalo International Ltd

DESIGN STAGE Two options were shortlisted out of all the options for further development. The client felt that they both represented the company in some way, so we proceeded to put them in context to get a better idea about how they worked.

ORIGINAL LOGO OPTION 1minimalist route

OPTION 2dynamic route

2 o� logos @ 1000mm wide

1 o� logos @ 1250mm wide

exploration production innovationwww.epi.co.uk

productionexploration innovation

EPI LOGO REBRAND by Indalo International Ltd

DESIGN DEVELOPMENT - SHORTLIST

OPTION 1minimalist route

OPTION 2dynamic route

productionexploration innovation

productionexploration innovationexploration production innovationwww.epi.co.uk

tagline tagline

EPI LOGO REBRAND by Indalo International Ltd

DESIGN DEVELOPMENT - APPLIED EXAMPLES

OPTION 1 OPTION 2

EPI LOGO REBRAND by Indalo International Ltd

DESIGN DEVELOPMENT - FINAL CLIENT REVIEW The client preferred the minimalistic option as they felt it was bold and smart.After a reviewing process, the proportions and the font case were adjusted.

EPI LOGO REBRAND by Indalo International Ltd

DESIGN DEVELOPMENT - FINAL LOGO The new logo has been created!

logo tagline