enzoani fashion event evolution

THE FIRST STITCH TAKE OFFTHE ANNOUNCEMENT

Laguna Beach, CA

2007Enzoani Fashion EvEnt

Initially called the 2008 Spring Preview Event, About 20 retailers were in attendance at Enzoani’s first Fashion Event which was held in the Richard Henry ballroom of the Balboa Bay Club.

Immediately following the runway show, the gowns were rolled out on racks for all guests to view. After placing their orders, retailers were taken on a dinner cruise around the quaint Balboa Harbor.

The 2008 Spring Preview Event will be held at the Laguna Cliffs Marriott Resort & Spa. Located in the seaside community of Dana Point, the Laguna Cliffs Marriott Resort & Spa sits upon dramatic bluffs overlooking Dana Point Harbor.

The Spring Preview Event will include:

- Enzoanii & Blue by Enzoani fashions show - 4 Days of Beautiful Southern California - Meet the Designer - Early Preview, Ordering, and Delivery of the 2008 collections - Special appreciation Dinner Event

Contact Enzoani Marketing Department

Tel. 1 (949) 852 - 1888

Fax. 1 (949) 852 - 1887

[email protected]

During your stay you will have the opportunity to enjoy many activities such as, golf, whale watching, jet skiing, sailing, sport fishing, boat charters to Cataling Island, baby beach, tide-pools, unique shopping, spas, waterfront dining, & more!

July 16th - July 19th, 2007

89’

81’

From humble beginnings, to grand Galas, the Enzoani Fashion Event has come a very long way since its inception in 2007.

Follow us in time as we highlight, the growth and developement of the Enzoani Fashion Event from it’s inception, to the present.

Fashion Event

EVOLUTION

Spring Preview

Branding for this budding affair consisted of an invitation, and a few Retractable banners.

Our first Runway

The floorplan for the first Enzoani Runway show, was a basic T shaped design, with seating for up to 240 guests.

Fashion Event EVOLUTION

E N Z O A N I . C O M

By 2008 the Enzoani buzz hit the bridal industry and doubled attendance at the Fashion Event. Guests of the 2008 Enzoani Fashion Event stayed in the newly- renovated Renaissance Hotel in the Heart of Downtown Long Beach. The Long Beach Fashion Event marked the debut of the lOVE Collection. lOVE was introduced as an all occasion line, which can easily be worn as bridesmaids, and evening wear.

Promenade Ballroom Chair Qty - 320

72” Round TableQty - 14

6’ x 8’ - 16” Carpeted RiserQty - 21

8” x 30” Banquet TableQty - 11

3’ x 1’ StairsQty - 3 sets

CONVENTION CENTER

SHOW DEVELOPEMENT

4’ x 8’ White Floor CoverQty - 21

20” White Hard WallQty - 3

4’ Foam PanelQty - 2

Pipe And Drape PanelsQty - 84’

Gowns: Dulcina (Facing Forward), Duchess (Facing Away)

Mai Tai Introduce myself ?

The Meet & Greet held on the first day occurred at an ocean side restaurant called Mai Tai with a large patio overlooking the beautiful west coast harbor. The intimate venue was filled with flowing drinks, enticing appetizers and topped off with California’s flawless weather!

Invites

The invitations for the 2008 Enzoani Fashion Event were printed on 2 separate layers of metallic paper sealed together, and featured one of 2009’s best selling gowns, Demi.

A Little Free Time

No trip would be complete without a little local culture! The next day all guests were given a free day to explore the local scene of downtown

Now That’s a Ballroom! The runway show was held inside the Grand Ballroom of the immense Long Beach Convention Center. Enzoani’s challenge was trying to fill such an enormous ballroom, but one of the biggest challenges that year was traversing the maze of long hallways leading to the runway!

In Attendance Retailers, editors, friends and family alike came out to view the new collections. Original Dancing with the Stars cast member, Edyta Sliwinska, was in attendance, along with actress Tischina Arnold, from Martin and more recently Chris Rock’s television series, Everybody Hates Chris.

A Little Latin Flavor After the Runway show and show orders were complete, guests enjoyed dinner at Sevilla, a Spanish style Tapas venue conveniently located a short walking distance from the hotel. Dinner was followed by a live band, drinks and plenty of dancing!

SILVER TICKET MEET & GREET THE BIG SHOW FAREWELL PARTYREST & RELAXATION


Long Beach, CA


Down the Runway

The murmur of the crowd slowly faded as the 2009 Enzoani & Blue by Enzoani collections were lining up backstage. When Enzoani designer Kang Chun Lin’s gowns came flowing down the runway, guests of the show knew they were looking at something uniquely special and concluded the show with a grand applause! The 2008 Enzoani Fashion Event was a huge success!

Gift Bags

Guests of the show recieved official Enzoani gift bags filled with miscellaneous treats & trinkets. It featured 2008 Enzoani gown Dawn with Jacket.

Eliza Dushku, star of many films and television series including True Lies, Bring It On, Buffy the Vampire Slayer and Dollhouse, was featured wearing a celadon green version of the gown in the December 2010 issue of Music and Fashion magazine.


You’ve Got Mail Confirmed guests received a confirmation package weeks prior to the event,

which included a detailed itinerary of sales events, dinners and special functions. The cover of the confirmation package featured one of the best selling gowns of the entire brand, Casablanca from the 2010 Blue by Enzoani collection.

A Flutter of Ideas The theme for the event was based on the delicate lace- like structure of a butterfly wing, and the sparkle of Hollywood. The Fashion Event venue had multiple levels, and a large connected ballroom with hardwood floors. The dinner and runway show were held in a beautiful historic venue in the heart of Hollywood at Social Hollywood.

Dinner is Served Guests were served dinner in the restaurant, which had beautifully vaulted ceilings and was exquisitely furnished, located on the first floor of the venue. The pre-runway dinner table tents had Illustrations of the gowns with a brief story about the origin of the gown’s name.

Did you know? Enzoani gowns are given women’s

names, while Blue by Enzoani gown names derive from countries and

cities around the globe.

A Rainbow of Wings A flock of butterflies this size is hard to come by. Several distinct butterflies were designed and cut out for the Runway, in a rainbow of colors, with wingspans varying from 6 inches to 3 feet.

The Butterfly Effect Celebrity Bai Ling was so enamored with the oversized butterflies that Enzoani wound up giving her one to take home as a souvenir! (Shown Below wearing 2009 Love by Enzoai gown A17)

Hollywood We had several celebrities in the audience ready to see the new line, Stacie Keibler (WWE, Dancing with the Stars), Sofia Milos (C.S.1. Miami), Bai Ling (The Crow, Lost television Series), Isabella Miko (Coyote Ugly, Clash of the Titans).

The Runway

It was a packed house and guest, sat eagerly in anticipation as the show

began. The gowns were inspired.

Elevated Nightlife The Farewell party was held, high up in the Los Angeles skyline at a venue called Elevate. The sashimi was awesome, the view was amazing. There was music and dancing and prizes, including iPad’s and big screen televisions.

INVITATIONS CONCEPTION THE BIG SHOW

For the 2009 Fashion Event, Enzoani set its sights on Hollywood! Guests enjoyed a taste of urban luxury and stayed at the Wilshire Grand Hotel located in the heart of downtown Los Angeles. With steady growth and industry appeal, attendance at the event quadrupled from Enzoani’s first show in 2007!

Los Angeles, CA


CELEBRITIESPRODUCTIONWELCOME

By 2010 we had once again doubled our attendance, and brought our retailer tally to over 160 stores! With Hollywood still in sight, Enzoani took inspiration from the year’s most buzzed about film, Alice in Wonderland by Tim Burton, to create Enzoani’s own wonderland for the 2010 Fashion Event. The dreamlike quality of the season’s gowns and ad images played beautifully with the theme, especially with Enzoani’s Queen of Hearts- Faith with Jacket R- which was featured on an Enzoani inspired card deck!

GUEST NUMBER . . .

Guest Number . . . 4

4

GUEST NUMBER . . .


22

GUEST NUMBER . . .


23

Guest Number . . .

60’60’49’ 45’

113’113’

6’

56’

76’

76’

12’

5’

5’

4’

4’

4.5’

14’

152 Seats

444 TOTAL SEATS

131 Seats

131 Seats

10’

30’

13’

27’

31.5’

8’

30SEATS

30SEATS 30

SEATS

30SEATS

30’

20’

50’

Platinum Ballroom = 94x113Diamond Ballroom = 109x113

Slight Oversight = 15 feet too short!

Los Angeles, CA

Through The Looking Glass

No avenue of communication was left un-opened! Web, print and

fax versions of the invitation were created to ensure that all retailers had access to event info using any

form of communication.

The Queen’s Croquet Ground

Guests of the 2010 Enzoani Fashion

Event stayed at the JW Marriott, in the heart of LA Live, and at the

forefront of entertainment luxury. The newly built hotel offered

an eclectic assortment of vibrant furnishings and took

the term modern luxury to new heights… literally!

Follow the Rabbit Down the Rabbit Hole

The white rabbit is also a prominent figure in the

Alice in Wonderland tales, and made a

frequent appearance on all of the Fashion

Event’s signage and branding.

Three M? Mmm... 2010 was the first year the Meet and Greet party was revamped to become the 3M Lounge. The Enzoani Marketing Team wanted to give our travel weary guests a place to relax, unwind, and be pampered. Guests who attended received numbered playing cards and graciously enjoyed the three M’s- Manicures, Massages, and Martini’s!

It’s In The Cards

Cards were also placed throughout the 3M Lounge, with illustrations

& brief summaries of all the wonderful marketing programs the

Enzoani Marketing team has to offer, including our very popular Enzoani

Authorized Trunk Shows and Sample Gown Program

Rabbit Sends A Little Bill

Several design concepts were thrown around, playing on Alice’s wonderland, which included giant

mushroom silhouettes and sprouting tufts of grass. In the end, Enzoani

opted for a sleek runway donned in a simple floral logo that allowed the

gowns to drape the runway in elegance.

Lost & Found

Several of our test runway concepts didn’t go to waste. A couple giant pearlescent paper maché mushrooms found their way into the 3m lounge, and the Alice in Wonderland themed gate was constructed of plywood and used as part of the decor for the rooftop after party

From Dreams

It was another successful show. Belts were big on the runway that year, and the collections really shined. Our Designers beamed as the audience joined in a standing ovation.

The Pool of Tears

Disaster averted! In the original floor plan the runway ran from

left to right, but on the day of the runway show, the crew came to the heart dropping realization that due

to an early switch in the planning stages, the ballroom was 15 feet to short! The seating charts had been

printed and seating assignments were already carefully considered with a very exhausted production crew at bay. Luckily it turned out that the ballroom was just wide enough in

the other direction to allow space for needed seating!

Mad Tea Party

The day of the show Guests of the show were treated to an elegant

dinner prepared by the JW Marriott. A few celebrities were in sight

wearing 2009 Love by Enzoani gown, as the throngs of press, editors

and retailers entered the runway area to find their seats (which were thankfully present). Ming-Na (from

Joy Luck Club, ER, and the voice of Mulan) graced the event in A14, while Charlotte Ross (NYPD Blue,

Drive Angry, and Quinn’s Mom on Glee) donned an elegant A33 and

Ashley Jones (Old School, True Blood, Bones) shone in A2.

Thank You,Come again..

No event would be perfect without a little help from our guests! Their feedback is important, so at every

Fashion Event Enzoani sends thank you cards and a quick survey to

make to ensure their needs were met and exceeded.

2010 Enzoani Fashion EvEnt


FRIDAY, JULY 16th – MONDAY, JULY 19th Please join us for an exclusive event as we debut all 20Please join us for an exclusive event as we debut all 2011 Enzoani collec-tions at the fourth annual Enzoani Fashion Event. Taking place in beautiful Southern California you will be the first to view the couture Enzoani bridal collection, the popular Blue by Enzoani, the very successful LOVE collection, which includes Special Occasion, Evening, and Shoes. Make sure to take advantage of the early sign up offer to receive special incentives! 4/30/10 Deadline. FRIDAY- Guest Arrival- Complimentary three night hotel stay- Welcome Party SATURDAY- Free day to explore Southern California- Formal Dinner- Runway Fashion Show- Cocktail Party SSUNDAY- Complimentary Food & Beverage- Collection Review & Order Writing- Farewell Dinner Party w/ Awards & Raffle Prizes EARLY SIGN UP INCENTIVES Must sign up by – April 30th- $- $400 Travel Expense Credit- Extra dating 60-90 Days – Upon credit approval- Free co-op listing in BRIDES magazine - $200 value INCENTIVES FOR ATTENDING- Special Ordering promotions- First opportunity to book Trunk Shows- Early preview, ordering, and delive- Early preview, ordering, and delivery of 2011 collections- Meet Enzoani the designer- 4 Days of beautiful Southern California Please download the atPlease download the attached Sign Up Form & Conditions and submit via fax or email. Upon acceptance and approval a confirmation packet will be sent to you with additional information. Please contact the marketing department for any questions or assistance. www.enzoani.com p. 714.862.2755 f. 714.862.2756

*Incentives are applicable to US & Canadian customers only. International customers please conInternational customers please contact for International Incentives

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Get a step above the competition

by hosting a love Shoe

Trunk Show. The weekend show features

all of the styles available

in the love Shoe Collection

in a variety of colors and sizes;

plus there is no fee!

LO

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TRUN

KSHO

W PROG

RAM

. . .

LO

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TRUNKSHOW PROGRAM . . .

SHOETRUNKSHOW

Top 3 Enzoani Sellers2010:Ellen, Erin, Eva2009:Dakota, Diana, Denise2008: Catherine, Christina, Candice

TO

P 3

En

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. . .

TO

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Enzoani SELLERS . . .

Would you like to build exposure in a national magazine?

The Co-Op Advertisement program offers advertisement

opportunities in major magazines featuring Enzoani Collections

for as low as $125.

CO

-Op

AD

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ISING

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CO

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ADVERTISING . . .

The Platinum Trunk Show includes all of the bells and whistles of a standard Trunk Show but adds the attendance of an Enzoani representative

who will train employees & assist with sales.

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TRUNKSHOW Program . . .

TRUNKSHOWPLATINUM

Is the plus size demographic

your target market?

Enzoani has created

the Gorgeous

with Curves Trunk Show that features our proven

top selling plus size gowns

from the Enzoani and

Blue by Enzoani Collections

through the years.

GO

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WITH

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WITH CURVES TRUNK SHOW

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TRUNKSHOW

Are you interested in hosting

an in house show

with Enzoani gowns?

Our weekend long

Trunk Shows

feature select gowns from all

of our collections for

a small fee + forward shipping.

TRU

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PROGRAM . . .

TRUNKSHOW

Has a bride requested a gown

that you don’t carry in stock?

The Sample

Gown Program

allows 3 gowns

to be borrowed for

1 week at the cost of

$25 + shipping

SA

MP

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GOWN

PROG

RAM

. . .

SA

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GOWN PROGRAM . . .

Is a gow

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not selli

ng and taking up

valuable spa

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The

Exchange

Program

allows yo

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change

your unpopular gown

with one in

our

Marketing sto

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even exchange in

ventory.

GO

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BACK TO REALITY

Back to the Top

For the Farewell Party we headed once more to Elevate lounge. For a night of food, fun prizes and frivolity.

C. .

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C. . .

Manicure

Massage

MartinisCome Join Us at our 3m L

Friday, July 16th Come

Join

Us F

or . .

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Come Join Us For . . .

Manicure

Massage

MartinisCome Join Us at our 3m Lounge

Friday, July 16th

2011 Enzoani Fashion EvEntNewport Beach, CA

Love16

Enzoani’s new prom line Love16 made its debut appearance at the 2011 Enzoani Fashion Event. An eight foot Love16 heart logo was constructed of wood and foam as a backdrop for the model. It was so large it had to be created in pieces and then assembled on site!

I’ll take a Double Double.. You can’t visit California without a little taste of burger heaven! In-n-Out trucks were on standby to serve the throngs of guests leaving the after party, eager to satisfy their late night cravings for that delicious Southern California tradition. With happy mouths & full stomachs, our guests were able to muster their new found energy and head to the After After Party to continue dancing the night away!

The After After Party

Retailers still hungry for more partying, and eager to work off the late night burgers and fries, got just that opportunity at the Enzoani Fashion Event After After Party Sam & Harry’s conveniently located inside the Newport Beach Marriott.

Prom Night

Enzoani designer, KC Lin, took inspiration from his elegant and sophisticated lOVE collection to create the new lOVE 16 line- a collection of vibrant prints, textures and patterns taylored for any girl’s dream prom

The After Party

After the runway show guests were guided to the After party, held on the pool deck. There was live music by the Elevators, and plenty of open bars, and tray passed appetizers for our guests to enjoy.

Now with 33% More M! With everyone raving about the 3m party from the year before, Enzoani wanted to come back bigger and bet-ter for 2011! So the 3M Lounge was improved with another M! It took months for the Enzoani marketing team to come up with just the right M for the job- Make-Up! Enzoani provided profes-sional make-up artists on standby for any guest who wanted a make- over. The ladies walked away from the lounge feeling refreshed and look-ing glamorous!

Enzoani, Enzoani Enzoani From ATM’s to hand sanitizers, the Enzoani Marketing Team took the time to make sure every guest knew exactly who was running the show. Enzoani even had its name in lights emblazoned on the front of the Marriott Hotel where guests were staying.

The Right Bag for the Occasion

Several bag designs were thrown around, before finally deciding on the color pallet that fit the Newport Beach Fashion Event. The Enzoani bags were given a retro feel.

RUNWAYDINNERWELCOME


This was the year for big changes! Once inspired by the pop art movement, Enzoani decided to venture into knew branding

mediums and ideas for the 2011 Fashion Event. President of the company Mary Nguyen inspired the growth and development of the look with constant “encouragement” to really push the envelope.

Retailers were also involved in a similar sweepstakes where five lucky retailers received free airfare and hotel accommodations for 2 bridal consultants. Ten runner ups also received credit for half of their airfare and accommodations.

4ML O U N G EM O N D A Y10:00AM - 7PM

enzoani .com

2011

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BAYCLIFF

GRAND PACIFIC BALLROOM

THE ROSE GARDEN

TRADESHOWDAY

4M LOUNGE

REGISTRATION

SEAVIEW TERRACEDINNER

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YOU ARE HEREx10:00AM - 7PM4M LOUNGEDAY

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7:00PMRUNWAY SHOWEVE

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7:30AMTRADESHOWDAY

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7:00PMFAREWELL PARTYEL TORITOACROSS THE STREET

8:30PMAFTER PARTYNIGHT

2.4

REGISTRATIONDAY

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DAY ONE

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I T INERARY

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2011

FASHION EVENTThank You for joining us at the unveiling of our 2012 collections!

Immediately following the runway show, Please join us at our Cocktail Party in the Rose Garden & Pool Deck, where we will be unveiling Enzoani’s New Prom Line, love16.

Ushers will be available to guide you.

This event will be filmed and photographed for marketing and promotional purposes. Flash photography is prohibited during the runway show.

Enzoani decided to focus on continuity of the brand from start to finish and left no detail un- touched. Enzoani even took every opportunity to add a personal Enzoani touch to every space in the hotel including the hotel artwork.

Here Comes the Sun

The California Sun played an integral part of the branding- the sun rose and set in the signage as the event progressed, eventually turning into the moon at the after party.

One Lucky Bride

In 2011 the Enzoani Marketing Team created the One Lucky Bride Sweepstakes where one winner was flown out with a guest to attend the 2011 Enzoani Fashion Event, meet the designer and even received a free bridal gown!

All winning stores received VIP runway seating and were guests at the Private designer meet & greet.

With a hotel map and a little help from Google maps, we were able to create a directory map that captures

the theme of the current Enzoani Fashion Event.

The Perfect Backdrop

The California sun played a large role in this year’s event and played an even large role on the runway. Held in the beautiful sunset of the Califor-nia sun, the runway was transformed into a majestic sight.

Outdoor Dining

Before dinner guests of the event received Seating cards with both their dinner and Runway seat numbers. A word to the wise, when you’re eating outside, in California, in the Summer, make sure you have plenty of umbrellas.

PARTYING MORE PARTYING

2011

FASHION EVENT

Thank You for Joining Us

ENJOY

2011

FASHION EVENT

- Gracias, Grazie, Merci - Enzoani would like to thank you for helping to make our Fifth Annual Fashion Event so

memorable.

We are looking forward to seeing you at our Fashion Event next year.

The Black Lace Box

Once retailers were confirmed as guests, they recieved the Enzoani Fashion Event Welcome Box, with lot’s of helpful information, and thier very own, black Enzoani wrist bands to gain access to all the special Fashion Event functions.

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100’

113’

62’

54’

DRESSINGROOM 10x20

runway 4x30

34 seats

34 seats

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12 Dresses12 D

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ORDERINGVeils / Jackets

Belts

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Grand Pacific Ballroom

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East Hall

Cardiff

Cardiff Patio

Del Mar

Laguna

Sunset

Newport Coast Ballroom

Salon 1 Salon 2

Salon 3

Salon 4

Salon 5

For the 2012 Enzoani Fashion Event, Enzoani wanted to capture the drama and romance of classic Hollywood. The branding for the event incorporated an art decco flair, but also portrayed the delicate details and drama of Enzoani’s exquisitely layered lace designs. The deep red of the red carpet was a prominent design element and helped tie all of the 2012 Enzoani Fashion Event branding together.

Out With The Gold Enzoani juggled around with the color scheme of the final brand-ing design concept. It ranged from dark noir to gold, but was finally scrapped for a Black & White theme. It was a great excuse to throw a Black & White Ball!

Let there be light The Wall Sconces of the Newport Marriott’s Restaurant, got a face lift, as we let a warm glow of the lights bring our lace to life.

The Lights in the hallway leading to the restaurant were also covered with New Collection images, that had a continuous background.

Larger than Life Lace

Giant banners with Enzoani’s lace design appeared in various colors and became the backdrop for each of our beautiful collections.

Info Centers

We wanted to make sure our guest had everything they need to make thier ordering experience as easy as possible. Custom info center desks were designed and built for each ballroom, so that our retailer had a central location, they could easily identify, for all thier ordering needs.

Inspired Gift Bags

Upon arrival guests received custom Enzoani gift bags, adorned with original hand drawn sketches of gowns by Enzoani’s very own designer Kang Chun Lin.

Digital Marketing

The 2012 Fashion Event put a much greater focus on social media. This was the first event where the Enzoani marketing team utilized QR tags which were strategically placed on everything from door signs to table tents!

Front Row Seating for All Creating a seating plan for 550 people was a real challenge considering the irregular nature of the runway set on the Grand lawn of the St. Regis Hotel in beautiful Dana Point, California. We wanted to make sure that every seat gave our guests a front row view. The setting couldn’t have been more beautiful as the models sauntered down the runway, bathed in the warm glow of the setting California sun.

St. Regis It can’t get much better than the St Regis! Guests of the show were treated to dinner, attended the charity auction, viewed the runway show and after partied like royalty here.

18”

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7-11/16’

Lockable Door13.5”

TOP VIEW

VIEW FROM IN FRONT OF DESK

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60degrees60degrees

48 inches

30”30”18” 18”

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VIEW FROM BEHIND DESKSCHEMATIC VIEW

R E G I S T A T I O N T A B L E P L A N4 8 ” w X 4 4 ” h

16”

16”

7-11/16’

50.5”


2012 Enzoani Fashion EvEntNewport Beach, CA

WELCOME BOX

A Growing Family By 2012 the number of lines in the Enzoani family grew to 7- Enzoani, Enzoani Black Label, Blue by Enzoani, Modeca, Beautiful, Love, Love16. From rolling racks to 3 full ballrooms of gowns, it was evident to everyone who attended that Enzoani is brimming with success

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6’ TABLE

6’ TABLE

6’ TABLE

6’ TABLE

6’ TABLE

A B

C D

E F

G H

I J

K L

1728394105116

x

6564

66676869

757473727170

282288 283

284

286287

285

289290291292293

787980818283

848586878889

909192939495102 101 100 99 98

105

114

123

106

115

124

107

116

125

108

117

126

109

118

127

110

119

128

111

120

129

112

121

130

113

122

131159

160161

162163

164165

166167

168

173174175176177

187188189190191

182

199200

201202

203204

213 221

245244

246258

248

259

249

260

250

261

251

262

252

263

253

264

254

265

255

266

256

267269

270271

274 276275

257

214 222215 223216 224217 225218 226219 227220 228

410 418

402

407

401

406

400

405

399

404

398

403

397 395396 365 363364

389

394

388

393

387

392

386

391

382 381 380 379 378

385

390

370

375

369

374

368

373

367

372

366

371

357

362

356

361

355

360

354

359

353

358

411 419412 420413 421414 422415 423416 424417 425

237

231

238

232

239

233

240

234

241

235

242

236

205206

207208

209210

194

195

196

183184185186

150151

153154

155156

157158

149

145 144133

12

339345340346341347342348343349344350

30

1516171819

2324252627

305306307308309

313314315316317

298

299

300

56

57

58

20

21

22

1314

294295

303304

132

496

146

492490491

469468

458457

427426

409408 352

351

337338

376

377

384

383

147

169170

180

193

197

192

198

435436437438439

429

434

428

447448

449450

451

452453

454455

456

461462463464465

442

443

444

430431432433

441

445

440

446

181

211212

229

243

247 268

272

273 277279278230

172

178179

171

148

7677

6362

29

60 61

55 54

28

281280

104

103 97

96

550549548547546545

544543542541540539

538537536535534533

526 527 528 529 530523

514

505

522

513

504

521

512

503

520

511

502

519

510

501

518

509

500

517

508

499

516

507

498

515

506

493479

489488

487486

485484

483482

481480

466

460

467

459

470471472473474475476477478

494495

497 524

525 531

532

296297

302301

3132333435363738394041424344454647484950515253

310

312

311

318319320321322323324325326327328329330331332333334335336

90.1

'57

.3'

8.5'

11.5

'

28.9

' 78.1

'11

.0'

12.8

'

60.0

'

8.2'

107.

5'

78.1

'

179.

3'

Gra

nd L

awn

DINNER (PACIFIC TERRACE)

REGI

STRA

TION

(HAL

L OF

MIR

RORS

)

RED CARPET(The Oculous)

-88.271

100’

75’

26’10’10’

kind

O.N.E

LOUNGECHECK

LOUNGE

LOUNGELOUNGE

6’ TABLE6’ TABLE

6’ TABLE

6’ TABLE

6’ TABLE

6’ TABLE

6’ TABLE

A B

C D

E F

G H

I J

K L

1728394105116

x

6564

66676869

757473727170

282288 283

284

286287

285

289290291292293

787980818283

848586878889

909192939495102 101 100 99 98

105

114

123

106

115

124

107

116

125

108

117

126

109

118

127

110

119

128

111

120

129

112

121

130

113

122

131159

160161

162163

164165

166167

168

173174175176177

187188189190191

182

199200

201202

203204

213 221

245244

246258

248

259

249

260

250

261

251

262

252

263

253

264

254

265

255

266

256

267269

270271

274 276275

257

214 222215 223216 224217 225218 226219 227220 228

410 418

402

407

401

406

400

405

399

404

398

403

397 395396 365 363364

389

394

388

393

387

392

386

391

382 381 380 379 378

385

390

370

375

369

374

368

373

367

372

366

371

357

362

356

361

355

360

354

359

353

358

411 419412 420413 421414 422415 423416 424417 425

237

231

238

232

239

233

240

234

241

235

242

236

205206

207208

209210

194

195

196

183184185186

150151

153154

155156

157158

149

145 144133

12

339345340346341347342348343349344350

30

1516171819

2324252627

305306307308309

313314315316317

298

299

300

56

57

58

20

21

22

1314

294295

303304

132

496

146

492490491

469468

458457

427426

409408 352

351

337338

376

377

384

383

147

169170

180

193

197

192

198

435436437438439

429

434

428

447448

449450

451

452453

454455

456

461462463464465

442

443

444

430431432433

441

445

440

446

181

211212

229

243

247 268

272

273 277279278230

172

178179

171

148

7677

6362

29

60 61

55 54

28

281280

104

103 97

96

550549548547546545

544543542541540539

538537536535534533

526 527 528 529 530523

514

505

522

513

504

521

512

503

520

511

502

519

510

501

518

509

500

517

508

499

516

507

498

515

506

493479

489488

487486

485484

483482

481480

466

460

467

459

470471472473474475476477478

494495

497 524

525 531

532

296297

302301

3132333435363738394041424344454647484950515253

310

312

311

318319320321322323324325326327328329330331332333334335336

This event will be filmed and photographed for marketing and promotionalpurposes. Flash photography is prohibited during the runway show.

ST

. R

EG

IS

2012 ENZOANI FASHION EVENT

SIGN U P B Y – J A N U A R Y 3 1 , 2 0 1 2

S I G N U P B Y – M A R CH 3 1 , 2 0 1 2

E L I T E C U S T OM E R S I G N U P – M A R CH 3 1 , 2 0 1 2

1. Extended hotel stay2. Suite Upgrade3. Spa package4. VIP Airport pick-up/drop-off5. Platinum TS

Store Name: ___ City/State: ___

Name: ___Phone: ___ Email: ___

- $300 travel credit- Book Flights Early - Contact Enzoani for Group Discounts

- 30-60 Extra Dating. Based on account status. Accounts will be reviewed and must be given approval to be eligible.

- Automatic entry into the Grand Prize Raffle. Winner selected April 1, 2012

If you are interested in attending the 2013 Enzoani Fashion Event please fill out the information below and fax to 714.862.2756 or email to [email protected]. An Enzoani representative will be in contact with you shortly to provide you additional sign up details.

Enzoani would like to guarantee that every customer attending the 2012 Enzoani Fashion Event enjoys an experience beyond expectation. We are limiting attendance to provide each customer a fulfilling opportunity to engage industry colleagues, media contacts, Enzoani staff, and of course the new 2013 Enzoani product lines.

- 60 Extra Dating available- $300 travel credit- Exclusive Order Writing Day- Exclusive Designer Meet & Greet- Priority Trunk Show Booking- Priority Runway Seating

(Enzoani will provide each of our selected retail stores)

- 3 night/4 day hotel accommodations for 2 guest- 4M Welcome Lounge Party- Debut Launch at a Secret Location - Grand Runway of the 2013 Collections - Elegant Formal Dinner - Debut After Party

- 2013 Product Ordering- Exclusive Promotions only available at the event- Enzoani Farewell Party

SIGN

UP

Details

N E W P O R T B E A C H

SignUp Incentives


SIGN U P B Y – J A N U A R Y 3 1 , 2 0 1 2

S I G N U P B Y – M A R CH 3 1 , 2 0 1 2





- $300 travel credit- Book Early – travel as low as $xxx JFK to LAX; ORD to LAX, etc…

- 30-60 Extra Dating. Based on account status. Accounts will be reviewed and must be given approval to be eligible.- Automatic entry into the Grand Prize Raffle. Winner selected April 1, 2012




SignUp Incentives

(Enzoani will provide each of our selected retail stores)- 3 night/4 day hotel accommodations for 2 guest- 4M Welcome Lounge Party- Debut Launch at a Secret Location - Grand Runway of the 2013 Collections - Elegant Formal Dinner - Debut After Party- 2013 Product Ordering- Exclusive Promotions only available at the event- Enzoani Farewell Party

SIGN

UP

Details



SignUp Incentives

(Enzoani will provide each of our selected retail stores)

- 3 night/4 day hotel accommodations for 2 guest- 4M Welcome Lounge Party- Debut Launch at a Secret Location - Grand Runway of the 2013 Collections - Elegant Formal Dinner - Debut After Party

- 2013 Product Ordering- Exclusive Promotions only available at the event- Enzoani Farewell Party




SIGN

UP

Details

S I G N U P B Y – J A N U A R Y 3 1 , 2 0 1 2

S I G N U P B Y – M A R CH 3 1 , 2 0 1 2



- $300 travel credit- Book Flights Early - Contact Enzoani for Group Discounts

- 30-60 Extra Dating. Based on account status. Accounts will be reviewed and must be given approval to be eligible.- Automatic entry into the Grand Prize Raffle. Winner selected April 1, 2012


2013 Collection ENZOANI Fashion Event RUNWAY LINE-UP (FROM LEFT TO RIGHT): Enzoani, Enzoani Black Label, Blue By Enzoani, Modeca, Love, Love16.

enzoani fashion event evolution

Documents